This article presents a case study of the Siam Commercial Bank （SCB） by investigating why and how SCB implemented organizational restructuring during the uncertain economic environment, and gives an overview of the ...This article presents a case study of the Siam Commercial Bank （SCB） by investigating why and how SCB implemented organizational restructuring during the uncertain economic environment, and gives an overview of the Thai commercial bank industry. This article presents and discusses SCB＇s strategy implementation in its organization during 1997-2010. This case study is aimed to provide some guidelines for other companies in developing and in choosing strategies for their business sustainability in the global change, and in choosing the implementation of their organization structure for competitive markets.展开更多
文摘This article presents a case study of the Siam Commercial Bank （SCB） by investigating why and how SCB implemented organizational restructuring during the uncertain economic environment, and gives an overview of the Thai commercial bank industry. This article presents and discusses SCB＇s strategy implementation in its organization during 1997-2010. This case study is aimed to provide some guidelines for other companies in developing and in choosing strategies for their business sustainability in the global change, and in choosing the implementation of their organization structure for competitive markets.
