With the development of online social networks,a special group of online users named organized posters(or Internet water army,Internet paid posters in some literatures) have fl ooded the social network communities. Th...With the development of online social networks,a special group of online users named organized posters(or Internet water army,Internet paid posters in some literatures) have fl ooded the social network communities. They are organized in groups to post with specific purposes and sometimes even confuse or mislead normal users.In this paper,we study the individual and group characteristics of organized posters. A classifier is constructed based on the individual and group characteristics to detect them. Extensive experimental results on three real datasets demonstrate that our method based on individual and group characteristics using SVM model(IGCSVM) is effective in detecting organized posters and better than existing methods. We take a first look at finding the promoters based on the detected organized posters of our IGCSVM method. Our experiments show that it is effective in detecting promoters.展开更多
Woman as a political trope had been essential to the Chinese Communist Party’s state vision of socialist modernization after the establishment of the People’s Republic of China in 1949.The Party valued women’s labo...Woman as a political trope had been essential to the Chinese Communist Party’s state vision of socialist modernization after the establishment of the People’s Republic of China in 1949.The Party valued women’s labor and devoted to emancipating it from the domestic realm so that women could be mobilized to actively participate in the collective socialist construction.Associating the figure of women with modernity is not an unprecedented strategy,for during the early twentieth century the“Modern Girl”embodying the essence of Chinese modernity had already become a conspicuous cultural icon in various kinds of visual cultural products.This paper investigates the ways in which females’public visual images were consciously constructed in the two different historical periods in order to cater to particular political or commercial schemes.It argues that while those images objectively capture the reality of social modernity to some extents,they also imply the artists’imaginary of an ideal vision of modernization.By registering female figures as the center for presentation,they were inscribed with males’desires through envisioning desirable female images that would correspond to their expectations of the concreteness of modernity.展开更多
Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applicatio...Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applications of emotional appeals in psychological intervention posters.This paper is of theoretical guiding significance of enhancing the influence of psychological intervention posters and giving full play to the role of these posters.展开更多
Introduction: Two spread methods of Covid-19, namely airborne and respiratory droplets, can be prevented by proper use of face masks. However, it has been reported an inadequate knowledge attitude and practice of prop...Introduction: Two spread methods of Covid-19, namely airborne and respiratory droplets, can be prevented by proper use of face masks. However, it has been reported an inadequate knowledge attitude and practice of proper use of face masks among school students. Therefore, the knowledge, attitude, and practice of school students should be improved. Different approaches are used to improve knowledge, attitude, and practice. However, e-posters are rare, and the effect of e-posters on improving the knowledge, attitude, and practice of school students on the proper use of face masks has not been studied. Objectives: The objective of this study was to determine the effect of an e-educational poster on knowledge, attitude, and practice of the proper use of face masks among school students. Method: This study was conducted as a pre-test and post-test design. The sample was 364 grade 11 students of the Gampaha educational division, Sri Lanka. Data were collected using self-administered questionnaires distributed pre and post to the interventional e-education poster. Data analyses were conducted by using SPSS Software. Results: Results show no significant demographic difference (p = 0.446) between the pre and post-test groups. A significant increase was observed between the pre and post-test mean scores of knowledge (p ≤ 0.05), attitude (p ≤ 0.05), and practice (p ≤ 0.05) on the proper use of face masks. In pre-group knowledge (p = 0.155), attitude (p = 0.258) and practice (p = 0.211) shows no significant difference due to gender. Also post group knowledge (p = 0.079), attitude (p = 0.835) and practice (p = 0.435) shows no significant difference due to gender. Conclusions: The results suggest that e-educational posters may be useful to improve the knowledge, attitude, and practice on the proper use of face masks among school students. The improvement of knowledge, attitude, and practice on the proper use of face masks by e-educational posters among school students occurs irrespective of gender.展开更多
Based on Gadamer’s philosophical viewpoint,the research scope starts from the domain of philosophical interpretation and extends to the field of poster design communication and aesthetics.In this paper,on the one han...Based on Gadamer’s philosophical viewpoint,the research scope starts from the domain of philosophical interpretation and extends to the field of poster design communication and aesthetics.In this paper,on the one hand,the author explains that art and beauty are basic ways of existence,and artistic experience surpasses the natural science method and is close to philosophical experience and historical experience;On the other hand,the paper clarifies and explains the understanding and being understood in poster design,as well as the understanding characteristics of aesthetic experience and artistic experience.While analyzing some hermeneutic phenomenon,this paper discusses the aesthetic function of art,and applies the combination of this function and aesthetic perception to the category of design.In consideration of the relationship between the two,this paper studies and discusses how to enhance the effect of poster design through effective methods,which would only deepen viewers’understanding of the work,but also enable viewers to enjoy the beauty of different degrees,so as to achieve the purpose of promoting information exchange and emotional communication,and further deepen the design connotation of the work.The communication function of poster design works needs to be realized in the application and appreciation,and its content expression needs to be realized in the subject understanding activities.Designers need to feel the unity of the meaning and form of the works in the poster design practice and experience,and explore the purpose and intention of the works of poster design in the aesthetic experience of art,thereupon then get the understanding of reality and the perception of the future of design,and then achieve the lofty pursuit of artistic aesthetics.展开更多
