The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, whic...The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.展开更多
Carrying out theme education practice is an important measure of Ideological and political work.The goal and content of theme education activities are generally overlapped with other activities,which makes the school ...Carrying out theme education practice is an important measure of Ideological and political work.The goal and content of theme education activities are generally overlapped with other activities,which makes the school unable to bear the burden of carrying out multiple activities at the same time,thus affecting the actual effect of theme education practice activities.In this paper,by improving the method of theme education,and with a positive attitude and innovative spirit to continue to innovate the working mode of theme education practice,the way of using new media technology in the process of theme education is analyzed,and its characteristics and laws are analyzed,so as to improve the effective working path of theme education.展开更多
Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,...Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.展开更多
In new media era,the network coverage is wider,application of mobile terminals is more convenient,speed of information dissemination is fully accelerated,scope of dissemination is wider and people's access to info...In new media era,the network coverage is wider,application of mobile terminals is more convenient,speed of information dissemination is fully accelerated,scope of dissemination is wider and people's access to information is more diversified.Therefore,the current media has become an indispensable part of human’s lives such as changing the way human live,work,learn and communicate daily.In this context,it is compulsory to improve the traditional teaching methods in order to keep in pace with the fast development and promote art education through the combination of technology and art.This paper analyses the current situation of digital media art teaching and the construction path of teaching model in the new media era.展开更多
A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction ...A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.展开更多
With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Research...With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.展开更多
At present,with the steady development of the global economy,more and more countries begin to pay attention to the impact of ecological environment on economic development and human society,so the ecological environme...At present,with the steady development of the global economy,more and more countries begin to pay attention to the impact of ecological environment on economic development and human society,so the ecological environment has become a global issue that cannot be ignored in today’s era.Therefore,from the perspective of the ecological philosophy of Diversity&Harmony as well as Interaction&Co-existence,this paper will conduct ecological discourse analysis on the Energy in China’s New Era based on the transitivity system of systemic-functional grammar,and use the Corpus analysis software UAM Corpus Tool 3.3x to label and make statistics on the transitivity system,aiming to explore the distribution characteristics of the transitivity system in this white paper.Through the transitivity analysis of the white paper,this study helps readers to have a deeper understanding of the positive significance contained in the white paper.To a certain extent,it enables readers at home and abroad to understand China’s stance on energy issues and the positive image of China in energy ecology.It also awaken readers’awareness of environmental protection and acquire good habits of resource conservation to be in harmony between human and nature for sustainable development.展开更多
Career planning is the key educational content for college students,which is related to students’career choices and future development after graduation.However,there are some common problems related to career plannin...Career planning is the key educational content for college students,which is related to students’career choices and future development after graduation.However,there are some common problems related to career planning among college students.At the same time,career planning education itself fails to break through the limitations of traditional education,which,to some extent,hinders the future development planning of college students.Based on this,schools should actively introduce advanced education methods in the new era,combine the characteristics of college students on the basis of summarizing the previous planning experience in education,constantly improve and innovate the content and form of career planning education,promote the improvement of college students’education,and enhance the quality of education.展开更多
New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports...New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports information on college students’physical exercise behavior as the research objective.By using a questionnaire survey and mathematical statistics,545 college students in Shandong Province of China are selected as research samples.Based on the theory of new media exposure,fitness behavior theory,and self-efficacy theory,this study systematically discusses the influence and mechanism of new media exposure on the physical exercise behavior of college students in Shandong Province,so as to help college students improve their physical exercise behavior.展开更多
With the deepening of curriculum reform in junior high school,the education field is undergoing tremendous changes.Besides,with the rapid development of the Internet today,students have been exposed to various new med...With the deepening of curriculum reform in junior high school,the education field is undergoing tremendous changes.Besides,with the rapid development of the Internet today,students have been exposed to various new media software since childhood.The existing education and teaching are also desperately keeping up with the pace of the times,and continue to bring online teaching to the practical classrooms of rural middle schools through new media.Teachers should not only impart basic professional knowledge to students,but also improve students'ability to use English.展开更多
With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information mor...With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.展开更多
Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wea...Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.展开更多
