With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(pu...With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.展开更多
Business English reading teaching under the mode of“literature circles”focuses on cultivating students’autonomy in reading,group cooperation,and the exchange of ideas among group members.In this teaching mode,teach...Business English reading teaching under the mode of“literature circles”focuses on cultivating students’autonomy in reading,group cooperation,and the exchange of ideas among group members.In this teaching mode,teachers are no longer the masters of the reading classroom,but the helpers,participants,and researchers in the process of students’reading.The reconstruction of teachers’role can promote the benign development of relationship not only between teachers and students,but also between students and students,inject new impetus and vitality into the classroom,and improve students’reading literacy.展开更多
The effectiveness of Quizlet,an online vocabulary learning tool,in enhancing vocabulary acquisition and academic performance among Business English major students in China was investigated in this study.With emphasis ...The effectiveness of Quizlet,an online vocabulary learning tool,in enhancing vocabulary acquisition and academic performance among Business English major students in China was investigated in this study.With emphasis on the importance of vocabulary proficiency for English learners,especially those in English-related majors,this research aimed to understand the impact of Quizlet on vocabulary mastery and its connection to overall academic success.A one-academic-year longitudinal experiment was carried out involving two classes,utilizing quantitative methods for assessing vocabulary retention and academic progress.Improvement was seen in the final exam rankings and vocabulary retention rates in Quizlet-engaged classes.Hopefully,this study could provide valuable insights for educators,curriculum designers,and researchers,guiding the optimization of language acquisition strategies in the digital age.展开更多
Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relat...Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.展开更多
In recent years the market demand for interpreters is gradually increase. interpretation teaching make more and morepopular. How to improve students’abilities of listening comprehension and shorthand made interpretat...In recent years the market demand for interpreters is gradually increase. interpretation teaching make more and morepopular. How to improve students’abilities of listening comprehension and shorthand made interpretation teachers must face anda new subject.展开更多
Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business Eng...Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.展开更多
In BE interpretation process, interpreters will inevitably encounter the fuzzy phenomenon when inputting and outputting the message and they will adopt some vague language to fulfill the communication task. The proper...In BE interpretation process, interpreters will inevitably encounter the fuzzy phenomenon when inputting and outputting the message and they will adopt some vague language to fulfill the communication task. The proper analysis of pragmatic function of vagueness in BE interpretation will contribute to the realization of business communication.展开更多
Cooperative principle and politeness principle enjoy great significance in pragmatic field.Via the analysis of certain examples extracted from Business English course-book, this paper aims to study the observance of c...Cooperative principle and politeness principle enjoy great significance in pragmatic field.Via the analysis of certain examples extracted from Business English course-book, this paper aims to study the observance of cooperative principle and politeness principle. The conclusion is reached that the application of CP and PP in pedagogical practice could benefit students' language application. Meanwhile, this paper also aims to prove that cooperation and politeness are a key factor in communication through which teachers could improve students' language competence.展开更多
Cohesive devices in students’business English writing are regarded as the object of the research.Based on Haliday and Hasan’s cohesion theory,this paper introduces commonly-used cohesive devices in English writing.W...Cohesive devices in students’business English writing are regarded as the object of the research.Based on Haliday and Hasan’s cohesion theory,this paper introduces commonly-used cohesive devices in English writing.With the method of quantitative data,use and misuse frequency of cohesive devices in students’writings can be known.The paper will also analyze why misuses happen through qualitative data analysis and explore right ways of using cohesive devices.展开更多
With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lot...With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.展开更多
CBE,initials of Competency Based Education,is an educational theory focused on competency,which plays a very important role in the cultivation of skilled talents with high quality in higher vocational colleges.This pa...CBE,initials of Competency Based Education,is an educational theory focused on competency,which plays a very important role in the cultivation of skilled talents with high quality in higher vocational colleges.This paper,from the CBE perspective and with the combination of the main problems existing in the present cultivation of business English talents in higher vocational colleges,puts forward effective strategies:confirm the explicit cultivation target for business English major,innovate the talent cultivation mode,optimize the professional curriculum system,reform the practical teaching,perfect the testing and evaluation system,and improve the teaching staff construction.展开更多
Business English has been working as a vital tool in the port trade,such as the way of learning trade information,and the tool of improving the image of foreign trade personnel.Yet the lack of business knowledge lead ...Business English has been working as a vital tool in the port trade,such as the way of learning trade information,and the tool of improving the image of foreign trade personnel.Yet the lack of business knowledge lead to many problems.And we proposed some strategies to counter these barriers.展开更多
