The current study represents an attempt at exploring product attribute, service attribute evaluation, and buyer regret influence overall satisfaction in the buyer decision context. The data used in the project were co...The current study represents an attempt at exploring product attribute, service attribute evaluation, and buyer regret influence overall satisfaction in the buyer decision context. The data used in the project were collected as part of a large study of buyer regret. The sampling frame consisted of automobile purchases in Taiwan We have collected yield 600 questionnaires, by screening out 44 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 556 questionnaires were utilized in this study. The results reinforce the finding form early research that the concept of buyer regret plays an important role for automobile purchases in the buyer decision. Results show that higher evaluations of service and product attributes lead to less buyer regret, and lower buyer regret will likely to increase overall satisfaction. Specifically, the finding indicates that buyer regret mediates the effects of the attributes on overall satisfactions. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.展开更多
The study is conducted to examine the differences of gender perception among educators who are teaching in local higher learning institutions in Malaysia, in viewing their roles as the ＇~teacher＂. Several higher lea...The study is conducted to examine the differences of gender perception among educators who are teaching in local higher learning institutions in Malaysia, in viewing their roles as the ＇~teacher＂. Several higher learning institutions were randomly targeted. Several researchers were involved in the data collection by means of using questionnaires in the survey over a period of several weeks. The questionnaires were used to fred out about their academic and professional backgrounds, requiring them to list their roles pertinent to their experiences in teaching, ranked them and provided the rationale behind the choices made. Twenty-five samples were collected to scrutinize the data by categorizing the information according to gender and teaching experiences and recording the frequencies of answers. From the study, it is found that regardless of gender and teaching experiences, most participants would consider themselves as ＂Provider of knowledge＂, followed by ＂N^r＂, especially those who are relatively new in teaching. There is also an indication that teacher＇s experiences and gender might affect their perception in mirroring themselves. A larger scale of study is needed in validating the findings of this study for it to be empirical, thus promoting in-depth investigations in viewing whether gender and cultural background may be vital factors that has profound effects towards their professionalism. It is hoped that future studies will shed some light to this rather controversial claims.展开更多
Social media are popular among youth for sharing information. This study tries to explore the popularity of the social media sites, the level of use of the social media sites, the types of information-sharing activiti...Social media are popular among youth for sharing information. This study tries to explore the popularity of the social media sites, the level of use of the social media sites, the types of information-sharing activities involved on the social media sites, to compare youth of various background in relation to information-sharing activities, and to analyze the relationship between the level of social media use and the information-sharing activities among youth. This study employs a quantitative research design, using survey method with questionnaire as the research instrument used for data collection. In this study, youth aged between 17-40 years old nationwide were surveyed. The study was developed based on the user and gratification theory （Blumler ＆ Katz, 1974）. Findings showed that youth always （five to seven days per week） use social media to share information including personal information. Results also showed that youth used the social media more for sharing negatively-oriented information compared to the positively-oriented information. Although there were more items on the positively-oriented information-sharing activities but more youth spent their time on the negatively-oriented information-sharing activities. The results are supported by a strong relationship between frequency of use and the negatively-oriented information-sharing activities.展开更多
A great deal of research has been conducted on public language usage in Cameroon （Echu, 2003a, 2003b; Chumbow, 1996; Wolf, 2001） but very little has been done on advertising. Focus has been on administration, educat...A great deal of research has been conducted on public language usage in Cameroon （Echu, 2003a, 2003b; Chumbow, 1996; Wolf, 2001） but very little has been done on advertising. Focus has been on administration, education, and politics. Unlike in South Africa where the 11 official languages are accorded equal status and used in major sectors of the economy, in Cameroon, English and French dominate the landscape. Consequently, there is discontent among the speakers of the marginalized languages, who argue that the exclusive use of English and French accords these European languages unfair advantage. Leaving out their tongues denies them access to information and participation in economic development. This qualitative study examines the current state of advertising in Cameroon and South Africa using a questionnaire, interviews, and observations for data collection. The findings suggest that in order to improve relations between speakers of the indigenous languages in Cameroon, especially those who speak neither English nor French, and speakers of the official languages, advertising should include the use of the major indigenous languages, and perhaps Cameroon Pidgin English too. To affect equity, the hegemonic Cameroonian advertising should take a leaf from the dynamic multilingual practices of South African advertising.展开更多
文摘The current study represents an attempt at exploring product attribute, service attribute evaluation, and buyer regret influence overall satisfaction in the buyer decision context. The data used in the project were collected as part of a large study of buyer regret. The sampling frame consisted of automobile purchases in Taiwan We have collected yield 600 questionnaires, by screening out 44 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 556 questionnaires were utilized in this study. The results reinforce the finding form early research that the concept of buyer regret plays an important role for automobile purchases in the buyer decision. Results show that higher evaluations of service and product attributes lead to less buyer regret, and lower buyer regret will likely to increase overall satisfaction. Specifically, the finding indicates that buyer regret mediates the effects of the attributes on overall satisfactions. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.
