Global changes took place at a neck-breaking speed in lots of fields along with the Web 2.0 era, which can be stated as the new Internet trend. Web pages which once were a statical structure that can be said to become...Global changes took place at a neck-breaking speed in lots of fields along with the Web 2.0 era, which can be stated as the new Internet trend. Web pages which once were a statical structure that can be said to become dynamic pages created by users, and in this regard they can be said to have been democratized by evolving. Social media, which were structured alongside with this era, by providing a large data flow for businesses, present new and improvable opportunities in the field of creating effective strategies. There are lots of blogs in today＇s Internet environment which includes customer ideas regarding the products/services that they possess. This environment, which in a way globalizes the customer ideas, is a new medium suitable for examination in terms of its increasing the business-customer interaction and due to its transporter nature; it provides the text data that may be analyzed in the field of Customer Relationship Management to businesses. Thus, businesses should follow blog environments to see how the product/service they provide is greeted in terms of the customer focus and it should be seen as an important job on which they can conduct effective analyses. For this purpose, a model proposal that will assign the ideas to the Turkish blogs was given in the study. Opinion mining methods were used in the model, and so to perceive a general look-on about products/services, a methodology was devised, which will assign the text based opinion data on the Turkish blogs to the poles. Success of the pole assignment of the model is evaluated with the precision measure.展开更多
文摘Global changes took place at a neck-breaking speed in lots of fields along with the Web 2.0 era, which can be stated as the new Internet trend. Web pages which once were a statical structure that can be said to become dynamic pages created by users, and in this regard they can be said to have been democratized by evolving. Social media, which were structured alongside with this era, by providing a large data flow for businesses, present new and improvable opportunities in the field of creating effective strategies. There are lots of blogs in today＇s Internet environment which includes customer ideas regarding the products/services that they possess. This environment, which in a way globalizes the customer ideas, is a new medium suitable for examination in terms of its increasing the business-customer interaction and due to its transporter nature; it provides the text data that may be analyzed in the field of Customer Relationship Management to businesses. Thus, businesses should follow blog environments to see how the product/service they provide is greeted in terms of the customer focus and it should be seen as an important job on which they can conduct effective analyses. For this purpose, a model proposal that will assign the ideas to the Turkish blogs was given in the study. Opinion mining methods were used in the model, and so to perceive a general look-on about products/services, a methodology was devised, which will assign the text based opinion data on the Turkish blogs to the poles. Success of the pole assignment of the model is evaluated with the precision measure.
