数字化时代,短视频走入大众视野并在短时间内迅速崛起。短视频以其短小精悍、内容丰富、生动有趣的特点赢得大众的喜爱。然而,随着网络信息技术的不断发展、网民数量的不断增加,短视频成瘾现象也愈演愈烈。短视频成瘾会对人的生理及心...数字化时代,短视频走入大众视野并在短时间内迅速崛起。短视频以其短小精悍、内容丰富、生动有趣的特点赢得大众的喜爱。然而,随着网络信息技术的不断发展、网民数量的不断增加,短视频成瘾现象也愈演愈烈。短视频成瘾会对人的生理及心理健康造成影响,给社会带来隐形的危害。积极心理学研究积极情绪体验、积极人格特质,积极社会组织等方面的内容,可以有效应对短视频成瘾问题。本文从积极心理学的视角出发,分析短视频成瘾的心理机制,并提出相应的干预策略,以期对减少短视频成瘾者数量、构建和谐的短视频网络环境提供借鉴意义。In the digital age, short videos come into public view and rise rapidly in a short time. Short videos are popular with the public because of their brevity, richness and liveliness. However, with the continuous development of network information technology and the increasing number of netizens, the phenomenon of short video addiction has also intensified. Short video addiction will affect people’s physical and mental health and bring invisible harm to society. Positive psychology studies positive emotional experience, positive personality traits and positive social organization, which can effectively deal with the problem of short video addiction. From the perspective of positive psychology, this paper analyzes the psychological mechanism of short video addiction, and puts forward corresponding intervention strategies in order to provide reference for reducing the number of short video addicts and building a harmonious short video network environment.展开更多
随着我国经济的快速发展,人民群众消费水平的提升,人民消费需求也呈现出多元化的特征,除了商品本身,服务水平也是消费者的重要考虑因素。企业运用服务营销策略可以提升顾客满意度,增强用户粘性从而实现营业额的增长,有利于企业的持续健...随着我国经济的快速发展,人民群众消费水平的提升,人民消费需求也呈现出多元化的特征,除了商品本身,服务水平也是消费者的重要考虑因素。企业运用服务营销策略可以提升顾客满意度,增强用户粘性从而实现营业额的增长,有利于企业的持续健康发展,胖东来以优质服务为特色打开了自身知名度,成为零售行业的一面旗帜,本文以7Ps服务营销理论为基础,从产品、价格、渠道、促销、人员、有形展示以及过程7个方面来分析胖东来的服务营销策略,指出其服务营销策略中存在的问题并给出建议,以期对零售行业服务质量的提升提供新思路。with the rapid development of China’s economy and the improvement of people’s consumption level, people’s consumption demand also presents diversified characteristics. Besides the goods themselves, the service level has also become an important consideration for consumers. Enterprises’ application of service marketing strategy can improve customer satisfaction, enhance user stickiness, and thus realize the growth of turnover, which is conducive to the sustained and healthy development of enterprises. Pangdonglai has opened its own popularity with its high-quality service and has become a banner of the retail industry. Based on the service marketing theory of 7Ps, this paper analyzes his service marketing strategy from seven aspects: product, price, channel, promotion, personnel, tangible display and process, points out the existing problems in its service marketing strategy and gives some suggestions, with a view to it.展开更多
文摘数字化时代,短视频走入大众视野并在短时间内迅速崛起。短视频以其短小精悍、内容丰富、生动有趣的特点赢得大众的喜爱。然而,随着网络信息技术的不断发展、网民数量的不断增加,短视频成瘾现象也愈演愈烈。短视频成瘾会对人的生理及心理健康造成影响,给社会带来隐形的危害。积极心理学研究积极情绪体验、积极人格特质,积极社会组织等方面的内容,可以有效应对短视频成瘾问题。本文从积极心理学的视角出发,分析短视频成瘾的心理机制,并提出相应的干预策略,以期对减少短视频成瘾者数量、构建和谐的短视频网络环境提供借鉴意义。In the digital age, short videos come into public view and rise rapidly in a short time. Short videos are popular with the public because of their brevity, richness and liveliness. However, with the continuous development of network information technology and the increasing number of netizens, the phenomenon of short video addiction has also intensified. Short video addiction will affect people’s physical and mental health and bring invisible harm to society. Positive psychology studies positive emotional experience, positive personality traits and positive social organization, which can effectively deal with the problem of short video addiction. From the perspective of positive psychology, this paper analyzes the psychological mechanism of short video addiction, and puts forward corresponding intervention strategies in order to provide reference for reducing the number of short video addicts and building a harmonious short video network environment.
文摘随着我国经济的快速发展,人民群众消费水平的提升,人民消费需求也呈现出多元化的特征,除了商品本身,服务水平也是消费者的重要考虑因素。企业运用服务营销策略可以提升顾客满意度,增强用户粘性从而实现营业额的增长,有利于企业的持续健康发展,胖东来以优质服务为特色打开了自身知名度,成为零售行业的一面旗帜,本文以7Ps服务营销理论为基础,从产品、价格、渠道、促销、人员、有形展示以及过程7个方面来分析胖东来的服务营销策略,指出其服务营销策略中存在的问题并给出建议,以期对零售行业服务质量的提升提供新思路。with the rapid development of China’s economy and the improvement of people’s consumption level, people’s consumption demand also presents diversified characteristics. Besides the goods themselves, the service level has also become an important consideration for consumers. Enterprises’ application of service marketing strategy can improve customer satisfaction, enhance user stickiness, and thus realize the growth of turnover, which is conducive to the sustained and healthy development of enterprises. Pangdonglai has opened its own popularity with its high-quality service and has become a banner of the retail industry. Based on the service marketing theory of 7Ps, this paper analyzes his service marketing strategy from seven aspects: product, price, channel, promotion, personnel, tangible display and process, points out the existing problems in its service marketing strategy and gives some suggestions, with a view to it.