In the realm of We Media,literary criticism is not completely free and unrestricted during its continuous production process;instead,it should adhere to certain ethical norms.The ethical dimensions of literary critici...In the realm of We Media,literary criticism is not completely free and unrestricted during its continuous production process;instead,it should adhere to certain ethical norms.The ethical dimensions of literary criticism in We Media focus on fostering a fair relationship between criticism activities and text,society,and the audience in order to facilitate healthy and orderly criticism that yields positive outcomes.The ethics of literary criticism in We Media can be categorized into aesthetic ethics,cultural ethics,political ethics,and media ethics within its internal structure,all of which ultimately converge into the realm of art production ethics.It is important to embrace a consciousness of intersubjectivity and adopt a cognitive approach of situationism in order to avoid blind restrictions and misjudgments in order to foster a positive and healthy ecosystem for literary criticism in We Media.Additionally,it is crucial to adhere to bottom-line thinking and emphasize responsibility,taste,and discipline while regulating the field of criticism,the audience,and critical text.展开更多
Purpose/Significance: This study aims to define the concept of leading cadres new media usage in China specifically, and to describe and analyze the forms and typical cases and characteristics of leading cadres new me...Purpose/Significance: This study aims to define the concept of leading cadres new media usage in China specifically, and to describe and analyze the forms and typical cases and characteristics of leading cadres new media in different stages. Method/Process: Based on the themes and contents of a few media accounts of leading cadres at different ranks, we summarizes leading cadres new media usage in a systematic perspective and content analysize method. Result/Conclusion: The study defines the concept of Leading Cadres’ new media from the perspective of media practice, determine its position as a media communication platform in the government affairs new media communication system and its relationship with the other elements, and then systematically review the evolution of its media practice from personal website, blog, microblog and microblog to WeChat, live show. On this basis, with the Harold Lasswell communication model, this article summarizes leading cadres new media communication characteristics from five aspects: content producer, content, channel, audience, and effect. Future studies may also enhance the empirical research from the effect perspective.展开更多
Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for whic...Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.展开更多
It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore...It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.展开更多
As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simp...As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simple. However, as a lot of media platform such as TikTok, QQ, WeChat and Little Red book widely used, the advertising form has become more pluralistic, the advertising content producer are not only by professional companies but also by influencers. Thus the content is becoming diversified. The advertising is entering people’s daily life as a fragmented, concealed, more entertaining way. The communication affect is gaining more widespread and effective.展开更多
With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4...With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.展开更多
文摘The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.
基金"Research on the Effectiveness of Promoting Thematic Education Practice Activities of College Counselors in the New Media Era"(Project No.:201910)Part of the research results of the Higher Education Teaching Reform Key Entrustment Project of Heilongjiang Province(Project No.:SJGZ20200067)+2 种基金Part of the research results of the"Great Northern Agriculture Scholar Program"Education Scholar Fund Project of Northeast Agricultural University and the University Education Teaching Research Database Cultivation Project(Project No.:201854)The Research Project of the Communist Youth League of Northeast Agricultural University(Excellent Project)(Project No.:201701)Part of the research results of the Employment and Entrepreneurship Special Research Fund of Northeast Agricultural University(Project No.:CY201607).
文摘Carrying out theme education practice is an important measure of Ideological and political work.The goal and content of theme education activities are generally overlapped with other activities,which makes the school unable to bear the burden of carrying out multiple activities at the same time,thus affecting the actual effect of theme education practice activities.In this paper,by improving the method of theme education,and with a positive attitude and innovative spirit to continue to innovate the working mode of theme education practice,the way of using new media technology in the process of theme education is analyzed,and its characteristics and laws are analyzed,so as to improve the effective working path of theme education.
基金the research findings of the research project of Sichuan International Studies University(Serial number:Sisu2019016)Project Title The Impact of New Media Hotspots on Urban Tourism
文摘Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.
文摘In new media era,the network coverage is wider,application of mobile terminals is more convenient,speed of information dissemination is fully accelerated,scope of dissemination is wider and people's access to information is more diversified.Therefore,the current media has become an indispensable part of human’s lives such as changing the way human live,work,learn and communicate daily.In this context,it is compulsory to improve the traditional teaching methods in order to keep in pace with the fast development and promote art education through the combination of technology and art.This paper analyses the current situation of digital media art teaching and the construction path of teaching model in the new media era.
文摘A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.
基金supported by the Undergraduate Innovation Training Project of Guangdong University of Foreign Studies in 2019.
文摘With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.
文摘At present,with the steady development of the global economy,more and more countries begin to pay attention to the impact of ecological environment on economic development and human society,so the ecological environment has become a global issue that cannot be ignored in today’s era.Therefore,from the perspective of the ecological philosophy of Diversity&Harmony as well as Interaction&Co-existence,this paper will conduct ecological discourse analysis on the Energy in China’s New Era based on the transitivity system of systemic-functional grammar,and use the Corpus analysis software UAM Corpus Tool 3.3x to label and make statistics on the transitivity system,aiming to explore the distribution characteristics of the transitivity system in this white paper.Through the transitivity analysis of the white paper,this study helps readers to have a deeper understanding of the positive significance contained in the white paper.To a certain extent,it enables readers at home and abroad to understand China’s stance on energy issues and the positive image of China in energy ecology.It also awaken readers’awareness of environmental protection and acquire good habits of resource conservation to be in harmony between human and nature for sustainable development.