Nowadays, China's foreign trade can not be compared with what it was before. As the foreign trade business has developed rapidly, a great deal of qualified talents on economy and trades are needed. These kinds of ...Nowadays, China's foreign trade can not be compared with what it was before. As the foreign trade business has developed rapidly, a great deal of qualified talents on economy and trades are needed. These kinds of talents are supposed to master academic knowledge of economy and trade as well as the related business knowledge. Moreover, they should have excellent competences of expressing themselves orally in foreign language. English is the popular language that is used in international communication. All English majors in Liuzhou City Vocational College (LCVC) are majoring in Business English. According to some research, one of the weakest abilities of business major is spoken English. Hence, it becomes an important task for teachers to enhance students' spoken English competence on business. This article is talking about this teaching condition and to make some analyzes and put forward some reform suggestions based on the investigation.展开更多
The English business letter (EBL) is an important written text used for international business communication and it has its own features of text. This paper explores the textual function of EBL in terms of thematic st...The English business letter (EBL) is an important written text used for international business communication and it has its own features of text. This paper explores the textual function of EBL in terms of thematic structure and thematic progression and finds that EBL has its unique textual features.展开更多
Business English is a branch of ESP(English for specific Purpose),which determines its vocational and professional orient and its focus on learning for reality,work and professions,so applying real and authentic conte...Business English is a branch of ESP(English for specific Purpose),which determines its vocational and professional orient and its focus on learning for reality,work and professions,so applying real and authentic content in Business English teaching is suggested to be helpful both in theory and in practice.However,compared with other L2 skills teaching,to some points,listening input turns out to be problematic and uncertain in terms of utilization and selection of authentic listening materials currently.This article tries to present the problems and analyze to what extent these problems can be tackled by suggesting some appropriate listening materials.展开更多
The vocational business English teaching should adapt to the requirments of enterprise, focus on the practical application of business English, and empolder a teaching mode with vocational characteristics.
This paper first illustrates S.D. Krashen's language acquisition theory, especially two of his five hypotheses as well as the guidance of these theories towards the teaching of business English reading for student...This paper first illustrates S.D. Krashen's language acquisition theory, especially two of his five hypotheses as well as the guidance of these theories towards the teaching of business English reading for students majored in business English.展开更多
Business English translation is a cognitive process.schema theory has seldom been applied to business English.This paper is written on the basis of the features of business English and schema theory;it studies the pro...Business English translation is a cognitive process.schema theory has seldom been applied to business English.This paper is written on the basis of the features of business English and schema theory;it studies the process in which schemata are formed in the brain and the application of four major schemata to business English translation.Through introducing theories and illustrating many examples,the thesis shows the importance of the application of the schema theory to business English translation.展开更多
The vocabulary learning strategies are very common in English learning. Basing on O'Malley & Chamot's classification framework of vocabulary learning strategies, the present study conducts research by the ...The vocabulary learning strategies are very common in English learning. Basing on O'Malley & Chamot's classification framework of vocabulary learning strategies, the present study conducts research by the questionnaires and interviews of junior Business English Majors to know the current real situation of business English vocabulary learning strategies used by business English Majors. After analyzing and discussing the problems which are reflected in the questionnaire and interview, the researcher puts forward some suggestions on vocabulary learning and teaching in Business English. The researcher hopes it is helpful for Business English Majors to learn Business English vocabulary.展开更多
In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and ...In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and wants, appropriate teaching approaches and during-and-after evaluation of the training effects.展开更多
文摘With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.
基金“Research on Reading Teaching Mode of Business English Majors From the Perspective of Literature Circles”(Project No.:2021SCG112)Laboratory Opening Project in Quzhou University(Project No.KFXM201808).
文摘Business English reading teaching under the mode of“literature circles”focuses on cultivating students’autonomy in reading,group cooperation,and the exchange of ideas among group members.In this teaching mode,teachers are no longer the masters of the reading classroom,but the helpers,participants,and researchers in the process of students’reading.The reconstruction of teachers’role can promote the benign development of relationship not only between teachers and students,but also between students and students,inject new impetus and vitality into the classroom,and improve students’reading literacy.
文摘The effectiveness of Quizlet,an online vocabulary learning tool,in enhancing vocabulary acquisition and academic performance among Business English major students in China was investigated in this study.With emphasis on the importance of vocabulary proficiency for English learners,especially those in English-related majors,this research aimed to understand the impact of Quizlet on vocabulary mastery and its connection to overall academic success.A one-academic-year longitudinal experiment was carried out involving two classes,utilizing quantitative methods for assessing vocabulary retention and academic progress.Improvement was seen in the final exam rankings and vocabulary retention rates in Quizlet-engaged classes.Hopefully,this study could provide valuable insights for educators,curriculum designers,and researchers,guiding the optimization of language acquisition strategies in the digital age.
