一、引言语言学研究理论表明:句子是能够表达完整意思、构成话语或篇章的可以独立运用的基本语言单位.从这个意义上讲,英文写作的关键就在于句子的写作.因为一篇文章是由若干段落组成,而段落又是由句子编织起来的.没有正确的、合乎英语...一、引言语言学研究理论表明:句子是能够表达完整意思、构成话语或篇章的可以独立运用的基本语言单位.从这个意义上讲,英文写作的关键就在于句子的写作.因为一篇文章是由若干段落组成,而段落又是由句子编织起来的.没有正确的、合乎英语习惯的句子作保证.就组织不起一个象样的段落,更谈不上写一篇优美的文章.因此,如何写好句子,以达到准确无误地传递思想的目的,对文章的写作者来说至关重要.二、写好句子的基本要素1.简洁性(Conciseness)莎士比亚有句名言:“言以简洁为贵”(Brevity is theSoul of wit).所谓简洁,就是语言凝练概括,高度浓缩,简明扼要.用较少的语言表达尽可能丰富的内容,无冗长之弊,无拖沓之嫌,做到文约而事丰,言简而意赅,它充分体现了英语语言自身发展的要求.展开更多
Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal （addressed to the inhabitants of the unit） or external （aimed at people ...Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal （addressed to the inhabitants of the unit） or external （aimed at people who are not residents of the unit）. The subject of the presented studies will be culture promotion of the region. One of the areas of promotion, little appreciated in Poland so far, is culture and culture heritage which are of greater and greater importance for the regional development. Culture heritage can be a resource to strengthen the region and improve the conditions for economic growth. Culture goods constitute an important factor in the development of socio-economic region. They increase tourist attractiveness contributing to the development of tourism and agro-tourism in the area. The rich history, multi-layered and diverse culture heritage, both tangible and intangible, can be one of the main assets of raising the competitiveness of the given region in the country and the European Union （EU）. It should be assumed that in a market economy town or municipality operate in a manner similar to enterprise, they produce products and services offered to the internal market （municipality） as well as to external one （surrounding of the municipality）. Competitive conditions require the use of all tools to increase the effectiveness of the operation, including marketing tools. Being a marketing issue a product, which is offered by a city/town, can be considered in two aspects： first as a mega-product （i.e., a city/town as a whole）, second as a distribution of a mega-product for individual municipal sub-products. Presented concept of a product offered by a city in its two distinctions can be also applied to a municipality. Market-based approach in relation to territorial units is usually called ＂territorial marketing＂. Alternatively, they can be also called ＂spatial marketing＂ and ＂area marketing＂. Depending on the type of territorial units and the scope of marketing activities various concepts are used （e.g., urban marketing and municipal marketing）. Currently in Poland these concepts are generally related to basic units of the administrative division of the country namely to urban and rural municipalities. Therefore, for this type of activities one can suggest the term ＂municipal marketing＂.展开更多
文摘一、引言语言学研究理论表明:句子是能够表达完整意思、构成话语或篇章的可以独立运用的基本语言单位.从这个意义上讲,英文写作的关键就在于句子的写作.因为一篇文章是由若干段落组成,而段落又是由句子编织起来的.没有正确的、合乎英语习惯的句子作保证.就组织不起一个象样的段落,更谈不上写一篇优美的文章.因此,如何写好句子,以达到准确无误地传递思想的目的,对文章的写作者来说至关重要.二、写好句子的基本要素1.简洁性(Conciseness)莎士比亚有句名言:“言以简洁为贵”(Brevity is theSoul of wit).所谓简洁,就是语言凝练概括,高度浓缩,简明扼要.用较少的语言表达尽可能丰富的内容,无冗长之弊,无拖沓之嫌,做到文约而事丰,言简而意赅,它充分体现了英语语言自身发展的要求.
文摘Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal （addressed to the inhabitants of the unit） or external （aimed at people who are not residents of the unit）. The subject of the presented studies will be culture promotion of the region. One of the areas of promotion, little appreciated in Poland so far, is culture and culture heritage which are of greater and greater importance for the regional development. Culture heritage can be a resource to strengthen the region and improve the conditions for economic growth. Culture goods constitute an important factor in the development of socio-economic region. They increase tourist attractiveness contributing to the development of tourism and agro-tourism in the area. The rich history, multi-layered and diverse culture heritage, both tangible and intangible, can be one of the main assets of raising the competitiveness of the given region in the country and the European Union （EU）. It should be assumed that in a market economy town or municipality operate in a manner similar to enterprise, they produce products and services offered to the internal market （municipality） as well as to external one （surrounding of the municipality）. Competitive conditions require the use of all tools to increase the effectiveness of the operation, including marketing tools. Being a marketing issue a product, which is offered by a city/town, can be considered in two aspects： first as a mega-product （i.e., a city/town as a whole）, second as a distribution of a mega-product for individual municipal sub-products. Presented concept of a product offered by a city in its two distinctions can be also applied to a municipality. Market-based approach in relation to territorial units is usually called ＂territorial marketing＂. Alternatively, they can be also called ＂spatial marketing＂ and ＂area marketing＂. Depending on the type of territorial units and the scope of marketing activities various concepts are used （e.g., urban marketing and municipal marketing）. Currently in Poland these concepts are generally related to basic units of the administrative division of the country namely to urban and rural municipalities. Therefore, for this type of activities one can suggest the term ＂municipal marketing＂.
