Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterpr...Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.展开更多
Aimed at the current actuality of farm products in China, the key point is the innovation of marketing if we want to share farm products market. This article discusses on four aspects： The innovation of both tactics ...Aimed at the current actuality of farm products in China, the key point is the innovation of marketing if we want to share farm products market. This article discusses on four aspects： The innovation of both tactics and strategies of the farm products marketing; using the new marketing means, selling the products on Internet; improving the standard of the products, opening out the green products; the new sale mode. This article will give the active effect for the China＇s farm products market ing.展开更多
In the modem media industry, in addition to the traditional business model of proprietary products selling, there are a number of new business models that involve free distribution of whole products, or some parts of ...In the modem media industry, in addition to the traditional business model of proprietary products selling, there are a number of new business models that involve free distribution of whole products, or some parts of the products. The advantage of the open business model is in the value creation by a large community of developers, whereas the proprietary business model means a simpler form of value capture. However, open and closed business models can not exist in pure form： the proprietary model does not give enough space for innovation, while the open model gives insufficient opportunities for generating profit. An investigation of the problem of optimal business model choice at the monopolistic market indicates that the fully closed business model is less efficient than the model with the closed core and open extensions; it is profitable for any firm to open all of those ideas and technologies that can not be used without the base module; the completely open business model is optimal if and only if a substantial part of the consumer value is determined by additional services or innovative activity of the users.展开更多
Research topic of this paper includes importance of theoretical knowledge on performance of firms＇ professionals. Research question is how theory affects the performance. Answer might become thorough competence of pr...Research topic of this paper includes importance of theoretical knowledge on performance of firms＇ professionals. Research question is how theory affects the performance. Answer might become thorough competence of professionals and task performance. With this sense, two case studis are obtained from Drucker＇s works （2009; 2015）. Therefore, research method covers case study approaches. Furthermore, firms produce national GDP in an economy. There are several functions in firm management, and managers operate those functions. They are logistics, supply, stock, finance, accounting, marketing, production, etc. All have managers such as accounting manager, finance manager, marketing manager, etc. Performance of managers is crucial to fLrm performance. Because performance of managers might become one determinator of firm performance. Therefore, HRM may have an impact on GDP through managers. Because productions and sales of firms affect GDPs on an economy. Moreover, professionals or managers must have theoretical knowledge in their field. Because theoretical knowledge increases their performance at work. In conclusion, study reveals that managers may have impact on firm performance; and theory may increase task performance of employees.展开更多
Agricultural sector is one of the economic sectors that always had a considerable impact on the country＇s export. The garden between products and facilities due to capacity and the relative advantage in the productio...Agricultural sector is one of the economic sectors that always had a considerable impact on the country＇s export. The garden between products and facilities due to capacity and the relative advantage in the production always plays an important role in the non-oil export. The aim of these studies of economic issues, is to analyze the major marketing dried fruit （pistachio, almond rock, walnuts, and walnut） in Fars province. In this study, information and statistics needed were collected through interviews with experts and Agriculture Organization of Fats province. For this purpose the method used in this study is commonly used in economic texts and retail margins and wholesale agents and share marketing costs with the market ratio. The results of this study indicate that factor market costs for pistachio, almonds, walnuts and Mghzgrdv are 30.340, 21.167, 16.794 and 17.061.展开更多
文摘Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.
文摘Aimed at the current actuality of farm products in China, the key point is the innovation of marketing if we want to share farm products market. This article discusses on four aspects： The innovation of both tactics and strategies of the farm products marketing; using the new marketing means, selling the products on Internet; improving the standard of the products, opening out the green products; the new sale mode. This article will give the active effect for the China＇s farm products market ing.
文摘In the modem media industry, in addition to the traditional business model of proprietary products selling, there are a number of new business models that involve free distribution of whole products, or some parts of the products. The advantage of the open business model is in the value creation by a large community of developers, whereas the proprietary business model means a simpler form of value capture. However, open and closed business models can not exist in pure form： the proprietary model does not give enough space for innovation, while the open model gives insufficient opportunities for generating profit. An investigation of the problem of optimal business model choice at the monopolistic market indicates that the fully closed business model is less efficient than the model with the closed core and open extensions; it is profitable for any firm to open all of those ideas and technologies that can not be used without the base module; the completely open business model is optimal if and only if a substantial part of the consumer value is determined by additional services or innovative activity of the users.
文摘Research topic of this paper includes importance of theoretical knowledge on performance of firms＇ professionals. Research question is how theory affects the performance. Answer might become thorough competence of professionals and task performance. With this sense, two case studis are obtained from Drucker＇s works （2009; 2015）. Therefore, research method covers case study approaches. Furthermore, firms produce national GDP in an economy. There are several functions in firm management, and managers operate those functions. They are logistics, supply, stock, finance, accounting, marketing, production, etc. All have managers such as accounting manager, finance manager, marketing manager, etc. Performance of managers is crucial to fLrm performance. Because performance of managers might become one determinator of firm performance. Therefore, HRM may have an impact on GDP through managers. Because productions and sales of firms affect GDPs on an economy. Moreover, professionals or managers must have theoretical knowledge in their field. Because theoretical knowledge increases their performance at work. In conclusion, study reveals that managers may have impact on firm performance; and theory may increase task performance of employees.
文摘Agricultural sector is one of the economic sectors that always had a considerable impact on the country＇s export. The garden between products and facilities due to capacity and the relative advantage in the production always plays an important role in the non-oil export. The aim of these studies of economic issues, is to analyze the major marketing dried fruit （pistachio, almond rock, walnuts, and walnut） in Fars province. In this study, information and statistics needed were collected through interviews with experts and Agriculture Organization of Fats province. For this purpose the method used in this study is commonly used in economic texts and retail margins and wholesale agents and share marketing costs with the market ratio. The results of this study indicate that factor market costs for pistachio, almonds, walnuts and Mghzgrdv are 30.340, 21.167, 16.794 and 17.061.
