Advertisement is not only an effective method of promotion, but an elegant act of planning. Successful English advertisements depend on good command and creative application of English words and sentences and smart us...Advertisement is not only an effective method of promotion, but an elegant act of planning. Successful English advertisements depend on good command and creative application of English words and sentences and smart use of various rhetorical devices. Based on some examples, this paper discusses the linguistic characteristics of English business advertisements targeted on female customers.展开更多
The rate satisfaction of government and corporate customers,to which telecom companies pay special attention,is an important part of the overall satisfaction of the market segment.Focusing on specialline products and ...The rate satisfaction of government and corporate customers,to which telecom companies pay special attention,is an important part of the overall satisfaction of the market segment.Focusing on specialline products and based on interview with experts and literature review,this article builds an effect model comprising four factors affecting the major government and corporate customers' satisfaction with the rate,including cost performance,discount degree,rate communication and bill composition.Besides,employing AMOS and other analytical tools,it reveals significant positive effects of the aforementioned four factors on the customer's rate satisfaction,and arranges them in sequence according to the path coefficient of each influence.Based on quantified results,this article proposes management recommendations to improve the rate satisfaction,providing basis for research on the overall rate satisfaction optimization of government and corporate customers.展开更多
In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin T...In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin Trade,O2O companies mentioned there are always opportunities in the O2O sector,if you could find the real needs of customers.Focus the target to provide customers what they展开更多
To improve the inefficient prevention caused by customers unwillingness to adopt prevention strategies in health management,an incentive feedback mechanism that is based on game theory and contract design theory is in...To improve the inefficient prevention caused by customers unwillingness to adopt prevention strategies in health management,an incentive feedback mechanism that is based on game theory and contract design theory is introduced.The conditions for making customers and health maintenance organizations(HMOs)willing to participate in the proposed mechanism are given.A dual nonlinear programming model is used to identify the optimal prevention effort of customers and the pricing strategy of HMOs.Results show that to generate increased benefits,HMOs need to consider cost sharing when customers are not familiar with the proposed health services.When health services are gradually accepted,the cost sharing factor can be gradually reduced.Simulation shows that under random circumstances in which the market reaches a certain size,the proposed method exhibits a positive network externality.Motivated by network externality,HMOs only need to make their customers understand that the larger the number of participants,the greater the utility of each person.Such customers may then spontaneously invite others to purchase insurance.展开更多
In this paper, we study a new scheduling and outsourcing model with multiple customers in which jobs can be processed by either in-house machine or outsourcing machine.All processed jobs have to be delivered in batche...In this paper, we study a new scheduling and outsourcing model with multiple customers in which jobs can be processed by either in-house machine or outsourcing machine.All processed jobs have to be delivered in batches to their respective customers and each shipment incurs a delivery cost as well as a fixed amount of time. We discuss three commonly used objective functions, analyze their complexity and solve them by dynamic programming algorithms.展开更多
Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food...Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food services in the President Restaurant performed by applying Servqual instrument designed on the basis of customer＇s expectations and perceptions on analyzed components. Over 70% of respondents have a favorable perception on the quality of services. However you can see a slight difference between perceptions and expectations regarding the serving speed, waiter＇s professionalism, hygiene of room service and inventory objects, the reason being related to the lack of staff.展开更多
This study aims to explore:(1)the impact of different customer experience English training satisfaction on the brand awareness and brand loyalty of Nanning Ruisi English Training School,and(2)its implications for Nann...This study aims to explore:(1)the impact of different customer experience English training satisfaction on the brand awareness and brand loyalty of Nanning Ruisi English Training School,and(2)its implications for Nanning Ruisi English Training School to build a marketing mix for students participating in training.This is a quantitative study.The tool used was a questionnaire.The study sample consisted of 385 Chinese students from Nanning,Guangxi,China,obtained through a multi-stage random sampling technique.The results were analyzed with the help of SPSS software,descriptive statistical analysis,Pearson correlation test,and regression analysis which were used to test hypotheses,and the main purpose of the study was brand loyalty of Ruisi Customer English Training School in Nanning,China.Descriptions of samples and sampling methods are used in the research,and techniques for analyzing data and research instruments are introduced.The results show that significant positive relationships and marketing mix are predictors of customer decisions.Research shows that the English training industry needs to employ marketing mix tools to acquire customers.Promotions are essential in order to reach and attract more younger generation customers.This research is of great significance and practical value to all English training schools in Nanning,Guangxi.展开更多
ZTE Corporation is China’s largest listedtelecommunications equipment provider spe-cialized in offering a full range of tailor-madesolutions for customers in high-,middle-andlow-end markets.
