BACKGROUND Severely elevated intracranial pressure due to various reasons,such as decreased cerebral perfusion,can lead to devastating neurological outcomes,such as brain herniation.Decompression craniectomy is a life...BACKGROUND Severely elevated intracranial pressure due to various reasons,such as decreased cerebral perfusion,can lead to devastating neurological outcomes,such as brain herniation.Decompression craniectomy is a life-saving procedure that is commonly performed for such a critical situation,but the changes in cerebral microvessels after brain herniation and decompression are unclear.Ultrafast power Doppler imaging(uPDI)is a new microvascular imaging technology that utilizes high frame rate plane/diverging wave transmission and advanced clutter filters.uPDI significantly improves Doppler sensitivity and can detect microvessels,which are usually invisible using traditional ultrasound Doppler imaging.CASE SUMMARY In this report,uPDI was used for the first time to observe the brain blood flow of a hypoperfusion area in a 4-year-old girl who underwent decompression craniectomy due to refractory intracranial hypertension(ICP)after malignant brain tumor surgery.B-mode imaging was used to verify the increased densities of the cerebral cortex and basal ganglia that were observed by computed tomography.CONCLUSION uPDI showed the local blood supplies and anatomical structures of the patient after decompressive craniectomy.uPDI is potentially a more intuitive and noninvasive method for evaluating the effects of severe ICP on cerebral microvessels.展开更多
Up till now only a few papers have been found to analyze The Age of Exuberance. It is extremely interesting for us to read The Age of Exuberance:backgrounds to eigh-teenth century English literature by Donald Greene, ...Up till now only a few papers have been found to analyze The Age of Exuberance. It is extremely interesting for us to read The Age of Exuberance:backgrounds to eigh-teenth century English literature by Donald Greene, who tries to see the eigh teenth century from a different perspective, observing it as an exuberant, luxuriant age full of variety. It is the eighteenth century that witnesses the emergence of many news things.展开更多
Betula alnoides is a fast-growing hardwood species grown in large plantations in Southeast Asia and South China.Nitrogen requirements for producing robus seedlings,growth and nutrient dynamics were investigated using ...Betula alnoides is a fast-growing hardwood species grown in large plantations in Southeast Asia and South China.Nitrogen requirements for producing robus seedlings,growth and nutrient dynamics were investigated using exponential fertilization treatments.Root collar diameter,height,dry mass and nutrient contents of seedlings increased exponentially in all fertilization treatments as time progressed.Moreover,with water soluble fertilizer（Plant Products plus microelements N–P2O5–K2O：20–20–20）,300 mg N seedling-1was adequate.Vector analysis revealed that P was the most responsive nutrient element followed by N and K.Dilutions of N and K were evident in the plants without N addition,which induced initial P sufficiency and then luxury consumption probably due to the antagonistic interaction between N and P.However deficiencies of N,P and K were mostly observed in al exponential regimes during the experiment because seedling growth rate exceeded nutrient uptake rate,inferring that further study on improving the nutrient uptake efficiency is needed.Analysis of relationships among nutrient supply,dry mass,N content and N concentration demonstrated that 100–400 mg N seedling-1induced sufficiency to luxury consumption of nitrogen without significant change in dry mass,and 400 mg N seedling-1is recommended to apply for nutrient loading of seedlings before outplanting.The findings will help improve seedling quality and enhance the production of robust seedlings for plantation forestry of this species.展开更多
The seakeeping performance of a luxury cruise ship was evaluated during the concept design phase.By comparing numerical predictions based on 3-D linear potential flow theory in the frequency domain with the results of...The seakeeping performance of a luxury cruise ship was evaluated during the concept design phase.By comparing numerical predictions based on 3-D linear potential flow theory in the frequency domain with the results of model tests, it was shown that the 3-D method predicted the seakeeping performance of the luxury cruise ship well.Based on the model, the seakeeping features of the luxury cruise ship were analyzed, and then the influence was seen of changes to the primary design parameters (center of gravity, inertial radius, etc.).Based on the results, suggestions were proposed to improve the choice of parameters for luxury cruise ships during the concept design phase.They should improve seakeeping performance.展开更多
This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstl...This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.展开更多
Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This resear...Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This research seeks to assess the impact of Chinese acquisitions and their implications for the ＂Made in Italy＂ luxury sector and its firms. This paper presents a cross-case analysis of two Chinese acquisitions in order to provide some in-depth insights into the influences and the motives driving Chinese firms to invest in the luxury Made in Italy sector, the patterns and modes of the Chinese acquisitions as well as the competitive strategies and the distinctive challenges that both investors and acquired firms have to face. From the findings, it emerges that both the investor and the acquired firm need to overcome several key challenges to be mutual benefits from the acquisition.展开更多
