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Core Competitiveness Construction of Clothing Brands in Low-Carbon Economy
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作者 金玲 刘晓刚 《Journal of Donghua University(English Edition)》 CAS 2023年第3期319-325,共7页
The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbo... The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands. 展开更多
关键词 low-carbon clothing brand COMPETITIVENESS CONSTRUCTION
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No Color System In The Application Of the Clothing Brand
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作者 JU Fengfan SUN Sun 《International English Education Research》 2016年第6期5-6,共2页
Clothing is the human culture and the historical development of the witness, also the combination of human science and new technology and the art of the perfect embodiment. In the modem fashion design, No color depart... Clothing is the human culture and the historical development of the witness, also the combination of human science and new technology and the art of the perfect embodiment. In the modem fashion design, No color department -- has been like a flag stand at the top of the fashion.. No color clothing brand has a good plasticity and explores the market potential. This is no color system as never eliminate color elements and design inspiration in widespread use in the clothing design by designers. 展开更多
关键词 No color system clothing brand
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Hua Brand Artistic Women's Clothing
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《China's Foreign Trade》 1996年第7期36-36,共1页
The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns ... The Hua brand cross-stitched artisticwomen’s clothing produced by theYunnan Kunming City Xiaohua ArtisticClothing Factory has absorbed the essenceof the adornment art of the ethnic groups inYunnan,producing patterns incorporatingthe tight skirts of the Jingpo nationality,thebrocades of the Zhuang nationality,the beltsof the Bai nationality and the 展开更多
关键词 Hua brand Artistic Women’s clothing
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Analysis on the Colour Scheme of Brand Ready-Made Clothes in China
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作者 侯凤仙 叶菀茵 《Journal of Donghua University(English Edition)》 EI CAS 2009年第6期679-682,共4页
The colour scheme of brand ready-made clothes, as an integral part of brand culture, is playing a more and more omportant role in modem brand ready-made clothes designing. The cultural background of Chinese clothing b... The colour scheme of brand ready-made clothes, as an integral part of brand culture, is playing a more and more omportant role in modem brand ready-made clothes designing. The cultural background of Chinese clothing brands was explored, the features of the interaction of colour, the design concept of colouring of the local Chinese brano clothes were discussed. International fashion trend was analysed, and both the psychological and social infuences on the colours of a certain season were discussed. In addition, we ought to investigate and study the late essential colours and the salable colours of our own brands, and summarize the clout systems that are practicable. 展开更多
关键词 brand ready-made clothes colour scheme design concept
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