随着消费者健康意识的增强和乳制品市场的多元化发展,有机乳制品和绿色乳制品逐渐成为市场的新宠。文章旨在探讨消费者对这两种不同标志乳制品的偏好程度及其影响因素。通过对重庆地区消费者的问卷调查和数据分析,文章揭示了消费者对有...随着消费者健康意识的增强和乳制品市场的多元化发展,有机乳制品和绿色乳制品逐渐成为市场的新宠。文章旨在探讨消费者对这两种不同标志乳制品的偏好程度及其影响因素。通过对重庆地区消费者的问卷调查和数据分析,文章揭示了消费者对有机乳制品和绿色乳制品的认知、购买倾向及影响因素,并为企业提供了针对性的发展对策。研究发现,消费者对于有机乳制品和绿色乳制品的偏好受个人特征、产品认知及经济因素等多重影响,这为乳制品企业优化产品结构和市场策略提供了重要参考。With the enhancement of consumers’ health awareness and the diversified development of dairy products market, organic dairy products and green dairy products have gradually become the new favorites of the market. The purpose of this paper is to explore the degree of consumers’ preference for these two different dairy products and the influencing factors. Through a questionnaire survey and data analysis of consumers in Chongqing, this paper reveals consumers’ cognition, purchasing tendencies, and influencing factors of organic dairy products and green dairy products and provides targeted development countermeasures for enterprises. It was found that consumers’ preference for organic dairy products and green dairy products is influenced by personal characteristics, product cognition, and economic factors, which provides an important reference for dairy enterprises to optimize product structure and market strategy.展开更多
为了满足乳制品中食源性致病菌精确、高效和高通量检测需求,文章以典型食源性致病菌大肠埃希氏菌O157、金黄色葡萄球菌、单核细胞增生李斯特氏菌和沙门氏菌作为目的菌,建立1种灵敏稳定的多重芯片式数字PCR(Multiplex digital chip PCR)...为了满足乳制品中食源性致病菌精确、高效和高通量检测需求,文章以典型食源性致病菌大肠埃希氏菌O157、金黄色葡萄球菌、单核细胞增生李斯特氏菌和沙门氏菌作为目的菌,建立1种灵敏稳定的多重芯片式数字PCR(Multiplex digital chip PCR)反应体系。针对4种致病菌的靶向基因,设计特异性引物,优化多重反应引物组合和反应条件,并验证其特异性和灵敏度。结果表明,该四重反应体系具有良好的特异性且未出现交叉反应。体系对4种菌株最低检出限分别达0.38、1.03、0.69 copies/μL和0.24 copies/μL,与单重反应体系检测灵敏度相当,未发生混合引物抑制反应。方法对模拟阳性样品、生乳和市售乳制品检测结果证明了其在乳原料及乳制品质量安全控制中的应用前景,文章构建的四重反应体系可为乳制品的检测与监管提供技术支持。展开更多
随着环保水平的提升,绿色产品选择意愿的产生机理已成为学术研究的热点。目前,专家学者们已经从商品本身入手,研究了绿色商品选择意愿的影响原因与影响途径。但是鲜有学者从绿色标志角度出发。因此文章将以绿色标志为主题,探讨绿色标志...随着环保水平的提升,绿色产品选择意愿的产生机理已成为学术研究的热点。目前,专家学者们已经从商品本身入手,研究了绿色商品选择意愿的影响原因与影响途径。但是鲜有学者从绿色标志角度出发。因此文章将以绿色标志为主题,探讨绿色标志对乳制品购买意愿的影响机制,采用问卷调查的方法,并运用方差模型对数据进行处理和分析。研究发现:文化程度高的人与收入水平高的人更乐于购买具有绿色标签的乳制品。With the improvement of green consumption levels, the formation mechanism of green product purchase intention has become a hot topic in academic research. At present, scholars have explored the influencing factors and pathways of green product purchase intention from the perspective of the product itself. However, few scholars have approached it from the perspective of green logos. Therefore, this article will take the green logo as the theme and explore the impact mechanism of green logos on dairy product purchase intention. It will use a questionnaire survey and employ a variance model to process and analyze the data. Research has found that people with higher levels of education and income are more willing to purchase dairy products with green labels.展开更多
文摘随着消费者健康意识的增强和乳制品市场的多元化发展,有机乳制品和绿色乳制品逐渐成为市场的新宠。文章旨在探讨消费者对这两种不同标志乳制品的偏好程度及其影响因素。通过对重庆地区消费者的问卷调查和数据分析,文章揭示了消费者对有机乳制品和绿色乳制品的认知、购买倾向及影响因素,并为企业提供了针对性的发展对策。研究发现,消费者对于有机乳制品和绿色乳制品的偏好受个人特征、产品认知及经济因素等多重影响,这为乳制品企业优化产品结构和市场策略提供了重要参考。With the enhancement of consumers’ health awareness and the diversified development of dairy products market, organic dairy products and green dairy products have gradually become the new favorites of the market. The purpose of this paper is to explore the degree of consumers’ preference for these two different dairy products and the influencing factors. Through a questionnaire survey and data analysis of consumers in Chongqing, this paper reveals consumers’ cognition, purchasing tendencies, and influencing factors of organic dairy products and green dairy products and provides targeted development countermeasures for enterprises. It was found that consumers’ preference for organic dairy products and green dairy products is influenced by personal characteristics, product cognition, and economic factors, which provides an important reference for dairy enterprises to optimize product structure and market strategy.
文摘随着环保水平的提升,绿色产品选择意愿的产生机理已成为学术研究的热点。目前,专家学者们已经从商品本身入手,研究了绿色商品选择意愿的影响原因与影响途径。但是鲜有学者从绿色标志角度出发。因此文章将以绿色标志为主题,探讨绿色标志对乳制品购买意愿的影响机制,采用问卷调查的方法,并运用方差模型对数据进行处理和分析。研究发现:文化程度高的人与收入水平高的人更乐于购买具有绿色标签的乳制品。With the improvement of green consumption levels, the formation mechanism of green product purchase intention has become a hot topic in academic research. At present, scholars have explored the influencing factors and pathways of green product purchase intention from the perspective of the product itself. However, few scholars have approached it from the perspective of green logos. Therefore, this article will take the green logo as the theme and explore the impact mechanism of green logos on dairy product purchase intention. It will use a questionnaire survey and employ a variance model to process and analyze the data. Research has found that people with higher levels of education and income are more willing to purchase dairy products with green labels.