Poster design is a typical expressive form of visual art, while the construction of incorrupt government is the foundation of socialist spiritual civilization. The poster design themed with incorrupt government can pr...Poster design is a typical expressive form of visual art, while the construction of incorrupt government is the foundation of socialist spiritual civilization. The poster design themed with incorrupt government can promote the ideology of being honest in performing one＇ s official duties to be sublimaled when people are acquiring the visual aesthetic pleasure, so that it is firmly kept in the minds and the role of indirectly suppressing the corruption is played. In this paper, an in-depth analysis is made from the functions, value, and role of incorrupt government poster design by considering the harms of corruption and the needs on the of incorrupt government construction in the new period of socialism, and also the roles of poster design as the art carrier of corruption prevention and control in the construction of incorrupt government are emphasized, and then the positive role of art design in the construction of the socialist spiritual civilization is introduced accordingly through the special form of visual communication.展开更多
Posters are an usual means of wartime disseminating psychological warfare. In World War I and World War II and even the cold war period, it obtained a good performance, so its importance is self-evident. However, with...Posters are an usual means of wartime disseminating psychological warfare. In World War I and World War II and even the cold war period, it obtained a good performance, so its importance is self-evident. However, with the high-end development of modern science and technology, Intemet transmission replace and people＇ s self-cognition awakening, the psychological warfare dissemination means of simply by posters to expand influence has become obsolete, but it doesn＇ t mean that we don＇ t need these means. Most of the time, in such a complex social environment and interpersonal environment, the most original and most straightforward method is the most likely weapon to move people＇ s thought. This paper reviews the posters in World War I, World War II and cold war period in disseminating psychological warfare success to illustrate the importance of this means in wartime psychological warfare dissemination process. At the same time, it analyzes the feature of modern dissemination psychological warfare, mining new communication means with traditional publicity method and re-constructing the function application of posters in dissemination psychological warfare and other business expanding.展开更多
Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing...Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing methods changes, the role of posters has been contained in all sorts of marketing ideas, an also posters play a very important role in marketing ideas. Along with the progress of the times, the forms and contents of posters are in constant changes. In this paper, the application of traditional culture elements to poster design is mainly discussed.展开更多
Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon ...Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon is reflected in real estate posters as well, therefore, this thesis hopes to explore their essence of using multimodality and discussing meaning construction of the real estate posters.展开更多
As is known to all, language takes a significant role in communication and understanding. Actually, according to Systemic-Function and visual grammar, a varitey of semiotic resources such as image, color, could be ana...As is known to all, language takes a significant role in communication and understanding. Actually, according to Systemic-Function and visual grammar, a varitey of semiotic resources such as image, color, could be analysed and understood as a language. A movie poster is an example of decoding a complex intergration of a variety of semiotic resources. Through analysing a movie poster, it is clear to see how the realization of the three meta-functions based on Systemic-Function contributes to the overall meaning conveyed by movie posters.展开更多
Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This resea...Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van Leeuwen.The study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional meaning.By analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.展开更多
This study,grounded in design culture code theory,rigorously explores the multifaceted impact of visual imagery on poster design.Uniting theory with practicality,it dissects the strategic,semiotic,and technical aspect...This study,grounded in design culture code theory,rigorously explores the multifaceted impact of visual imagery on poster design.Uniting theory with practicality,it dissects the strategic,semiotic,and technical aspects of poster creation,illuminating how visual elements are strategically employed,convey nuanced meanings,and adhere to design principles.Notably,it scrutinizes the adaptability of these strategies across diverse socio-cultural contexts.The study enriches our comprehension of how visual choices endow posters with significance and emotional resonance.Furthermore,it contributes novel insights into the technical intricacies of visual design principles.By synthesizing theory and practice,with an emphasis on cross-cultural adaptability,this study advances our understanding of how visual imagery influences strategic,meaningful,and technical dimensions in poster design.It holds implications for design practitioners and offers inspiration for future research in this field.In humility,it contributes to the existing body of knowledge while paving the way for further exploration in the discipline.展开更多
基金supported by 973 Program of China(Grant No.2013CB329601, 2013CB329602,2013CB329604)NSFC of China(Grant No.60933005,91124002)+1 种基金863 Program of China(Grant No.2012AA01A401, 2012AA01A402)National Key Technology RD Program of China(Grant No.2012BAH38B04, 2012BAH38B06)
文摘With the development of online social networks,a special group of online users named organized posters(or Internet water army,Internet paid posters in some literatures) have fl ooded the social network communities. They are organized in groups to post with specific purposes and sometimes even confuse or mislead normal users.In this paper,we study the individual and group characteristics of organized posters. A classifier is constructed based on the individual and group characteristics to detect them. Extensive experimental results on three real datasets demonstrate that our method based on individual and group characteristics using SVM model(IGCSVM) is effective in detecting organized posters and better than existing methods. We take a first look at finding the promoters based on the detected organized posters of our IGCSVM method. Our experiments show that it is effective in detecting promoters.
