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不“明”则已,一“名”惊人——论“酒道”之“酒语” 被引量:1
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作者 王金月 张海英 +2 位作者 孟宝 郭五林 骆凤文 《中国酿造》 CAS 2013年第1期172-176,共5页
此文是笔者的"酒道"论系列之六。以媒体上比较常见的中国白酒的广告语("酒语")为例,阐释了"酒语"对中国白酒营销之道的影响。白酒的"酒语"是对自身产品的市场定位和对目标消费的刺激拉动。如... 此文是笔者的"酒道"论系列之六。以媒体上比较常见的中国白酒的广告语("酒语")为例,阐释了"酒语"对中国白酒营销之道的影响。白酒的"酒语"是对自身产品的市场定位和对目标消费的刺激拉动。如果说酒瓶是白酒的"硬"广告的话,那么"酒语"就是白酒的"软"广告,精湛的"酒语"是白酒活的灵魂。白酒的营销需要品牌,需要宣传,更需要那句价值连城、影响消费需求的"酒语"。 展开更多
关键词 广告 酒语 影响力 品牌力
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酒语中的强势模因和肇因与顺应
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作者 延宏 南娜娜 方燕 《教育教学论坛》 2014年第31期140-141,共2页
本文以白酒广告语(简称酒语)的强势模因为研究对象,基于模因论跟顺应论具体分析了酒语的强势模因对认知、情感、文化的顺应,使其不断得到复制、传播,并且吸引消费者。意在探讨酒语强势模因在商业广告中的作用,使其产生更好的商业和社会... 本文以白酒广告语(简称酒语)的强势模因为研究对象,基于模因论跟顺应论具体分析了酒语的强势模因对认知、情感、文化的顺应,使其不断得到复制、传播,并且吸引消费者。意在探讨酒语强势模因在商业广告中的作用,使其产生更好的商业和社会效应。 展开更多
关键词 酒语 强势模因 肇因发展 顺应
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酒语如水
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作者 楚楚 《可乐》 2009年第9期49-49,共1页
情怀总是诗,纵有千种风情,我仍不入你眼。心里挤满忧郁。忧郁如伞,遮住隐约的雨声,小小一片天地。有点滴的韵致让我独自前行。邀月同游,月隐。请风同欢,风日:去,去。夜树笑不语,折一枝瘦骨,轻吟:愁来饮酒两千石,寒灰重暖生... 情怀总是诗,纵有千种风情,我仍不入你眼。心里挤满忧郁。忧郁如伞,遮住隐约的雨声,小小一片天地。有点滴的韵致让我独自前行。邀月同游,月隐。请风同欢,风日:去,去。夜树笑不语,折一枝瘦骨,轻吟:愁来饮酒两千石,寒灰重暖生阳春。 展开更多
关键词 酒语如水》 散文 中国 当代文学
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Images of Modernity in Cosmopolitan Alexandria in Jacqueline Carol's Cocktails and Camels
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作者 Naglaa Abou-Agag 《Journal of Literature and Art Studies》 2012年第6期579-586,共8页
The paper proposes to examine aspects of modernity in Cosmopolitan Alexandria in the first half of the 20th century as they are manifested in Jacqueline Carol's Cocktails andCamels (1960 and reprinted in 2008). Wri... The paper proposes to examine aspects of modernity in Cosmopolitan Alexandria in the first half of the 20th century as they are manifested in Jacqueline Carol's Cocktails andCamels (1960 and reprinted in 2008). Written in English by a Lebanese Egyptian, born and raised in Alexandria, the novel investigates issues of cultural and linguistic identity, gender, the rise of national discourse, and the emergence of independent Egypt after the 1952 Revolution through the eyes of a young woman growing up in Cosmopolitan Alexandria as part of the elite but paying attention to all the political and social changes taking place in the city and the whole country 展开更多
关键词 Cosmopolitan Alexandria Jacqueline Carol modernity
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Clinical Study on Treatment of Alcoholic Hepatopathy with Qing Gan Jie Jiu Yin
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作者 崔闽鲁 刘煜 《Journal of Traditional Chinese Medicine》 SCIE CAS CSCD 2000年第1期17-20,共1页
Recently,the incidence of alcoholic hepatopathy isrising year by year along with the increase of alcoholics.This paper reports the application of Qing Gan Jie JiuYin(清肝解酒饮 a decoction for removing heat fromthe li... Recently,the incidence of alcoholic hepatopathy isrising year by year along with the increase of alcoholics.This paper reports the application of Qing Gan Jie JiuYin(清肝解酒饮 a decoction for removing heat fromthe liver and relieving alcoholism)as the basic formulain 42 cases of alcoholic hepatopathy.Another 15 caseswere patients treated by western drugs as the controls.The following are details of the report. 展开更多
关键词 ADULT Drugs Chinese Herbal Female Hepatitis Alcoholic Humans Male Middle Aged
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Past review,current progress,and challenges ahead on the cocktail party problem 被引量:3
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作者 Yan-min QIAN Chao WENG +2 位作者 Xuan-kai CHANG Shuai WANG Dong YU 《Frontiers of Information Technology & Electronic Engineering》 SCIE EI CSCD 2018年第1期40-63,共24页
The cocktail party problem,i.e.,tracing and recognizing the speech of a specific speaker when multiple speakers talk simultaneously,is one of the critical problems yet to be solved to enable the wide application of au... The cocktail party problem,i.e.,tracing and recognizing the speech of a specific speaker when multiple speakers talk simultaneously,is one of the critical problems yet to be solved to enable the wide application of automatic speech recognition(ASR) systems.In this overview paper,we review the techniques proposed in the last two decades in attacking this problem.We focus our discussions on the speech separation problem given its central role in the cocktail party environment,and describe the conventional single-channel techniques such as computational auditory scene analysis(CASA),non-negative matrix factorization(NMF) and generative models,the conventional multi-channel techniques such as beamforming and multi-channel blind source separation,and the newly developed deep learning-based techniques,such as deep clustering(DPCL),the deep attractor network(DANet),and permutation invariant training(PIT).We also present techniques developed to improve ASR accuracy and speaker identification in the cocktail party environment.We argue effectively exploiting information in the microphone array,the acoustic training set,and the language itself using a more powerful model.Better optimization ob jective and techniques will be the approach to solving the cocktail party problem. 展开更多
关键词 Cocktail party problem Computational auditory scene analysis Non-negative matrix factorization Permutation invariant training Multi-talker speech processing
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