With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid o...With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid of their overstocks.Luxury brands are no exception.No research has been conducted about how luxury consumers relate with such websites,hence this paper.In an exploratory fashion,interviews with luxury buyers who also buy online on OPSRs,are conducted to get insights on consumers’perceptions and luxury brand equity that selling through OPSRs may have.We find that appropriate product and brand help consumers forget that they are buying brands’unsold stocks,that transferring the luxury webmospheres would be positively perceived,that consumers from these websites are looking for benefits such as freedom of use and brand discovery,rather than personalized offers,that multiple discounts on several OPSRs may damage the luxury-perception of a brand,that the private sales members consider the service to be good enough for the demanded price,and that personalized invitations can help increase online consumers’feelings of desirability and exclusivity.The paper concludes with practical recommendations for both luxury companies and OPSRs.展开更多
Since 2000, we have published fifteen studies on the Chinese upscale gated communities （in Chinese ＂haohua bieshu qu＂ or ＂shehua bieshu qu＂）. This research was based on various field surveys around big or medium...Since 2000, we have published fifteen studies on the Chinese upscale gated communities （in Chinese ＂haohua bieshu qu＂ or ＂shehua bieshu qu＂）. This research was based on various field surveys around big or medium cities like Beijing, Shanghai, Guangzhou, Shenzhen, or Suzhou, and a theoretical framework. It also led us to carry out a statistical approach by elaborating a complete database on all the China＇s high-end gated communities. The main aim of the current article is to focus the analysis on the China＇s most luxurious zones of villas （e.g., Longhu Yiheyuan villas in Beijing, Ziyuan villas in Shanghai... ）. Indirectly, it appears an efficient way to get information on the still mysterious world of the China＇s very very rich people, their imaginary, their values, and their dreams. This analysis will be developed through two complementary approaches and parts. Firstly, we will discuss the general notion of luxury in China; we also will highlight the specific features of hyper-rich and hyper-luxury in China. It will describe the social stratification of the rich, their spatial distribution and patterns of consumption. In a more holistic approach, the analysis will put into perspective the special status of the rich in a socialist market economy and their very ambivalent image in the Chinese society. Secondly, it will focus on the notion of ＂residential hyper-luxury＂. Through field surveys, the analysis will compare the China＇s most expensive gated communities and elaborate a typology of hyper-luxurious gated communities by underlining their uniqueness and extreme nature.展开更多
There is no need to recall the historical origians of silk in China and its subsequenspread to other Asian countries,the Middle East and Europe.The story of silk and inparticular the famous legends of the Silk Roads a...There is no need to recall the historical origians of silk in China and its subsequenspread to other Asian countries,the Middle East and Europe.The story of silk and inparticular the famous legends of the Silk Roads are part of everyones cultual back-ground.展开更多
Digital marketing is considered the preferred method comparing to traditional marketing nowadays [1], but is it true for luxury and expensive products? Since the perception prevails that the concepts “luxury” and “...Digital marketing is considered the preferred method comparing to traditional marketing nowadays [1], but is it true for luxury and expensive products? Since the perception prevails that the concepts “luxury” and “digital” are quite incompatible [2], this paper aims to explore the effectiveness of digital marketing advertisements of luxury retailers, while also exploring consumer’s purchasing intent based on the viewing of such promotions. The overall goal is to provide a model of luxury purchase behaviour through harnessing social media. As a constructionist ontology-based researcher, I believe in multiple versions of reality which can evolve based on my target consumer experiences [3]. My epistemological stance is interpretivism with a subjective approach, inductively interacting with consumers to better understand what this “truth” means to them, incorporating textual material to support the analytical interpretations [4]. It is hoped this paper will inform fashion brands marketers about social media practice to achieve creation of purchase intention and ultimately achieve target sales. The paper is useful to both practitioners and academics in the fields of social media marketing and purchase intention. The research provides some initial insights into consumer perspectives of social media ads and online purchase behaviour.展开更多
If you expect value,you should expec to pay.At least it seems that way in China.It is common knowledge tha China’s luxury goods market is boom ing,just about every brand considered to b aspirational and alluring is s...If you expect value,you should expec to pay.At least it seems that way in China.It is common knowledge tha China’s luxury goods market is boom ing,just about every brand considered to b aspirational and alluring is scrambling for piece of the action and market share.展开更多
