This paper takes college students as research subjects to investigate the factors affecting L2 Reading ability and their regulation strategies through scale surveys.The findings are as follows:(1)Linguistic factors ha...This paper takes college students as research subjects to investigate the factors affecting L2 Reading ability and their regulation strategies through scale surveys.The findings are as follows:(1)Linguistic factors have significant impacts on L2 Reading ability,and the influence of non-linguistic factors,such as non-intellectual factors and cultural background knowledge,is also important;and(2)flexible use of reading regulation strategies according to the learning conditions(such as the information extraction strategy,the metacognitive reading regulation strategy,and the interactive reading strategy)can effectively improve learners’L2 Reading ability.The findings of this study have important theoretical and practical value for improving L2 learners’Reading ability.展开更多
This study explores the translation of business English contracts from English to Chinese from the perspective of functional equivalence.The functional equivalence theory involves three aspects of functional equivalen...This study explores the translation of business English contracts from English to Chinese from the perspective of functional equivalence.The functional equivalence theory involves three aspects of functional equivalence:lexical equivalence,sentential equivalence,and textual equivalence.As far as translation is concerned,translators adopt different translation techniques for different types of texts,striving to achieve equivalence in lexical,sentential,and textual functions.Therefore,translators are to recognize the different characteristics of business English contracts and highlight English translation styles and characteristics with the help of the functional equivalence theory.展开更多
Mass media has become an important platform for countries to connect with the outside world and exchange information.However,due to the differences in values,beliefs,and conventions of each country,misunderstandings a...Mass media has become an important platform for countries to connect with the outside world and exchange information.However,due to the differences in values,beliefs,and conventions of each country,misunderstandings are likely to occur in the processes of reading,translation,and communication.Catastrophic news,as an indispensable part of news reporting,is worth studying,especially the differences in this kind of news between China and American,to find out the cultural reasons leading to inconsistencies.This study selects some of the disaster reports in People’s Daily and Washington Post to examine what are reported and how they are reported,and then uses Hofstede’s Theory of Cultural Dimension to explore the cultural values reflected in the different features of Chinese and American catastrophic news.The results show that China and the US are quiet different in power distance,collectivism or individualism,and uncertainty avoidance.展开更多
Taiwan’s smart phone brand HTC was once a typical symbol of Asian information technology and one of the world’s largest smart phones’OEM as well as the earliest companies involved in the development of smart phones...Taiwan’s smart phone brand HTC was once a typical symbol of Asian information technology and one of the world’s largest smart phones’OEM as well as the earliest companies involved in the development of smart phones manufacturing.Since 2011,due to its complex product line,single sales distribution and deficiency in marketing investment in Mainland market,sales volume of HTC has been declining unceasingly,with market share decreasing year by year.The brand seems to have disappeared in recent years.This study applied the 6Ps model to analyze the marketing strategies of HTC in China's Mainland by observing the current marketing environment.Through the analysis of current development of HTC,problems and inner causes could be found and reasonable suggestions provided accordingly.展开更多
基金funded by the Social Sciences Annual Research Project of Shanghai“A Study on the Interactive Processing Mechanism of English L2 Text Reading”(Grant No.2021BYY008).
文摘This paper takes college students as research subjects to investigate the factors affecting L2 Reading ability and their regulation strategies through scale surveys.The findings are as follows:(1)Linguistic factors have significant impacts on L2 Reading ability,and the influence of non-linguistic factors,such as non-intellectual factors and cultural background knowledge,is also important;and(2)flexible use of reading regulation strategies according to the learning conditions(such as the information extraction strategy,the metacognitive reading regulation strategy,and the interactive reading strategy)can effectively improve learners’L2 Reading ability.The findings of this study have important theoretical and practical value for improving L2 learners’Reading ability.
文摘This study explores the translation of business English contracts from English to Chinese from the perspective of functional equivalence.The functional equivalence theory involves three aspects of functional equivalence:lexical equivalence,sentential equivalence,and textual equivalence.As far as translation is concerned,translators adopt different translation techniques for different types of texts,striving to achieve equivalence in lexical,sentential,and textual functions.Therefore,translators are to recognize the different characteristics of business English contracts and highlight English translation styles and characteristics with the help of the functional equivalence theory.
文摘Mass media has become an important platform for countries to connect with the outside world and exchange information.However,due to the differences in values,beliefs,and conventions of each country,misunderstandings are likely to occur in the processes of reading,translation,and communication.Catastrophic news,as an indispensable part of news reporting,is worth studying,especially the differences in this kind of news between China and American,to find out the cultural reasons leading to inconsistencies.This study selects some of the disaster reports in People’s Daily and Washington Post to examine what are reported and how they are reported,and then uses Hofstede’s Theory of Cultural Dimension to explore the cultural values reflected in the different features of Chinese and American catastrophic news.The results show that China and the US are quiet different in power distance,collectivism or individualism,and uncertainty avoidance.
文摘Taiwan’s smart phone brand HTC was once a typical symbol of Asian information technology and one of the world’s largest smart phones’OEM as well as the earliest companies involved in the development of smart phones manufacturing.Since 2011,due to its complex product line,single sales distribution and deficiency in marketing investment in Mainland market,sales volume of HTC has been declining unceasingly,with market share decreasing year by year.The brand seems to have disappeared in recent years.This study applied the 6Ps model to analyze the marketing strategies of HTC in China's Mainland by observing the current marketing environment.Through the analysis of current development of HTC,problems and inner causes could be found and reasonable suggestions provided accordingly.
