摘要
随着信息技术的飞速发展,媒介融合已经成为主流媒体新闻传播的一种重要趋势,它不仅改变了传播理念、结构和方式,而且还推动了这一进程。通过对新京报的融媒体转型的深入研究,我们可以更好地理解在Web 2.0时代,这家媒体做出的融合转型的实践创新以及机遇和挑战,以期为传统媒体的转型发展提供借鉴。
With the rapid development of information technology, media convergence has become an important trend in news communication of mainstream media, which not only changes the concept, structure and way of communication, but also promotes the process. Through an in-depth study of the media convergence transformation of The Beijing News, we can better un-derstand the practical innovations as well as opportunities and challenges of the convergence transformation made by this media in the era of Web 2.0, with a view to providing a reference for the transformation and development of traditional media.
出处
《新闻传播科学》
2023年第2期244-248,共5页
Journalism and Communications
