流媒体时代,奥运会宣传片凭借其覆盖范围广、传播速度快等特点对于国家形象塑造起到了重要作用。基于Kress and Van Leeuwen的视觉分析语法及张德禄多模态话语分析综合理论框架,分析了2022年2月3日《人民日报》在新媒体上发布的冬奥会...流媒体时代,奥运会宣传片凭借其覆盖范围广、传播速度快等特点对于国家形象塑造起到了重要作用。基于Kress and Van Leeuwen的视觉分析语法及张德禄多模态话语分析综合理论框架,分析了2022年2月3日《人民日报》在新媒体上发布的冬奥会倒计时宣传片《一起向未来》中所传递的理念、跨文化交际意义构建及国家形象塑造的手段。该宣传片以习近平主席新年致辞为线索,通过中国文化元素呈现,参与者的互动,拍摄视角的转换以及视听效果的融合,既突出了奥运主题,又塑造了“合”与“和”为贵的中国形象,强化了中国“和平崛起”的理念,对国家形象提升起到重要作用。展开更多
Under the influence of European rationalism,which holds that human rationality is higher than,or at least independent of human sensory cognition,the first generation of cognitive science advocates for disembodied cogn...Under the influence of European rationalism,which holds that human rationality is higher than,or at least independent of human sensory cognition,the first generation of cognitive science advocates for disembodied cognition,manifesting the concept of dualism of mind and body.With the development of cognitive science in the 1980s,the second generation of cognitive science redefines the relationship between mind and body,thought and behavior,and reason and feeling and puts forward the concept of embodied cognition,representing monism of mind and body.It is claimed that the formation of concepts,categorical cognition and the evolution of rational thinking are characterized by embodiment,which is the necessary condition and basis for the formation of human rationality.The current study traces the shift of cognitive science from dualism to monism of mind and body and explores the relationship between rationality and sensibility from the perspective of philosophical basis and interpretations,with an aim to achieve a better understanding and thorough interpretation of human rationality.In this heated discussion about embodied cognition,there are still some fundamental questions that need to be further clarified,such as the essence and mechanism of human cognition,the ways that human body participates in cognitive activities,especially imagination and reasoning.The research paradigm of embodied cognition and its relevant theory have not been established and developed yet,and empirical research from interdisciplinary perspectives is far from enough to provide hard evidence for embodied cognition.展开更多
文摘流媒体时代,奥运会宣传片凭借其覆盖范围广、传播速度快等特点对于国家形象塑造起到了重要作用。基于Kress and Van Leeuwen的视觉分析语法及张德禄多模态话语分析综合理论框架,分析了2022年2月3日《人民日报》在新媒体上发布的冬奥会倒计时宣传片《一起向未来》中所传递的理念、跨文化交际意义构建及国家形象塑造的手段。该宣传片以习近平主席新年致辞为线索,通过中国文化元素呈现,参与者的互动,拍摄视角的转换以及视听效果的融合,既突出了奥运主题,又塑造了“合”与“和”为贵的中国形象,强化了中国“和平崛起”的理念,对国家形象提升起到重要作用。
文摘Under the influence of European rationalism,which holds that human rationality is higher than,or at least independent of human sensory cognition,the first generation of cognitive science advocates for disembodied cognition,manifesting the concept of dualism of mind and body.With the development of cognitive science in the 1980s,the second generation of cognitive science redefines the relationship between mind and body,thought and behavior,and reason and feeling and puts forward the concept of embodied cognition,representing monism of mind and body.It is claimed that the formation of concepts,categorical cognition and the evolution of rational thinking are characterized by embodiment,which is the necessary condition and basis for the formation of human rationality.The current study traces the shift of cognitive science from dualism to monism of mind and body and explores the relationship between rationality and sensibility from the perspective of philosophical basis and interpretations,with an aim to achieve a better understanding and thorough interpretation of human rationality.In this heated discussion about embodied cognition,there are still some fundamental questions that need to be further clarified,such as the essence and mechanism of human cognition,the ways that human body participates in cognitive activities,especially imagination and reasoning.The research paradigm of embodied cognition and its relevant theory have not been established and developed yet,and empirical research from interdisciplinary perspectives is far from enough to provide hard evidence for embodied cognition.
