Heritage tourism is a hot research topic in the academic field,and most scholars focus on the development model of heritage tourism and heritage conservation theory and methods,but less on the heritage tourists themse...Heritage tourism is a hot research topic in the academic field,and most scholars focus on the development model of heritage tourism and heritage conservation theory and methods,but less on the heritage tourists themselves.Based on the theory of planned behavior,the study introduces the variable of“perception”,and takes the Hangzhou section of the Grand Canal as a case study,and investigates tourists through literature,fieldwork and questionnaires.The study constructs a“perception-subjective norm-willingness to protect”model to explore the influence of tourists’“perception”and“subjective norm”on“willingness to protect”.The study found that:first,heritage tourists’perceptions significantly affect attitudes,subjective norms,perceptual behavior control and willingness to conserve.Second,tourists’attitudes,subjective norms and perceptual behavior control significantly affect their willingness to conserve.Third,heritage tourists’economic perceptions,social perceptions and emotional perceptions can affect willingness to conserve.The study provides references for relevant governments and tourism enterprises to conserve and develop the Grand Canal section.展开更多
The construction of rural cultural auditorium is conducive to gathering local popularity,excavating history and continuing civilization,and it has become a powerful driving force for cultural revitalization in rural r...The construction of rural cultural auditorium is conducive to gathering local popularity,excavating history and continuing civilization,and it has become a powerful driving force for cultural revitalization in rural revitalization.However,the development of"Rural Cultural Auditorium"encountered many problems so far.From the perspective of rural cultural revitalization,and under the background of the new socialist rural cultural construction in China,this paper takes the rural cultural auditorium as the topic.The field questionnaire survey and semi-structured interview were constructed in Village A and Village B of Zhejiang Province,.SPSS software is used to analyze the collected questionnaire data.On the basis of combing related concepts and theories,it summs up the problems of"rural cultural auditorium",such as the existence of cultural auditorium,low participation rate of cultural auditorium activities,poor information communication,etc.Through visiting and investigating,going deep into the local area,according solutions are put forward such as increasing content diversity,paying attention to publicity and increasing interaction,so as to promote the healthy and sustainable development of rural cultural auditorium.It is hoped that this paper will explore the significance of the construction of rural cultural auditorium to the revitalization of rural culture in China,and put forward ideas on how to further build rural cultural auditorium,so as to provide reference for rural cultural construction services.展开更多
With the rapid development of rural tourism in China,community residents,as important stakeholders in the development of rural tourism,their perceptions and attitudes directly affect the sustainable and healthy develo...With the rapid development of rural tourism in China,community residents,as important stakeholders in the development of rural tourism,their perceptions and attitudes directly affect the sustainable and healthy development of local rural tourism.Taking the community residents of Xiaogucheng Village in Hangzhou as the research object,using the methods of field interviews and questionnaires,a multiple regression model was established to conduct an empirical analysis on the perception and main factors affecting the development of rural tourism of community residents.The results show that the development of rural tourism in villages with better economic development is not as popular as expected;Where community residents have made ideological progress and are willing to participate in tourism development,the development effect of rural tourism is remarkable;In addition,community residents also hope that their personal abilities can be combined with rural tourism for common development;The destruction of community environment has a slight impact on the development of rural tourism,which shows that the attention is not enough.Finally,based on the analysis conclusion,it provides new ideas and inspiration for the sustainable development of rural tourism:improving the community residents’participation in rural tourism system,establishing the guidance mechanism of community residents’tourism vocational education,and consolidating the achievements of community ecological environment management.展开更多
Based on the general and concrete principles of index system of marine economy and the choices of the evaluation index, this paper analyzes the index importance by means of AHP and establishes a set of the evaluation ...Based on the general and concrete principles of index system of marine economy and the choices of the evaluation index, this paper analyzes the index importance by means of AHP and establishes a set of the evaluation index system of marine economy in the Zhoushan Archipelago New District, to which an overall analysis and appraisal is given. The main factors that have limited the sustainable development of marine economy, in combination with the factors that influence its development, are put forward in accordance with its connotation of sustainable development of marine economy and sustainable development strategy based on marine tourism development.展开更多
Based on the stakeholder theory,field interviews and surveys were carried out among 332 stakeholders of Shaoxing ancient Torreya grandis groups,including local government,tourists,tourism enterprises,local residents a...Based on the stakeholder theory,field interviews and surveys were carried out among 332 stakeholders of Shaoxing ancient Torreya grandis groups,including local government,tourists,tourism enterprises,local residents and heritage inheritors.This paper aims to analyze the main demands of various stakeholders,and the cognitive and interest demands,by means of SPSS23,in the process of agricultural cultural heritage protection and tourism development.It is believed that the local resources endowment is favorable,but the tourism development and the protection of agricultural cultural heritage are in a state of separation,or even opposition.Therefore,the corresponding development countermeasures should be put forward from the common interest appeal of the five core interest groups.展开更多
基金This paper is supported by the Zhejiang Philosophy and Social Science Planning Project(Grant No.22NDYD23YB)the research project of Qianjiang College of Hangzhou Normal University.