文摘Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.
文摘In recent years the market demand for interpreters is gradually increase. interpretation teaching make more and morepopular. How to improve students’abilities of listening comprehension and shorthand made interpretation teachers must face anda new subject.
文摘Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.
文摘In BE interpretation process, interpreters will inevitably encounter the fuzzy phenomenon when inputting and outputting the message and they will adopt some vague language to fulfill the communication task. The proper analysis of pragmatic function of vagueness in BE interpretation will contribute to the realization of business communication.
文摘Cooperative principle and politeness principle enjoy great significance in pragmatic field.Via the analysis of certain examples extracted from Business English course-book, this paper aims to study the observance of cooperative principle and politeness principle. The conclusion is reached that the application of CP and PP in pedagogical practice could benefit students' language application. Meanwhile, this paper also aims to prove that cooperation and politeness are a key factor in communication through which teachers could improve students' language competence.
文摘Cohesive devices in students’business English writing are regarded as the object of the research.Based on Haliday and Hasan’s cohesion theory,this paper introduces commonly-used cohesive devices in English writing.With the method of quantitative data,use and misuse frequency of cohesive devices in students’writings can be known.The paper will also analyze why misuses happen through qualitative data analysis and explore right ways of using cohesive devices.
文摘With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.
文摘CBE,initials of Competency Based Education,is an educational theory focused on competency,which plays a very important role in the cultivation of skilled talents with high quality in higher vocational colleges.This paper,from the CBE perspective and with the combination of the main problems existing in the present cultivation of business English talents in higher vocational colleges,puts forward effective strategies:confirm the explicit cultivation target for business English major,innovate the talent cultivation mode,optimize the professional curriculum system,reform the practical teaching,perfect the testing and evaluation system,and improve the teaching staff construction.
文摘Business English has been working as a vital tool in the port trade,such as the way of learning trade information,and the tool of improving the image of foreign trade personnel.Yet the lack of business knowledge lead to many problems.And we proposed some strategies to counter these barriers.
文摘Nowadays, China's foreign trade can not be compared with what it was before. As the foreign trade business has developed rapidly, a great deal of qualified talents on economy and trades are needed. These kinds of talents are supposed to master academic knowledge of economy and trade as well as the related business knowledge. Moreover, they should have excellent competences of expressing themselves orally in foreign language. English is the popular language that is used in international communication. All English majors in Liuzhou City Vocational College (LCVC) are majoring in Business English. According to some research, one of the weakest abilities of business major is spoken English. Hence, it becomes an important task for teachers to enhance students' spoken English competence on business. This article is talking about this teaching condition and to make some analyzes and put forward some reform suggestions based on the investigation.
文摘The English business letter (EBL) is an important written text used for international business communication and it has its own features of text. This paper explores the textual function of EBL in terms of thematic structure and thematic progression and finds that EBL has its unique textual features.
文摘Business English is a branch of ESP(English for specific Purpose),which determines its vocational and professional orient and its focus on learning for reality,work and professions,so applying real and authentic content in Business English teaching is suggested to be helpful both in theory and in practice.However,compared with other L2 skills teaching,to some points,listening input turns out to be problematic and uncertain in terms of utilization and selection of authentic listening materials currently.This article tries to present the problems and analyze to what extent these problems can be tackled by suggesting some appropriate listening materials.
文摘The vocational business English teaching should adapt to the requirments of enterprise, focus on the practical application of business English, and empolder a teaching mode with vocational characteristics.
文摘This paper first illustrates S.D. Krashen's language acquisition theory, especially two of his five hypotheses as well as the guidance of these theories towards the teaching of business English reading for students majored in business English.
文摘Business English translation is a cognitive process.schema theory has seldom been applied to business English.This paper is written on the basis of the features of business English and schema theory;it studies the process in which schemata are formed in the brain and the application of four major schemata to business English translation.Through introducing theories and illustrating many examples,the thesis shows the importance of the application of the schema theory to business English translation.
文摘The vocabulary learning strategies are very common in English learning. Basing on O'Malley & Chamot's classification framework of vocabulary learning strategies, the present study conducts research by the questionnaires and interviews of junior Business English Majors to know the current real situation of business English vocabulary learning strategies used by business English Majors. After analyzing and discussing the problems which are reflected in the questionnaire and interview, the researcher puts forward some suggestions on vocabulary learning and teaching in Business English. The researcher hopes it is helpful for Business English Majors to learn Business English vocabulary.
文摘In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and wants, appropriate teaching approaches and during-and-after evaluation of the training effects.
