BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural ...BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.展开更多
Tourism English reading is the course with the largest amount of information that students know and understand professional knowledge background of tourism, development history of tourism industry and classification a...Tourism English reading is the course with the largest amount of information that students know and understand professional knowledge background of tourism, development history of tourism industry and classification and development status of tourism industry; which is also a course that students learn with relative difficulty. In tourism English reading teaching, introducing the cross-cultural communication knowledge and enhancing cross-cultural communication ability will help students to overcome the obstacles in reading, so as to make this course play its role.展开更多
Teachers often feel unsure about English language teaching in intercultural dimension because they think the courses they took before are language knowledge oriented. Even though they hear about language-culture teach...Teachers often feel unsure about English language teaching in intercultural dimension because they think the courses they took before are language knowledge oriented. Even though they hear about language-culture teaching theory and practice in the classroom, they are lack of confidence in trying to introduce a cultural dimension. The purpose of the article is to discuss how to integrate the theory of English teaching in intercultural dimension with its practical application in the classroom and to what extent the in-service teacher training course designed for middle school English teachers in Xinjiang can contribute to promoting their acquisition of intercultural communicative competence. The innovation requires changes in teachers' self-concept, in their professional qualifications, in their attitudes and skills towards English learning and teaching. Some activities for the course are presented and some ideas may serve suggesting approaches to teacher training.展开更多
文摘BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.
文摘Tourism English reading is the course with the largest amount of information that students know and understand professional knowledge background of tourism, development history of tourism industry and classification and development status of tourism industry; which is also a course that students learn with relative difficulty. In tourism English reading teaching, introducing the cross-cultural communication knowledge and enhancing cross-cultural communication ability will help students to overcome the obstacles in reading, so as to make this course play its role.
文摘Teachers often feel unsure about English language teaching in intercultural dimension because they think the courses they took before are language knowledge oriented. Even though they hear about language-culture teaching theory and practice in the classroom, they are lack of confidence in trying to introduce a cultural dimension. The purpose of the article is to discuss how to integrate the theory of English teaching in intercultural dimension with its practical application in the classroom and to what extent the in-service teacher training course designed for middle school English teachers in Xinjiang can contribute to promoting their acquisition of intercultural communicative competence. The innovation requires changes in teachers' self-concept, in their professional qualifications, in their attitudes and skills towards English learning and teaching. Some activities for the course are presented and some ideas may serve suggesting approaches to teacher training.
