This article describes the basic steps to carry out competitor analysis,discusses the criteria of identifying and determining competitors and analyzes the specific problems in competitor analysis.
Taking Future Cola’s entering the Chinese beverage market as an example,the paper discusses the ways to identify competitive rivals and to collect and collate information about competitive rivals.It expounds in parti...Taking Future Cola’s entering the Chinese beverage market as an example,the paper discusses the ways to identify competitive rivals and to collect and collate information about competitive rivals.It expounds in particular how to grasp the competitive rival’s strategic orientation and intensity based on a qualitative and quantitative analysis of the information about them.展开更多
文摘This article describes the basic steps to carry out competitor analysis,discusses the criteria of identifying and determining competitors and analyzes the specific problems in competitor analysis.
文摘Taking Future Cola’s entering the Chinese beverage market as an example,the paper discusses the ways to identify competitive rivals and to collect and collate information about competitive rivals.It expounds in particular how to grasp the competitive rival’s strategic orientation and intensity based on a qualitative and quantitative analysis of the information about them.
