The author examines six age-group specific suicide rates in 2016 between states (in the continental United States) with and without professional sports teams in baseball [MLB], football [NFL], hockey [NHL], and basket...The author examines six age-group specific suicide rates in 2016 between states (in the continental United States) with and without professional sports teams in baseball [MLB], football [NFL], hockey [NHL], and basketball [NBA]. States with at least one team in baseball or football have significantly lower suicide rates among adults in all six age groups (over 20 years of age). States with at least one hockey team have significantly lower suicide rates for all adults over the age of 20, except the oldest age group (adults 65 years of age or over). The results are weakest for states with at least one basketball team. Adults only between 25 and 44 years of age and 65 years of age or over have significantly lower suicide rates with at least one NBA team.展开更多
With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing ...With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.展开更多
文摘The author examines six age-group specific suicide rates in 2016 between states (in the continental United States) with and without professional sports teams in baseball [MLB], football [NFL], hockey [NHL], and basketball [NBA]. States with at least one team in baseball or football have significantly lower suicide rates among adults in all six age groups (over 20 years of age). States with at least one hockey team have significantly lower suicide rates for all adults over the age of 20, except the oldest age group (adults 65 years of age or over). The results are weakest for states with at least one basketball team. Adults only between 25 and 44 years of age and 65 years of age or over have significantly lower suicide rates with at least one NBA team.
文摘With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.
