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Online Content Impact on Young people’s Values Transformation
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作者 Andrei Ulianovskii Dobrova Tatiana +1 位作者 olga filatova Vadim Golubev 《Macro Management & Public Policies》 2020年第1期33-44,共12页
The investigation that underpins the present article interprets the gaps of the social data continuum.It is designed to select a set of images from the“media noise”of the information society,and then describe those ... The investigation that underpins the present article interprets the gaps of the social data continuum.It is designed to select a set of images from the“media noise”of the information society,and then describe those that characterize the visual conceptualization of the ideas.The authors present the results of their 14-year research based on the original research methodology,and carried out in several stages(2006,2012,2017).The study is called“Fictional creatures of the mass media era.Russia,21 century”.In 2017,it is assumed that the overall youth international value agenda,an essential feature of which is the further reduction of the impact of advertising and brand communications,has been formed.Specific data are given in the article. 展开更多
关键词 Online content Social media Youth values E-values E-society Imaginary character Internet Mass media Content analysis Social-demographic analysis Rough statistical analysis Deep axiological analysis
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From Uncle Sam to Just Trump: A Long Way of Alternating Irony- hate-ambivalence among Russian Users-Students Regarding Politicians
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作者 Andrei Ulianovskii Dobrova Tatiana +1 位作者 olga filatova Vadim Golubev 《Macro Management & Public Policies》 2020年第2期7-11,共5页
The paper is discusses the role of emotionally significant political images in youth culture.The study covers the period between 2006 and 2017 during which Russia saw not only a political and economic transition but a... The paper is discusses the role of emotionally significant political images in youth culture.The study covers the period between 2006 and 2017 during which Russia saw not only a political and economic transition but also dramatic changes in communication technology.The 6-stage research included two waves of testing in 2006,2012,2017.Respondents were aged 17 to 24 years old.In 2017 the general youth international value agenda can be considered formed,with its essential feature being the further reduction of the influence of advertising and communication of politicians’brands. 展开更多
关键词 Russia AMERICA Youth Imaginary characters Values HEROES Antiheroes Сultural studies Political culture Social media Online shows
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