文摘Career planning is the key educational content for college students,which is related to students’career choices and future development after graduation.However,there are some common problems related to career planning among college students.At the same time,career planning education itself fails to break through the limitations of traditional education,which,to some extent,hinders the future development planning of college students.Based on this,schools should actively introduce advanced education methods in the new era,combine the characteristics of college students on the basis of summarizing the previous planning experience in education,constantly improve and innovate the content and form of career planning education,promote the improvement of college students’education,and enhance the quality of education.
文摘New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports information on college students’physical exercise behavior as the research objective.By using a questionnaire survey and mathematical statistics,545 college students in Shandong Province of China are selected as research samples.Based on the theory of new media exposure,fitness behavior theory,and self-efficacy theory,this study systematically discusses the influence and mechanism of new media exposure on the physical exercise behavior of college students in Shandong Province,so as to help college students improve their physical exercise behavior.
基金Supported by Provincial College Students'Innovation and Entrepreneurship Training Program Project of Education Department of Sichuan Province in 2021"A Method of Memorizing Foreign Languages Faster Based on Solving Students'Foreign Language Learning Problems"(S202114389129).
文摘With the deepening of curriculum reform in junior high school,the education field is undergoing tremendous changes.Besides,with the rapid development of the Internet today,students have been exposed to various new media software since childhood.The existing education and teaching are also desperately keeping up with the pace of the times,and continue to bring online teaching to the practical classrooms of rural middle schools through new media.Teachers should not only impart basic professional knowledge to students,but also improve students'ability to use English.
文摘With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.
基金The Key Research Base of Humanities and Social Sciences in Sichuan Province-Project Funded by China Salt Culture Research Center of Sichuan University of Science&Engineering,(No.:YWHY18-06)。
文摘Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.
基金The study was supported by the Youth Project of the National Social Science Foundation of China entitled“Research on the‘Rural Narrative’of Contemporary Chinese Short Video Culture”(21CZW011).
文摘In the realm of We Media,literary criticism is not completely free and unrestricted during its continuous production process;instead,it should adhere to certain ethical norms.The ethical dimensions of literary criticism in We Media focus on fostering a fair relationship between criticism activities and text,society,and the audience in order to facilitate healthy and orderly criticism that yields positive outcomes.The ethics of literary criticism in We Media can be categorized into aesthetic ethics,cultural ethics,political ethics,and media ethics within its internal structure,all of which ultimately converge into the realm of art production ethics.It is important to embrace a consciousness of intersubjectivity and adopt a cognitive approach of situationism in order to avoid blind restrictions and misjudgments in order to foster a positive and healthy ecosystem for literary criticism in We Media.Additionally,it is crucial to adhere to bottom-line thinking and emphasize responsibility,taste,and discipline while regulating the field of criticism,the audience,and critical text.
文摘Purpose/Significance: This study aims to define the concept of leading cadres new media usage in China specifically, and to describe and analyze the forms and typical cases and characteristics of leading cadres new media in different stages. Method/Process: Based on the themes and contents of a few media accounts of leading cadres at different ranks, we summarizes leading cadres new media usage in a systematic perspective and content analysize method. Result/Conclusion: The study defines the concept of Leading Cadres’ new media from the perspective of media practice, determine its position as a media communication platform in the government affairs new media communication system and its relationship with the other elements, and then systematically review the evolution of its media practice from personal website, blog, microblog and microblog to WeChat, live show. On this basis, with the Harold Lasswell communication model, this article summarizes leading cadres new media communication characteristics from five aspects: content producer, content, channel, audience, and effect. Future studies may also enhance the empirical research from the effect perspective.
文摘Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.
文摘It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.
文摘As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simple. However, as a lot of media platform such as TikTok, QQ, WeChat and Little Red book widely used, the advertising form has become more pluralistic, the advertising content producer are not only by professional companies but also by influencers. Thus the content is becoming diversified. The advertising is entering people’s daily life as a fragmented, concealed, more entertaining way. The communication affect is gaining more widespread and effective.
基金sponsored by the following projects:Multi-modal Discourse Analysis of the Quzhou Government Affairs New Media(Grant No.202111488039).
文摘With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.
