Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English i...Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.展开更多
文摘Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.