On January 29,the Hurun Research Institute released the Hurun Best of the Best Awards 2015 in Beijing,based on the results of the Hurun Report Chinese Luxury Consumer Survey2015.This is the eleventh consecutive year H...On January 29,the Hurun Research Institute released the Hurun Best of the Best Awards 2015 in Beijing,based on the results of the Hurun Report Chinese Luxury Consumer Survey2015.This is the eleventh consecutive year Hurun Research has revealed the brand preferences,consumption habits and lifestyle trends of China’s wealthiest individuals.Widely regarded as an ISO9000 for China’s luxury sector,the CLCS has become a benchmark for the luxury sector.Hurun Report Chairman and Chief Researcher Rupert Hoogewerf said,展开更多
As the Chinese saying goes,"Courtesy requires reciprocity.It’s impolite not to give as good as one gets." Giving presents is one of China’s oldest traditions.Chinese people give presents when they meet for...As the Chinese saying goes,"Courtesy requires reciprocity.It’s impolite not to give as good as one gets." Giving presents is one of China’s oldest traditions.Chinese people give presents when they meet for the first time,part from each other,ask for a favor,do business,and want to express gratitude.展开更多
In the changing Chinese luxury car market of last year,luxury is no longer a unique characteristic of the traditional car brands and the more choices consumers have,the more difficult for the luxury car brands to surv...In the changing Chinese luxury car market of last year,luxury is no longer a unique characteristic of the traditional car brands and the more choices consumers have,the more difficult for the luxury car brands to survive throat-cut market competition.Recently,Hurun Research Institute released the White Paper on Luxury Car Brands in China 2015-2016 for展开更多
The 1994 China International Auto Exposition attracted some of the world’s famous carmakers such as Germany’s Benz, the Swedish SAAD, Japan’ s Mazda and Korea’ s Hyundai. The only Chinese enterprise rivaling these...The 1994 China International Auto Exposition attracted some of the world’s famous carmakers such as Germany’s Benz, the Swedish SAAD, Japan’ s Mazda and Korea’ s Hyundai. The only Chinese enterprise rivaling these international giants is the Shanghai Volkswagen Auto Co., Ltd. whose luxury Shanghai Santana car aroused great interest among its counterparts at home and abroad. Situated in the Anting展开更多
The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research qu...The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research questions are： ttow luxury companies have developed distribution strategies in the Chinese markets？ What are the main formats of distribution for the Chinese markets？ Are there any differences in the internationalization process between the main players of the luxury markets and the smaller ones？ The methodology is based on the analysis on multiple-case ~.nalysis on a sample of luxury-goods companies and identifies and compares the different strategies used by the players analysed. The research process starts from identifying and selecting the most well-known companies operating in the luxury branded sector, which have established a presence in the Chinese market with their own brand, collecting secondary data for the selected companies （website, corporate profile, articles on websites and in trade magazines and interviews with the management）, analysing the data collected and interpreting the main results to have emerged from the research. The main findings and conclusions are that the route to development in the Chinese market taken by the players in the luxury-goods sector, historically undertaken by delocalising production operations, has in recent years begun to accelerate with new forms in play, principally linked to distribution. The Chinese market tbr luxury brands is ever more an outlet market rather than a production hub. The ability to create brand awareness will become a key factor for successful consolidation of the competitive position in this market, an operation that can only be performed through distribution. Moreover, Chinese high-end consumers are becoming ever more demanding, seeking out an ever more sophisticated shopping experience. Just as happening in other markets, opening directly operated stores is a strategic choice for reaching and convincing end-consumers, since these stores become their point of contact with the brand. Creating a shopping experience plays a central role in communicating the values, heritage and spirit of the brand to consumers. Global luxury-goods enterprises are multiplying their investment in opening new sales outlets, using different formats to create distribution system that is predominantly selective but that ensures adequate distribution coverage. The development of direct distribution channels, alongside the more traditional forms of indirect presence, is accompanied by the more innovative players developing the digital channel to accompany and support their retailing activities.展开更多
