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Effects of Service Standards Communication and Servant Leadership on Strategic Competence and Customer Orientation
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作者 deniz maden, aylin goztas fusun topsumer 《Chinese Business Review》 2014年第11期659-667,共9页
Service standards communication and servant leadership are both important mechanisms to improve an organization's service process. Therefore, they are likely to affect strategic competence and customer orientation sk... Service standards communication and servant leadership are both important mechanisms to improve an organization's service process. Therefore, they are likely to affect strategic competence and customer orientation skills of organizations. In this research, customer orientation and strategic competence are undertaken in relation with servant leadership and service standards communication, using a sample of 106 Turkish firms' executive assistants. The results prove that service standards communication and servant leadership have a strong positive relationship with both strategic competence and customer orientation. 展开更多
关键词 service standards communication servant leadership strategic competence customer orientation
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