文摘Heritage tourism is a hot research topic in the academic field,and most scholars focus on the development model of heritage tourism and heritage conservation theory and methods,but less on the heritage tourists themselves.Based on the theory of planned behavior,the study introduces the variable of“perception”,and takes the Hangzhou section of the Grand Canal as a case study,and investigates tourists through literature,fieldwork and questionnaires.The study constructs a“perception-subjective norm-willingness to protect”model to explore the influence of tourists’“perception”and“subjective norm”on“willingness to protect”.The study found that:first,heritage tourists’perceptions significantly affect attitudes,subjective norms,perceptual behavior control and willingness to conserve.Second,tourists’attitudes,subjective norms and perceptual behavior control significantly affect their willingness to conserve.Third,heritage tourists’economic perceptions,social perceptions and emotional perceptions can affect willingness to conserve.The study provides references for relevant governments and tourism enterprises to conserve and develop the Grand Canal section.
基金supported by Zhejiang Philosophy and Social Science Planning Project(Grant No.22NDYD23YB)the research project of Qianjiang College of Hangzhou Normal Universitythe Teacher-Student Research Project of Qianjiang College of Hangzhou Normal University.
文摘The construction of rural cultural auditorium is conducive to gathering local popularity,excavating history and continuing civilization,and it has become a powerful driving force for cultural revitalization in rural revitalization.However,the development of"Rural Cultural Auditorium"encountered many problems so far.From the perspective of rural cultural revitalization,and under the background of the new socialist rural cultural construction in China,this paper takes the rural cultural auditorium as the topic.The field questionnaire survey and semi-structured interview were constructed in Village A and Village B of Zhejiang Province,.SPSS software is used to analyze the collected questionnaire data.On the basis of combing related concepts and theories,it summs up the problems of"rural cultural auditorium",such as the existence of cultural auditorium,low participation rate of cultural auditorium activities,poor information communication,etc.Through visiting and investigating,going deep into the local area,according solutions are put forward such as increasing content diversity,paying attention to publicity and increasing interaction,so as to promote the healthy and sustainable development of rural cultural auditorium.It is hoped that this paper will explore the significance of the construction of rural cultural auditorium to the revitalization of rural culture in China,and put forward ideas on how to further build rural cultural auditorium,so as to provide reference for rural cultural construction services.
基金supported by the Soft Science Project of Zhejiang Province(Grant No.2020C 35084)Scientific Research Project of Qianjiang College of Hangzhou Normal University
文摘With the rapid development of rural tourism in China,community residents,as important stakeholders in the development of rural tourism,their perceptions and attitudes directly affect the sustainable and healthy development of local rural tourism.Taking the community residents of Xiaogucheng Village in Hangzhou as the research object,using the methods of field interviews and questionnaires,a multiple regression model was established to conduct an empirical analysis on the perception and main factors affecting the development of rural tourism of community residents.The results show that the development of rural tourism in villages with better economic development is not as popular as expected;Where community residents have made ideological progress and are willing to participate in tourism development,the development effect of rural tourism is remarkable;In addition,community residents also hope that their personal abilities can be combined with rural tourism for common development;The destruction of community environment has a slight impact on the development of rural tourism,which shows that the attention is not enough.Finally,based on the analysis conclusion,it provides new ideas and inspiration for the sustainable development of rural tourism:improving the community residents’participation in rural tourism system,establishing the guidance mechanism of community residents’tourism vocational education,and consolidating the achievements of community ecological environment management.
文摘Based on the general and concrete principles of index system of marine economy and the choices of the evaluation index, this paper analyzes the index importance by means of AHP and establishes a set of the evaluation index system of marine economy in the Zhoushan Archipelago New District, to which an overall analysis and appraisal is given. The main factors that have limited the sustainable development of marine economy, in combination with the factors that influence its development, are put forward in accordance with its connotation of sustainable development of marine economy and sustainable development strategy based on marine tourism development.
基金supported by the Zhejiang Soft Science Project(Grant No.2019C35G1690053)。
文摘Based on the stakeholder theory,field interviews and surveys were carried out among 332 stakeholders of Shaoxing ancient Torreya grandis groups,including local government,tourists,tourism enterprises,local residents and heritage inheritors.This paper aims to analyze the main demands of various stakeholders,and the cognitive and interest demands,by means of SPSS23,in the process of agricultural cultural heritage protection and tourism development.It is believed that the local resources endowment is favorable,but the tourism development and the protection of agricultural cultural heritage are in a state of separation,or even opposition.Therefore,the corresponding development countermeasures should be put forward from the common interest appeal of the five core interest groups.
