本文聚焦于乡村振兴战略下湘潭市生态农产品品牌价值提升策略,剖析了当前品牌价值提升面临的问题,围绕信任机制、经济机制、认知和情感机制、差异化机制提出了一系列策略,旨在增强品牌价值和市场竞争力。同时,构建了包括产权保护、政策...本文聚焦于乡村振兴战略下湘潭市生态农产品品牌价值提升策略,剖析了当前品牌价值提升面临的问题,围绕信任机制、经济机制、认知和情感机制、差异化机制提出了一系列策略,旨在增强品牌价值和市场竞争力。同时,构建了包括产权保护、政策激励在内的综合保障体系,以推动湘潭市生态农产品品牌价值实现显著提升。本研究不仅为湘潭市生态农产品品牌价值的提升提供了坚实的理论指导和实践路径,也为其他地区的乡村振兴战略实施及农产品品牌建设提供了借鉴与参考。This paper focuses on the brand value promotion strategy of ecological agricultural products in Xiangtan City under the rural revitalization strategy, analyzes the problems of the current brand value promotion, and puts forward a series of strategies around the trust mechanism, economic mechanism, cognitive and emotional mechanism, differentiation mechanism, aiming to enhance the brand value and market competitiveness. At the same time, a comprehensive guarantee system including property rights protection and policy incentives is established to promote the brand value of ecological agricultural products to achieve significant improvement. This study not only provides a solid theoretical guidance and practical way to improve the brand value of ecological agricultural products in Xiangtan City, but also provides a reference for the implementation of rural revitalization strategy and agricultural product brand building in other areas.展开更多
文摘本文聚焦于乡村振兴战略下湘潭市生态农产品品牌价值提升策略,剖析了当前品牌价值提升面临的问题,围绕信任机制、经济机制、认知和情感机制、差异化机制提出了一系列策略,旨在增强品牌价值和市场竞争力。同时,构建了包括产权保护、政策激励在内的综合保障体系,以推动湘潭市生态农产品品牌价值实现显著提升。本研究不仅为湘潭市生态农产品品牌价值的提升提供了坚实的理论指导和实践路径,也为其他地区的乡村振兴战略实施及农产品品牌建设提供了借鉴与参考。This paper focuses on the brand value promotion strategy of ecological agricultural products in Xiangtan City under the rural revitalization strategy, analyzes the problems of the current brand value promotion, and puts forward a series of strategies around the trust mechanism, economic mechanism, cognitive and emotional mechanism, differentiation mechanism, aiming to enhance the brand value and market competitiveness. At the same time, a comprehensive guarantee system including property rights protection and policy incentives is established to promote the brand value of ecological agricultural products to achieve significant improvement. This study not only provides a solid theoretical guidance and practical way to improve the brand value of ecological agricultural products in Xiangtan City, but also provides a reference for the implementation of rural revitalization strategy and agricultural product brand building in other areas.