Exponential nitrogen(N) loading approach has been used to optimize seedling growth in container seedling production. However, the response of seedling growth to N loading and optimal N loading rates are species-depend...Exponential nitrogen(N) loading approach has been used to optimize seedling growth in container seedling production. However, the response of seedling growth to N loading and optimal N loading rates are species-dependent. There is a lack of information on optimal N loading in container production of Australian Blackwood(Acacia melanoxylon) seedlings. In this study, 7 exponential N loading at rates of 0, 50, 100, 200, 300, 400, and 600 mg N seedling-1, respectively, were applied at the week 3, 6, 9, 12 and 14 after transplanting to determine optimal loading approach based on seedling height, root collar diameter(RCD), biomass accumulation and N uptake in tissue-cultured Australian Blackwood(A. melanoxylon) seedlings. Seedlings did not respond to N loading 3 wk after transplanting, then the accumulative addition of N loading for improved RCD and seedling height was 12.99 and 28.02 mg N seedlings-1 in the 100 N and 400 N treatment 6 wk after transplanting, respectively, and on 9 and 12 wk, that for improved seedling growth was 63.64 and 400 mg N seedling-1 in the 200 N and 400 N treatment, respectively. Vector diagnosis of final biomass and N status indicated that the dose of 100 and 400 mg N seedling-1 was characterized to be "deficient" and "optimum" dose of exponential N loading for Blackwood seedlings. These conclusions promise to figure out a precise fertilization regime for Blackwood seedlings and the demonstration of dynamic seedling performance could be used for other tree species.展开更多
文摘BACKGROUND Severely elevated intracranial pressure due to various reasons,such as decreased cerebral perfusion,can lead to devastating neurological outcomes,such as brain herniation.Decompression craniectomy is a life-saving procedure that is commonly performed for such a critical situation,but the changes in cerebral microvessels after brain herniation and decompression are unclear.Ultrafast power Doppler imaging(uPDI)is a new microvascular imaging technology that utilizes high frame rate plane/diverging wave transmission and advanced clutter filters.uPDI significantly improves Doppler sensitivity and can detect microvessels,which are usually invisible using traditional ultrasound Doppler imaging.CASE SUMMARY In this report,uPDI was used for the first time to observe the brain blood flow of a hypoperfusion area in a 4-year-old girl who underwent decompression craniectomy due to refractory intracranial hypertension(ICP)after malignant brain tumor surgery.B-mode imaging was used to verify the increased densities of the cerebral cortex and basal ganglia that were observed by computed tomography.CONCLUSION uPDI showed the local blood supplies and anatomical structures of the patient after decompressive craniectomy.uPDI is potentially a more intuitive and noninvasive method for evaluating the effects of severe ICP on cerebral microvessels.
文摘Up till now only a few papers have been found to analyze The Age of Exuberance. It is extremely interesting for us to read The Age of Exuberance:backgrounds to eigh-teenth century English literature by Donald Greene, who tries to see the eigh teenth century from a different perspective, observing it as an exuberant, luxuriant age full of variety. It is the eighteenth century that witnesses the emergence of many news things.
基金financially supported by The Ministry of Science and Technology,China(2012BAD21B0102)
文摘Betula alnoides is a fast-growing hardwood species grown in large plantations in Southeast Asia and South China.Nitrogen requirements for producing robus seedlings,growth and nutrient dynamics were investigated using exponential fertilization treatments.Root collar diameter,height,dry mass and nutrient contents of seedlings increased exponentially in all fertilization treatments as time progressed.Moreover,with water soluble fertilizer（Plant Products plus microelements N–P2O5–K2O：20–20–20）,300 mg N seedling-1was adequate.Vector analysis revealed that P was the most responsive nutrient element followed by N and K.Dilutions of N and K were evident in the plants without N addition,which induced initial P sufficiency and then luxury consumption probably due to the antagonistic interaction between N and P.However deficiencies of N,P and K were mostly observed in al exponential regimes during the experiment because seedling growth rate exceeded nutrient uptake rate,inferring that further study on improving the nutrient uptake efficiency is needed.Analysis of relationships among nutrient supply,dry mass,N content and N concentration demonstrated that 100–400 mg N seedling-1induced sufficiency to luxury consumption of nitrogen without significant change in dry mass,and 400 mg N seedling-1is recommended to apply for nutrient loading of seedlings before outplanting.The findings will help improve seedling quality and enhance the production of robust seedlings for plantation forestry of this species.
文摘The seakeeping performance of a luxury cruise ship was evaluated during the concept design phase.By comparing numerical predictions based on 3-D linear potential flow theory in the frequency domain with the results of model tests, it was shown that the 3-D method predicted the seakeeping performance of the luxury cruise ship well.Based on the model, the seakeeping features of the luxury cruise ship were analyzed, and then the influence was seen of changes to the primary design parameters (center of gravity, inertial radius, etc.).Based on the results, suggestions were proposed to improve the choice of parameters for luxury cruise ships during the concept design phase.They should improve seakeeping performance.
