Against globalization, national image has become important strategic resource and a clear understanding of China＇s image in western countries is greatly beneficial to China＇s development and rise. This paper through...Against globalization, national image has become important strategic resource and a clear understanding of China＇s image in western countries is greatly beneficial to China＇s development and rise. This paper through studying China＇s image in contemporary British and American academia and press probes into the negative image, analysing the background and reason of its formation to give inspiration for the construction of national image under globalization.展开更多
文摘Against globalization, national image has become important strategic resource and a clear understanding of China＇s image in western countries is greatly beneficial to China＇s development and rise. This paper through studying China＇s image in contemporary British and American academia and press probes into the negative image, analysing the background and reason of its formation to give inspiration for the construction of national image under globalization.
