摘要
随着互联网、物联网的蓬勃发展,农村电商作为一种新兴产业迅速崛起,是推动农村经济发展、改善农民生活质量、促进乡村振兴的有效途径。目前,农村电商在乡村振兴战略下已取得显著成果,但处于转型升级的关键时期,仍存在基础设施相对薄弱、专业人才储备不足、产品质量良莠不一、售后服务不够完善等问题。本研究针对农村电商发展困境提出相应的解决策略,以期促进乡村振兴和农村经济可持续、高质量发展。With the booming development of the Internet and the Internet of Things, rural e-commerce is rapidly emerging as a new industry, which is an effective way to promote rural economic development, improve the quality of life of farmers and promote rural revitalization. At present, rural e-commerce has achieved remarkable results under the strategy of rural revitalization, but it is in a critical period of transformation and upgrading, and there are still problems, such as relatively weak infrastructure, insufficient reserve of professionals, varying quality of products and inadequate after-sales service. This study proposes corresponding solution strategies for the development dilemma of rural e-commerce, with a view to promoting rural revitalization and sustainable, high-quality development of the rural economy.
出处
《电子商务评论》
2024年第3期8629-8634,共6页
E-Commerce Letters