文摘This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.
文摘Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This research seeks to assess the impact of Chinese acquisitions and their implications for the ＂Made in Italy＂ luxury sector and its firms. This paper presents a cross-case analysis of two Chinese acquisitions in order to provide some in-depth insights into the influences and the motives driving Chinese firms to invest in the luxury Made in Italy sector, the patterns and modes of the Chinese acquisitions as well as the competitive strategies and the distinctive challenges that both investors and acquired firms have to face. From the findings, it emerges that both the investor and the acquired firm need to overcome several key challenges to be mutual benefits from the acquisition.
文摘With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid of their overstocks.Luxury brands are no exception.No research has been conducted about how luxury consumers relate with such websites,hence this paper.In an exploratory fashion,interviews with luxury buyers who also buy online on OPSRs,are conducted to get insights on consumers’perceptions and luxury brand equity that selling through OPSRs may have.We find that appropriate product and brand help consumers forget that they are buying brands’unsold stocks,that transferring the luxury webmospheres would be positively perceived,that consumers from these websites are looking for benefits such as freedom of use and brand discovery,rather than personalized offers,that multiple discounts on several OPSRs may damage the luxury-perception of a brand,that the private sales members consider the service to be good enough for the demanded price,and that personalized invitations can help increase online consumers’feelings of desirability and exclusivity.The paper concludes with practical recommendations for both luxury companies and OPSRs.
文摘Since 2000, we have published fifteen studies on the Chinese upscale gated communities （in Chinese ＂haohua bieshu qu＂ or ＂shehua bieshu qu＂）. This research was based on various field surveys around big or medium cities like Beijing, Shanghai, Guangzhou, Shenzhen, or Suzhou, and a theoretical framework. It also led us to carry out a statistical approach by elaborating a complete database on all the China＇s high-end gated communities. The main aim of the current article is to focus the analysis on the China＇s most luxurious zones of villas （e.g., Longhu Yiheyuan villas in Beijing, Ziyuan villas in Shanghai... ）. Indirectly, it appears an efficient way to get information on the still mysterious world of the China＇s very very rich people, their imaginary, their values, and their dreams. This analysis will be developed through two complementary approaches and parts. Firstly, we will discuss the general notion of luxury in China; we also will highlight the specific features of hyper-rich and hyper-luxury in China. It will describe the social stratification of the rich, their spatial distribution and patterns of consumption. In a more holistic approach, the analysis will put into perspective the special status of the rich in a socialist market economy and their very ambivalent image in the Chinese society. Secondly, it will focus on the notion of ＂residential hyper-luxury＂. Through field surveys, the analysis will compare the China＇s most expensive gated communities and elaborate a typology of hyper-luxurious gated communities by underlining their uniqueness and extreme nature.
文摘There is no need to recall the historical origians of silk in China and its subsequenspread to other Asian countries,the Middle East and Europe.The story of silk and inparticular the famous legends of the Silk Roads are part of everyones cultual back-ground.
文摘Digital marketing is considered the preferred method comparing to traditional marketing nowadays [1], but is it true for luxury and expensive products? Since the perception prevails that the concepts “luxury” and “digital” are quite incompatible [2], this paper aims to explore the effectiveness of digital marketing advertisements of luxury retailers, while also exploring consumer’s purchasing intent based on the viewing of such promotions. The overall goal is to provide a model of luxury purchase behaviour through harnessing social media. As a constructionist ontology-based researcher, I believe in multiple versions of reality which can evolve based on my target consumer experiences [3]. My epistemological stance is interpretivism with a subjective approach, inductively interacting with consumers to better understand what this “truth” means to them, incorporating textual material to support the analytical interpretations [4]. It is hoped this paper will inform fashion brands marketers about social media practice to achieve creation of purchase intention and ultimately achieve target sales. The paper is useful to both practitioners and academics in the fields of social media marketing and purchase intention. The research provides some initial insights into consumer perspectives of social media ads and online purchase behaviour.
文摘If you expect value,you should expec to pay.At least it seems that way in China.It is common knowledge tha China’s luxury goods market is boom ing,just about every brand considered to b aspirational and alluring is scrambling for piece of the action and market share.
