The purpose of this study is to assess the attributes college recruiters’value when determining their campus recruiting activities.The concept of servicescape,SERVQUAL,and SERVPERF were used as a theoretical framewor...The purpose of this study is to assess the attributes college recruiters’value when determining their campus recruiting activities.The concept of servicescape,SERVQUAL,and SERVPERF were used as a theoretical framework.Importance-performance analysis was utilised to evaluate nine attributes:employer development professional,career fair,tabling,classroom visit,information session,faculty meeting,student group meeting,on campus interviewing,and sponsorship.Data collection occurred at a university in the south eastern United States which hosts career fairs with more than 180 companies.Corporate recruiters were asked to complete a survey with questions regarding the attributed importance and performance of their recruiting experience with the university.This study fills a gap in the research regarding corporate recruiter’s evaluative criteria and decision-making of campus visits,as well as provides practical implications for university career services.展开更多
文摘The purpose of this study is to assess the attributes college recruiters’value when determining their campus recruiting activities.The concept of servicescape,SERVQUAL,and SERVPERF were used as a theoretical framework.Importance-performance analysis was utilised to evaluate nine attributes:employer development professional,career fair,tabling,classroom visit,information session,faculty meeting,student group meeting,on campus interviewing,and sponsorship.Data collection occurred at a university in the south eastern United States which hosts career fairs with more than 180 companies.Corporate recruiters were asked to complete a survey with questions regarding the attributed importance and performance of their recruiting experience with the university.This study fills a gap in the research regarding corporate recruiter’s evaluative criteria and decision-making of campus visits,as well as provides practical implications for university career services.
