The rapid development of communication technology, have changed the landscape of information searching especially among youth. Youth are increasingly inclined to seek information using the new media such as mobile new...The rapid development of communication technology, have changed the landscape of information searching especially among youth. Youth are increasingly inclined to seek information using the new media such as mobile news. Nevertheless, the massive information flows have caused difficulties in finding quality, relevance and credibility of information. Hence, this study was undertaken to identify the problems encountered by the youth when searching for information through mobile news; to recognize the motivational factors in searching information through mobile news; and to find out the acceptance factor in searching information through mobile news. The underlying theory in this research is using Diffusion of Innovation Theory （DOI）. Employing a quantitative approach, a total of 400 respondents from higher learning institutes were selected to be the respondents of this study. The data were analyzed using Statistical Package for Social Science （SPSS） version 21.0. Results of the study show that the problems faced when seeking information through mobile news is information disorder. Further, motivational factors that encourage information seeking through mobile news by youth are related to advantage and observability. At the same time, seeking information through mobile news is accepted by the youth due to their perceived ease of use. In conclusion, it is hoped that the mobile news could be one of the leading learning medium among the youth in the future.展开更多
文摘The rapid development of communication technology, have changed the landscape of information searching especially among youth. Youth are increasingly inclined to seek information using the new media such as mobile news. Nevertheless, the massive information flows have caused difficulties in finding quality, relevance and credibility of information. Hence, this study was undertaken to identify the problems encountered by the youth when searching for information through mobile news; to recognize the motivational factors in searching information through mobile news; and to find out the acceptance factor in searching information through mobile news. The underlying theory in this research is using Diffusion of Innovation Theory （DOI）. Employing a quantitative approach, a total of 400 respondents from higher learning institutes were selected to be the respondents of this study. The data were analyzed using Statistical Package for Social Science （SPSS） version 21.0. Results of the study show that the problems faced when seeking information through mobile news is information disorder. Further, motivational factors that encourage information seeking through mobile news by youth are related to advantage and observability. At the same time, seeking information through mobile news is accepted by the youth due to their perceived ease of use. In conclusion, it is hoped that the mobile news could be one of the leading learning medium among the youth in the future.
