Opinion leaders play a critical role in network public opinion transmission, their perspectives can shape public opinion and influence policy formulation and implementation. The paper is based on SINA micro-blog, by s...Opinion leaders play a critical role in network public opinion transmission, their perspectives can shape public opinion and influence policy formulation and implementation. The paper is based on SINA micro-blog, by structural equation model, as Fudan Poisoning Event for example, On the basis of in-depth analysis of opinion leaders effect on network public opinion transmission characteristics, Explore the opinion leaders on the influence of network public opinion transmission mechanism, in order to better play a role of opinion leader＇s guidance of public opinion.展开更多
文摘Opinion leaders play a critical role in network public opinion transmission, their perspectives can shape public opinion and influence policy formulation and implementation. The paper is based on SINA micro-blog, by structural equation model, as Fudan Poisoning Event for example, On the basis of in-depth analysis of opinion leaders effect on network public opinion transmission characteristics, Explore the opinion leaders on the influence of network public opinion transmission mechanism, in order to better play a role of opinion leader＇s guidance of public opinion.