“Treating employees as customers”is known as the core concept of internal marketing.In particular,it was born and developed for hospitality organizations.However,no specific method has been represented so far.In the...“Treating employees as customers”is known as the core concept of internal marketing.In particular,it was born and developed for hospitality organizations.However,no specific method has been represented so far.In the previous research(Hashimoto,2018a;2018b;2019),it was verified the concrete method based on the core concept of internal marketing,“Treating employees as customers”.There are career support,mental support,and dialogue.In this paper,it is verified whether the concepts of these three methods are represented in the hospitality organization through interviewing staff of Japanese hotel company that is continuing to grow rapidly.As a result of the consideration,it is confirmed that the concepts of the three methods are certainly represented in the organization.It will provide new point of view for concrete methods of Internal Marketing that have not been shown so far.Hope that this paper will facilitate research on hospitality organizations such as hotels,which is not so considered in Japan.展开更多
In the transportation service, customers＇ specially ordered time window is not always strictly obeyed and deviation of service time from customer-ordered time window determine customers＇ satisfaction degree, which c...In the transportation service, customers＇ specially ordered time window is not always strictly obeyed and deviation of service time from customer-ordered time window determine customers＇ satisfaction degree, which can be quantified by satisfactory function. And improved saving algorithm is proposed to solve the multi-objective model. A case study is also presented to verify effectiveness of the proposed algorithm.展开更多
Which factors influence customers’ satisfaction? Which way or path does each factor influence and decide customers’ satisfaction? These problems are the focuses of the research on customers’ satisfaction. This pape...Which factors influence customers’ satisfaction? Which way or path does each factor influence and decide customers’ satisfaction? These problems are the focuses of the research on customers’ satisfaction. This paper analyzes the survey data from some customers in the fresh farm food supermarket of Wuhan City with factor analysis method, multiple linear regression method, etc. The analysis results reveal that: 1) the consumption experiences decide custom- ers’ satisfaction degree through influencing the customers’ expectation and the perceived performance, namely the consumption experiences is the important factor which decides customers’ satisfaction; 2) the consumption experiences that influence customers’ satisfaction is a multi-dimensional construct, including such four dimensions as product consumption experience, service experience, shopping convenience experience, supermarket environment experience; furthermore, the degree that different consumption experiences influence customers’ satisfaction is diverse, and the product consumption experiences are the most important factor. This paper is of realistic significance to a certain extent to enrich the theoretical research on customers’ satisfaction and promote the practice of agricultural product marketing.展开更多
On September 14, 2011, ZTE Corporation announced the availability of the Sprint International Mobile Hotspot by ZTE. The device is the first international hotspot available from Sprint.
On 29th November 2004, BSI Group Chairman Sir David John and senior colleagues were in Beijing to meet with Management Systems’ clients of the BSI Group and to consolidate already established relationships with the C...On 29th November 2004, BSI Group Chairman Sir David John and senior colleagues were in Beijing to meet with Management Systems’ clients of the BSI Group and to consolidate already established relationships with the Chinese standards community. This trip came in the wake of last year’s visit of the Group Chairman to Beijing and Shanghai, which paved the way for the signing of a cooperation agreement between BSI and the Standardization Adminis-展开更多
Whether on the Web or in the brick-and-mortar world,business owners devote a greatdeal of time to reaching new customers.Butwhat about keeping the customers you alreadyhave?That’s just as important on the Internetas ...Whether on the Web or in the brick-and-mortar world,business owners devote a greatdeal of time to reaching new customers.Butwhat about keeping the customers you alreadyhave?That’s just as important on the Internetas it is in the “real” world.Thanks to emergingonline technologies,staying in touch with yourestablished customers-and building loyaltyand repeat business-is often easier onlinethan on land.Here are six ideas to help youbuild customer loyalty on the Web.展开更多
With the service industry and information technology developing, Service innovation occurs continually in business today. It is important for service firms to understand the service＇s business and process; customer k...With the service industry and information technology developing, Service innovation occurs continually in business today. It is important for service firms to understand the service＇s business and process; customer knowledge including needs, expectations and experiences. However, employees are key factor to collect the customer＇s advice. At the same time, employees may organize customers for the new service. So, the integration of employees and customers will help service firm in the way of developing a new service and upgrading a service. The paper describes some models to explain the relation based on some literatures and give some advices for service firms. At last, we introduce an IT service case展开更多
文摘Advertisement is not only an effective method of promotion, but an elegant act of planning. Successful English advertisements depend on good command and creative application of English words and sentences and smart use of various rhetorical devices. Based on some examples, this paper discusses the linguistic characteristics of English business advertisements targeted on female customers.
