This research analyzes the growth impacts promoted by C class in the process of the freezing of the Brazilian industry and increased imports. This emerging market, called class C, which is incorporated in part by the ...This research analyzes the growth impacts promoted by C class in the process of the freezing of the Brazilian industry and increased imports. This emerging market, called class C, which is incorporated in part by the low-income segment, presents distinct characteristics and needs and for this precise reason eventually burdens the short-term production of Brazilian companies, which feel the need to opt for the importation of basic commodities, manufactured, and semi-manufactured goods, in order to maintain a market share and return on their investments. Although this fact is actually part of a trend of global economic transformation, here it is due to a number of irregular actions taken by the Brazilian government facing a short-term political need. Stemming from quantitative researches and qualitative data, this paper sought to learn more about the consumers＇ profile and draw up some recommendations for the organizations, in order to be better prepared to face this new demand. This paper also sought to know the actions already undertaken by a large cosmetics company, parts of whose products aim at class C.展开更多
文摘This research analyzes the growth impacts promoted by C class in the process of the freezing of the Brazilian industry and increased imports. This emerging market, called class C, which is incorporated in part by the low-income segment, presents distinct characteristics and needs and for this precise reason eventually burdens the short-term production of Brazilian companies, which feel the need to opt for the importation of basic commodities, manufactured, and semi-manufactured goods, in order to maintain a market share and return on their investments. Although this fact is actually part of a trend of global economic transformation, here it is due to a number of irregular actions taken by the Brazilian government facing a short-term political need. Stemming from quantitative researches and qualitative data, this paper sought to learn more about the consumers＇ profile and draw up some recommendations for the organizations, in order to be better prepared to face this new demand. This paper also sought to know the actions already undertaken by a large cosmetics company, parts of whose products aim at class C.