文摘On January 29,the Hurun Research Institute released the Hurun Best of the Best Awards 2015 in Beijing,based on the results of the Hurun Report Chinese Luxury Consumer Survey2015.This is the eleventh consecutive year Hurun Research has revealed the brand preferences,consumption habits and lifestyle trends of China’s wealthiest individuals.Widely regarded as an ISO9000 for China’s luxury sector,the CLCS has become a benchmark for the luxury sector.Hurun Report Chairman and Chief Researcher Rupert Hoogewerf said,
文摘As the Chinese saying goes,"Courtesy requires reciprocity.It’s impolite not to give as good as one gets." Giving presents is one of China’s oldest traditions.Chinese people give presents when they meet for the first time,part from each other,ask for a favor,do business,and want to express gratitude.
文摘In the changing Chinese luxury car market of last year,luxury is no longer a unique characteristic of the traditional car brands and the more choices consumers have,the more difficult for the luxury car brands to survive throat-cut market competition.Recently,Hurun Research Institute released the White Paper on Luxury Car Brands in China 2015-2016 for
文摘The 1994 China International Auto Exposition attracted some of the world’s famous carmakers such as Germany’s Benz, the Swedish SAAD, Japan’ s Mazda and Korea’ s Hyundai. The only Chinese enterprise rivaling these international giants is the Shanghai Volkswagen Auto Co., Ltd. whose luxury Shanghai Santana car aroused great interest among its counterparts at home and abroad. Situated in the Anting
文摘The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research questions are： ttow luxury companies have developed distribution strategies in the Chinese markets？ What are the main formats of distribution for the Chinese markets？ Are there any differences in the internationalization process between the main players of the luxury markets and the smaller ones？ The methodology is based on the analysis on multiple-case ~.nalysis on a sample of luxury-goods companies and identifies and compares the different strategies used by the players analysed. The research process starts from identifying and selecting the most well-known companies operating in the luxury branded sector, which have established a presence in the Chinese market with their own brand, collecting secondary data for the selected companies （website, corporate profile, articles on websites and in trade magazines and interviews with the management）, analysing the data collected and interpreting the main results to have emerged from the research. The main findings and conclusions are that the route to development in the Chinese market taken by the players in the luxury-goods sector, historically undertaken by delocalising production operations, has in recent years begun to accelerate with new forms in play, principally linked to distribution. The Chinese market tbr luxury brands is ever more an outlet market rather than a production hub. The ability to create brand awareness will become a key factor for successful consolidation of the competitive position in this market, an operation that can only be performed through distribution. Moreover, Chinese high-end consumers are becoming ever more demanding, seeking out an ever more sophisticated shopping experience. Just as happening in other markets, opening directly operated stores is a strategic choice for reaching and convincing end-consumers, since these stores become their point of contact with the brand. Creating a shopping experience plays a central role in communicating the values, heritage and spirit of the brand to consumers. Global luxury-goods enterprises are multiplying their investment in opening new sales outlets, using different formats to create distribution system that is predominantly selective but that ensures adequate distribution coverage. The development of direct distribution channels, alongside the more traditional forms of indirect presence, is accompanied by the more innovative players developing the digital channel to accompany and support their retailing activities.
基金funded by Complement Public Benefit Research Foundation of state forestry administration,P.R.China
文摘Exponential nitrogen(N) loading approach has been used to optimize seedling growth in container seedling production. However, the response of seedling growth to N loading and optimal N loading rates are species-dependent. There is a lack of information on optimal N loading in container production of Australian Blackwood(Acacia melanoxylon) seedlings. In this study, 7 exponential N loading at rates of 0, 50, 100, 200, 300, 400, and 600 mg N seedling-1, respectively, were applied at the week 3, 6, 9, 12 and 14 after transplanting to determine optimal loading approach based on seedling height, root collar diameter(RCD), biomass accumulation and N uptake in tissue-cultured Australian Blackwood(A. melanoxylon) seedlings. Seedlings did not respond to N loading 3 wk after transplanting, then the accumulative addition of N loading for improved RCD and seedling height was 12.99 and 28.02 mg N seedlings-1 in the 100 N and 400 N treatment 6 wk after transplanting, respectively, and on 9 and 12 wk, that for improved seedling growth was 63.64 and 400 mg N seedling-1 in the 200 N and 400 N treatment, respectively. Vector diagnosis of final biomass and N status indicated that the dose of 100 and 400 mg N seedling-1 was characterized to be "deficient" and "optimum" dose of exponential N loading for Blackwood seedlings. These conclusions promise to figure out a precise fertilization regime for Blackwood seedlings and the demonstration of dynamic seedling performance could be used for other tree species.
