Community residents play an important role in the development of rural tourism. Taking the interest demands of stakeholders and non-cooperative game process as main line,the conflict of interest between community resi...Community residents play an important role in the development of rural tourism. Taking the interest demands of stakeholders and non-cooperative game process as main line,the conflict of interest between community residents and tourists and between community residents themselves as guidance,it built an interest relation model for community participating in rural tourism. Besides,it elaborated non-cooperative relation and their interest pattern for stakeholders of rural tourism,and discussed behavior interaction process and results of core stakeholders of rural tourism. Finally,it came up with pertinent recommendations for harmonious and healthy development of rural tourism.展开更多
Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwid...Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwide. In this regard,the paper studies the phenomenon through game theory model that deals with the relationship between mooncake makers,as for their efforts in balancing the number of coupons issued and the amount of mooncakes actually produced,and scalpers,as for the repurchase discount they enjoy, to finally bring a win-win situation. For mooncake makers to print more coupons than their actual production capacities while keeping the risks under control,a prior agreement should be made with the scalpers to set certain rules,among which the variable k is particularly important.展开更多
文摘Community residents play an important role in the development of rural tourism. Taking the interest demands of stakeholders and non-cooperative game process as main line,the conflict of interest between community residents and tourists and between community residents themselves as guidance,it built an interest relation model for community participating in rural tourism. Besides,it elaborated non-cooperative relation and their interest pattern for stakeholders of rural tourism,and discussed behavior interaction process and results of core stakeholders of rural tourism. Finally,it came up with pertinent recommendations for harmonious and healthy development of rural tourism.
基金National Natural Science Foundation of China(No.71572110)
文摘Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwide. In this regard,the paper studies the phenomenon through game theory model that deals with the relationship between mooncake makers,as for their efforts in balancing the number of coupons issued and the amount of mooncakes actually produced,and scalpers,as for the repurchase discount they enjoy, to finally bring a win-win situation. For mooncake makers to print more coupons than their actual production capacities while keeping the risks under control,a prior agreement should be made with the scalpers to set certain rules,among which the variable k is particularly important.
