This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid e...This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.展开更多
With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chines...With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained展开更多
5 October 2013, Houston--The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, announced that ZTE will be the official smartphone of the Houston Rockets for the 2013-14 NBA sea...5 October 2013, Houston--The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, announced that ZTE will be the official smartphone of the Houston Rockets for the 2013-14 NBA season. This is the first partnership of its kind for ZTE globally and the first big consumer marketing push in the United States since the company entered the country 15 years ago.展开更多
This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and...This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.展开更多
This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in or...This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.展开更多
Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior cha...Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior characteristics which have profound significance for merchants. These all have significant influence to enterprise＇s marketing channel construction. Present market situation of Maternal and infant＇s products were summarized in this paper, then consumption psychology and behavior of the buyer are analyzed, and finally put forward the strategy of channel construction of network marketing of Maternal and infant＇s product＇s enterprise.展开更多
The purpose of this study was to examine the online service expectations of fans of professional sport. Participants were asked about their online experience and the impact it had on a number of variables, including s...The purpose of this study was to examine the online service expectations of fans of professional sport. Participants were asked about their online experience and the impact it had on a number of variables, including satisfaction and service quality. Three dimensions regarding the online experience were identified. First, the core product represents the set of items influencing fans＇ perceptions of the quality of the game; second, the ancillary products characterizing the derivative products related to the game; and finally, the efficiency of support services used to access the core and ancillary products online. The study found that although respondents reported higher expectations of the core product than of the ancillary products, their expectations of support services efficiency were also very high. Understanding fans＇ specific expectations enables sport organizations to identify and fulfill fans＇ expectations of their online experience. The study＇s results are reviewed in the context of previous research and practice to suggest a future research protocol to aid managers＇ understanding of online fans＇ expectations and satisfaction with service provided.展开更多
The objective of this study was to determine the influence of production and consumption characteristics of improved sorghum varieties on farmers＇ adoption decisions. Thirty-four farmers and 231 consumers evaluated f...The objective of this study was to determine the influence of production and consumption characteristics of improved sorghum varieties on farmers＇ adoption decisions. Thirty-four farmers and 231 consumers evaluated five sorghum varieties to determine their preferences. The perceptions of the farmers and consumers were summarized and presented to 100 sorghum farmers to help them choose the best varieties, based on results obtained earlier. Ordered probit models were used to predict their adoption decisions. Results indicated that when adoption is predicted on production characteristics alone the adoption rate was lower than when prediction incorporated both production and consumption characteristics of the sorghum varieties. Therefore, when disseminating new technologies farmers need to be informed about the production as well as the consumption characteristics of the new technologies. The outcomes of this study imply that involving producers and consumers in the generation of new agricultural technologies would potentially increase their adoption rates when they are disseminated. Thus a subsector analytical approach is recommended.展开更多
基金The 2023 Anhui University of Finance and Economics teaching project“Construct the Intelligent Teaching Mode of New Media Marketing”(Project Number:acszhkt2023003)“Research on Ideological and Political Teaching Mode Based on Intelligent Classroom-Take the Course of New Media Marketing as An Example”(Project Number:acszjyyb2023003)。
文摘This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.
文摘With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained
文摘5 October 2013, Houston--The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, announced that ZTE will be the official smartphone of the Houston Rockets for the 2013-14 NBA season. This is the first partnership of its kind for ZTE globally and the first big consumer marketing push in the United States since the company entered the country 15 years ago.
文摘Substantial progress has been achieved by the authorities in all areas of macroeconomic statistics in the beginning of the tiger year.Domestic demands
文摘This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
文摘This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.
文摘Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior characteristics which have profound significance for merchants. These all have significant influence to enterprise＇s marketing channel construction. Present market situation of Maternal and infant＇s products were summarized in this paper, then consumption psychology and behavior of the buyer are analyzed, and finally put forward the strategy of channel construction of network marketing of Maternal and infant＇s product＇s enterprise.
文摘The purpose of this study was to examine the online service expectations of fans of professional sport. Participants were asked about their online experience and the impact it had on a number of variables, including satisfaction and service quality. Three dimensions regarding the online experience were identified. First, the core product represents the set of items influencing fans＇ perceptions of the quality of the game; second, the ancillary products characterizing the derivative products related to the game; and finally, the efficiency of support services used to access the core and ancillary products online. The study found that although respondents reported higher expectations of the core product than of the ancillary products, their expectations of support services efficiency were also very high. Understanding fans＇ specific expectations enables sport organizations to identify and fulfill fans＇ expectations of their online experience. The study＇s results are reviewed in the context of previous research and practice to suggest a future research protocol to aid managers＇ understanding of online fans＇ expectations and satisfaction with service provided.
文摘The objective of this study was to determine the influence of production and consumption characteristics of improved sorghum varieties on farmers＇ adoption decisions. Thirty-four farmers and 231 consumers evaluated five sorghum varieties to determine their preferences. The perceptions of the farmers and consumers were summarized and presented to 100 sorghum farmers to help them choose the best varieties, based on results obtained earlier. Ordered probit models were used to predict their adoption decisions. Results indicated that when adoption is predicted on production characteristics alone the adoption rate was lower than when prediction incorporated both production and consumption characteristics of the sorghum varieties. Therefore, when disseminating new technologies farmers need to be informed about the production as well as the consumption characteristics of the new technologies. The outcomes of this study imply that involving producers and consumers in the generation of new agricultural technologies would potentially increase their adoption rates when they are disseminated. Thus a subsector analytical approach is recommended.