文摘The rate satisfaction of government and corporate customers,to which telecom companies pay special attention,is an important part of the overall satisfaction of the market segment.Focusing on specialline products and based on interview with experts and literature review,this article builds an effect model comprising four factors affecting the major government and corporate customers' satisfaction with the rate,including cost performance,discount degree,rate communication and bill composition.Besides,employing AMOS and other analytical tools,it reveals significant positive effects of the aforementioned four factors on the customer's rate satisfaction,and arranges them in sequence according to the path coefficient of each influence.Based on quantified results,this article proposes management recommendations to improve the rate satisfaction,providing basis for research on the overall rate satisfaction optimization of government and corporate customers.
文摘In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin Trade,O2O companies mentioned there are always opportunities in the O2O sector,if you could find the real needs of customers.Focus the target to provide customers what they
基金The National Natural Science Foundation of China(No.71531004,72071042).
文摘To improve the inefficient prevention caused by customers unwillingness to adopt prevention strategies in health management,an incentive feedback mechanism that is based on game theory and contract design theory is introduced.The conditions for making customers and health maintenance organizations(HMOs)willing to participate in the proposed mechanism are given.A dual nonlinear programming model is used to identify the optimal prevention effort of customers and the pricing strategy of HMOs.Results show that to generate increased benefits,HMOs need to consider cost sharing when customers are not familiar with the proposed health services.When health services are gradually accepted,the cost sharing factor can be gradually reduced.Simulation shows that under random circumstances in which the market reaches a certain size,the proposed method exhibits a positive network externality.Motivated by network externality,HMOs only need to make their customers understand that the larger the number of participants,the greater the utility of each person.Such customers may then spontaneously invite others to purchase insurance.
基金Supported by the National Natural Science Foundation of China(71372007)Supported by the Natural Science Foundation of Shandong Province(ZR2011AL017)
文摘In this paper, we study a new scheduling and outsourcing model with multiple customers in which jobs can be processed by either in-house machine or outsourcing machine.All processed jobs have to be delivered in batches to their respective customers and each shipment incurs a delivery cost as well as a fixed amount of time. We discuss three commonly used objective functions, analyze their complexity and solve them by dynamic programming algorithms.
文摘Achieving competitiveness by a company requires the rejection of conservatism and immobility, or its constant adaptation to market conditions and consumer demands. This paper has proposed assessing the quality of food services in the President Restaurant performed by applying Servqual instrument designed on the basis of customer＇s expectations and perceptions on analyzed components. Over 70% of respondents have a favorable perception on the quality of services. However you can see a slight difference between perceptions and expectations regarding the serving speed, waiter＇s professionalism, hygiene of room service and inventory objects, the reason being related to the lack of staff.
文摘This study aims to explore:(1)the impact of different customer experience English training satisfaction on the brand awareness and brand loyalty of Nanning Ruisi English Training School,and(2)its implications for Nanning Ruisi English Training School to build a marketing mix for students participating in training.This is a quantitative study.The tool used was a questionnaire.The study sample consisted of 385 Chinese students from Nanning,Guangxi,China,obtained through a multi-stage random sampling technique.The results were analyzed with the help of SPSS software,descriptive statistical analysis,Pearson correlation test,and regression analysis which were used to test hypotheses,and the main purpose of the study was brand loyalty of Ruisi Customer English Training School in Nanning,China.Descriptions of samples and sampling methods are used in the research,and techniques for analyzing data and research instruments are introduced.The results show that significant positive relationships and marketing mix are predictors of customer decisions.Research shows that the English training industry needs to employ marketing mix tools to acquire customers.Promotions are essential in order to reach and attract more younger generation customers.This research is of great significance and practical value to all English training schools in Nanning,Guangxi.
