Rich historical and humanistic resources and local characteristic culture provides a wealth of material for creation of comic and animation.In recent years,animation industry of our country has achieved rapid developm...Rich historical and humanistic resources and local characteristic culture provides a wealth of material for creation of comic and animation.In recent years,animation industry of our country has achieved rapid development.However,the limitations of the traditional concept and the external environment make the development of derivative products of local characteristic culture comic and animation advertising video still exists many problems.It need to strengthen efforts of derivatives development of this field,clear animation market positioning,pay attention to intellectual property protection,make animation industry of our country in a state of benign development.展开更多
The purpose of the present research was to develop an innovative knowledge-based hyper-multimedia to promote a culture of using information and communication Technology （ICT） creatively for adolescents. Their learni...The purpose of the present research was to develop an innovative knowledge-based hyper-multimedia to promote a culture of using information and communication Technology （ICT） creatively for adolescents. Their learning processes and attitudes toward such innovation in their community were also examined. Thirty juveniles, 13-18 years of age in each Hangdong and Maerim districts, Chiang Mai province were employed in the study. Data collections were made through questionnaires, interview, test, group discussion and brainstorming. Analysis and evaluation were carried out with the applications of sufficient economy philosophy, constructivism theory and Torrance＇s future problem-solving instructional model. Results showed that the learning innovation of hyper-multimedia presented by the use of animation, video, scene and sound with related action script synchronization was considerably effective. With the application of sufficient economy philosophy, the result indicated that performance efficiency （El/E2） was 92.228/9.83 and the adolescents learning processes and attitudes were very good. These included purchasing of moderate ICT equipments, information screening for self-immunity and creative using of internet and ICT morally and ethically according to the computer laws. This independent learning system was properly designed for the juveniles with the right to retrieve the data or stop using at anytime. By using Torrance＇s approach and constructivism theory emphasizing on brainstorming techniques, it was noted that learning process was very well adopted by the adolescents with high satisfaction. They had good attitudes toward the extension of sufficient ICT cultural using in their community with emphasis on brotherly relationship. Related organizations should educate their parents to instruct the juveniles to use the internet properly and encourage people to be aware of ICT business in order to protect social and cultural problems encountered in the future.展开更多
This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest,the first and one of the fastest-growing online savings platforms in Nigeria,whose modus operandi is quite different...This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest,the first and one of the fastest-growing online savings platforms in Nigeria,whose modus operandi is quite different from those of the conventional banking system.Drawing insights from Kress and van Leeuwen's(2006.Reading images:The grammar of visual design,2nd edn.New York:Routledge)Multimodal Discourse Analytic framework,12 samples of Piggyvest's animated videos(for advertisements)were randomly sampled out of the 30 videos initially purposively sampled.Findings reveal metaphorisation of financial management and discipline,playing around gender-related ideas on finances,foregrounding of aspirations and financial decisions,depiction of cognitive strength and weakness on money matters,and striking a connection between money and relationships are persuasive strategies deployed in the animated advertisement videos by Piggyvest to appeal to their target audience.展开更多
文摘Rich historical and humanistic resources and local characteristic culture provides a wealth of material for creation of comic and animation.In recent years,animation industry of our country has achieved rapid development.However,the limitations of the traditional concept and the external environment make the development of derivative products of local characteristic culture comic and animation advertising video still exists many problems.It need to strengthen efforts of derivatives development of this field,clear animation market positioning,pay attention to intellectual property protection,make animation industry of our country in a state of benign development.
文摘The purpose of the present research was to develop an innovative knowledge-based hyper-multimedia to promote a culture of using information and communication Technology （ICT） creatively for adolescents. Their learning processes and attitudes toward such innovation in their community were also examined. Thirty juveniles, 13-18 years of age in each Hangdong and Maerim districts, Chiang Mai province were employed in the study. Data collections were made through questionnaires, interview, test, group discussion and brainstorming. Analysis and evaluation were carried out with the applications of sufficient economy philosophy, constructivism theory and Torrance＇s future problem-solving instructional model. Results showed that the learning innovation of hyper-multimedia presented by the use of animation, video, scene and sound with related action script synchronization was considerably effective. With the application of sufficient economy philosophy, the result indicated that performance efficiency （El/E2） was 92.228/9.83 and the adolescents learning processes and attitudes were very good. These included purchasing of moderate ICT equipments, information screening for self-immunity and creative using of internet and ICT morally and ethically according to the computer laws. This independent learning system was properly designed for the juveniles with the right to retrieve the data or stop using at anytime. By using Torrance＇s approach and constructivism theory emphasizing on brainstorming techniques, it was noted that learning process was very well adopted by the adolescents with high satisfaction. They had good attitudes toward the extension of sufficient ICT cultural using in their community with emphasis on brotherly relationship. Related organizations should educate their parents to instruct the juveniles to use the internet properly and encourage people to be aware of ICT business in order to protect social and cultural problems encountered in the future.
文摘This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest,the first and one of the fastest-growing online savings platforms in Nigeria,whose modus operandi is quite different from those of the conventional banking system.Drawing insights from Kress and van Leeuwen's(2006.Reading images:The grammar of visual design,2nd edn.New York:Routledge)Multimodal Discourse Analytic framework,12 samples of Piggyvest's animated videos(for advertisements)were randomly sampled out of the 30 videos initially purposively sampled.Findings reveal metaphorisation of financial management and discipline,playing around gender-related ideas on finances,foregrounding of aspirations and financial decisions,depiction of cognitive strength and weakness on money matters,and striking a connection between money and relationships are persuasive strategies deployed in the animated advertisement videos by Piggyvest to appeal to their target audience.