文摘The study is conducted to examine the differences of gender perception among educators who are teaching in local higher learning institutions in Malaysia, in viewing their roles as the ＇~teacher＂. Several higher learning institutions were randomly targeted. Several researchers were involved in the data collection by means of using questionnaires in the survey over a period of several weeks. The questionnaires were used to fred out about their academic and professional backgrounds, requiring them to list their roles pertinent to their experiences in teaching, ranked them and provided the rationale behind the choices made. Twenty-five samples were collected to scrutinize the data by categorizing the information according to gender and teaching experiences and recording the frequencies of answers. From the study, it is found that regardless of gender and teaching experiences, most participants would consider themselves as ＂Provider of knowledge＂, followed by ＂N^r＂, especially those who are relatively new in teaching. There is also an indication that teacher＇s experiences and gender might affect their perception in mirroring themselves. A larger scale of study is needed in validating the findings of this study for it to be empirical, thus promoting in-depth investigations in viewing whether gender and cultural background may be vital factors that has profound effects towards their professionalism. It is hoped that future studies will shed some light to this rather controversial claims.
文摘Social media are popular among youth for sharing information. This study tries to explore the popularity of the social media sites, the level of use of the social media sites, the types of information-sharing activities involved on the social media sites, to compare youth of various background in relation to information-sharing activities, and to analyze the relationship between the level of social media use and the information-sharing activities among youth. This study employs a quantitative research design, using survey method with questionnaire as the research instrument used for data collection. In this study, youth aged between 17-40 years old nationwide were surveyed. The study was developed based on the user and gratification theory （Blumler ＆ Katz, 1974）. Findings showed that youth always （five to seven days per week） use social media to share information including personal information. Results also showed that youth used the social media more for sharing negatively-oriented information compared to the positively-oriented information. Although there were more items on the positively-oriented information-sharing activities but more youth spent their time on the negatively-oriented information-sharing activities. The results are supported by a strong relationship between frequency of use and the negatively-oriented information-sharing activities.
文摘A great deal of research has been conducted on public language usage in Cameroon （Echu, 2003a, 2003b; Chumbow, 1996; Wolf, 2001） but very little has been done on advertising. Focus has been on administration, education, and politics. Unlike in South Africa where the 11 official languages are accorded equal status and used in major sectors of the economy, in Cameroon, English and French dominate the landscape. Consequently, there is discontent among the speakers of the marginalized languages, who argue that the exclusive use of English and French accords these European languages unfair advantage. Leaving out their tongues denies them access to information and participation in economic development. This qualitative study examines the current state of advertising in Cameroon and South Africa using a questionnaire, interviews, and observations for data collection. The findings suggest that in order to improve relations between speakers of the indigenous languages in Cameroon, especially those who speak neither English nor French, and speakers of the official languages, advertising should include the use of the major indigenous languages, and perhaps Cameroon Pidgin English too. To affect equity, the hegemonic Cameroonian advertising should take a leaf from the dynamic multilingual practices of South African advertising.