文摘ZTE Corporation is China’s largest listedtelecommunications equipment provider spe-cialized in offering a full range of tailor-madesolutions for customers in high-,middle-andlow-end markets.
文摘“Treating employees as customers”is known as the core concept of internal marketing.In particular,it was born and developed for hospitality organizations.However,no specific method has been represented so far.In the previous research(Hashimoto,2018a;2018b;2019),it was verified the concrete method based on the core concept of internal marketing,“Treating employees as customers”.There are career support,mental support,and dialogue.In this paper,it is verified whether the concepts of these three methods are represented in the hospitality organization through interviewing staff of Japanese hotel company that is continuing to grow rapidly.As a result of the consideration,it is confirmed that the concepts of the three methods are certainly represented in the organization.It will provide new point of view for concrete methods of Internal Marketing that have not been shown so far.Hope that this paper will facilitate research on hospitality organizations such as hotels,which is not so considered in Japan.
文摘In the transportation service, customers＇ specially ordered time window is not always strictly obeyed and deviation of service time from customer-ordered time window determine customers＇ satisfaction degree, which can be quantified by satisfactory function. And improved saving algorithm is proposed to solve the multi-objective model. A case study is also presented to verify effectiveness of the proposed algorithm.
基金This work is supported by National Natural Science Foundation of China（Grant No.70473027）；Doctoral Found of Ministry of Education of China （2005.0504014）.
文摘Which factors influence customers’ satisfaction? Which way or path does each factor influence and decide customers’ satisfaction? These problems are the focuses of the research on customers’ satisfaction. This paper analyzes the survey data from some customers in the fresh farm food supermarket of Wuhan City with factor analysis method, multiple linear regression method, etc. The analysis results reveal that: 1) the consumption experiences decide custom- ers’ satisfaction degree through influencing the customers’ expectation and the perceived performance, namely the consumption experiences is the important factor which decides customers’ satisfaction; 2) the consumption experiences that influence customers’ satisfaction is a multi-dimensional construct, including such four dimensions as product consumption experience, service experience, shopping convenience experience, supermarket environment experience; furthermore, the degree that different consumption experiences influence customers’ satisfaction is diverse, and the product consumption experiences are the most important factor. This paper is of realistic significance to a certain extent to enrich the theoretical research on customers’ satisfaction and promote the practice of agricultural product marketing.
文摘On September 14, 2011, ZTE Corporation announced the availability of the Sprint International Mobile Hotspot by ZTE. The device is the first international hotspot available from Sprint.
文摘On 29th November 2004, BSI Group Chairman Sir David John and senior colleagues were in Beijing to meet with Management Systems’ clients of the BSI Group and to consolidate already established relationships with the Chinese standards community. This trip came in the wake of last year’s visit of the Group Chairman to Beijing and Shanghai, which paved the way for the signing of a cooperation agreement between BSI and the Standardization Adminis-
文摘Whether on the Web or in the brick-and-mortar world,business owners devote a greatdeal of time to reaching new customers.Butwhat about keeping the customers you alreadyhave?That’s just as important on the Internetas it is in the “real” world.Thanks to emergingonline technologies,staying in touch with yourestablished customers-and building loyaltyand repeat business-is often easier onlinethan on land.Here are six ideas to help youbuild customer loyalty on the Web.
文摘With the service industry and information technology developing, Service innovation occurs continually in business today. It is important for service firms to understand the service＇s business and process; customer knowledge including needs, expectations and experiences. However, employees are key factor to collect the customer＇s advice. At the same time, employees may organize customers for the new service. So, the integration of employees and customers will help service firm in the way of developing a new service and upgrading a service. The paper describes some models to explain the relation based on some literatures and give some advices for service firms. At last, we introduce an IT service case