文摘Woman as a political trope had been essential to the Chinese Communist Party’s state vision of socialist modernization after the establishment of the People’s Republic of China in 1949.The Party valued women’s labor and devoted to emancipating it from the domestic realm so that women could be mobilized to actively participate in the collective socialist construction.Associating the figure of women with modernity is not an unprecedented strategy,for during the early twentieth century the“Modern Girl”embodying the essence of Chinese modernity had already become a conspicuous cultural icon in various kinds of visual cultural products.This paper investigates the ways in which females’public visual images were consciously constructed in the two different historical periods in order to cater to particular political or commercial schemes.It argues that while those images objectively capture the reality of social modernity to some extents,they also imply the artists’imaginary of an ideal vision of modernization.By registering female figures as the center for presentation,they were inscribed with males’desires through envisioning desirable female images that would correspond to their expectations of the concreteness of modernity.
基金Sponsored by Educational Reform Project of Jiangxi Normal University(JXSDJG1746)
文摘Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applications of emotional appeals in psychological intervention posters.This paper is of theoretical guiding significance of enhancing the influence of psychological intervention posters and giving full play to the role of these posters.
文摘Introduction: Two spread methods of Covid-19, namely airborne and respiratory droplets, can be prevented by proper use of face masks. However, it has been reported an inadequate knowledge attitude and practice of proper use of face masks among school students. Therefore, the knowledge, attitude, and practice of school students should be improved. Different approaches are used to improve knowledge, attitude, and practice. However, e-posters are rare, and the effect of e-posters on improving the knowledge, attitude, and practice of school students on the proper use of face masks has not been studied. Objectives: The objective of this study was to determine the effect of an e-educational poster on knowledge, attitude, and practice of the proper use of face masks among school students. Method: This study was conducted as a pre-test and post-test design. The sample was 364 grade 11 students of the Gampaha educational division, Sri Lanka. Data were collected using self-administered questionnaires distributed pre and post to the interventional e-education poster. Data analyses were conducted by using SPSS Software. Results: Results show no significant demographic difference (p = 0.446) between the pre and post-test groups. A significant increase was observed between the pre and post-test mean scores of knowledge (p ≤ 0.05), attitude (p ≤ 0.05), and practice (p ≤ 0.05) on the proper use of face masks. In pre-group knowledge (p = 0.155), attitude (p = 0.258) and practice (p = 0.211) shows no significant difference due to gender. Also post group knowledge (p = 0.079), attitude (p = 0.835) and practice (p = 0.435) shows no significant difference due to gender. Conclusions: The results suggest that e-educational posters may be useful to improve the knowledge, attitude, and practice on the proper use of face masks among school students. The improvement of knowledge, attitude, and practice on the proper use of face masks by e-educational posters among school students occurs irrespective of gender.
文摘Based on Gadamer’s philosophical viewpoint,the research scope starts from the domain of philosophical interpretation and extends to the field of poster design communication and aesthetics.In this paper,on the one hand,the author explains that art and beauty are basic ways of existence,and artistic experience surpasses the natural science method and is close to philosophical experience and historical experience;On the other hand,the paper clarifies and explains the understanding and being understood in poster design,as well as the understanding characteristics of aesthetic experience and artistic experience.While analyzing some hermeneutic phenomenon,this paper discusses the aesthetic function of art,and applies the combination of this function and aesthetic perception to the category of design.In consideration of the relationship between the two,this paper studies and discusses how to enhance the effect of poster design through effective methods,which would only deepen viewers’understanding of the work,but also enable viewers to enjoy the beauty of different degrees,so as to achieve the purpose of promoting information exchange and emotional communication,and further deepen the design connotation of the work.The communication function of poster design works needs to be realized in the application and appreciation,and its content expression needs to be realized in the subject understanding activities.Designers need to feel the unity of the meaning and form of the works in the poster design practice and experience,and explore the purpose and intention of the works of poster design in the aesthetic experience of art,thereupon then get the understanding of reality and the perception of the future of design,and then achieve the lofty pursuit of artistic aesthetics.
文摘Poster design is a typical expressive form of visual art, while the construction of incorrupt government is the foundation of socialist spiritual civilization. The poster design themed with incorrupt government can promote the ideology of being honest in performing one＇ s official duties to be sublimaled when people are acquiring the visual aesthetic pleasure, so that it is firmly kept in the minds and the role of indirectly suppressing the corruption is played. In this paper, an in-depth analysis is made from the functions, value, and role of incorrupt government poster design by considering the harms of corruption and the needs on the of incorrupt government construction in the new period of socialism, and also the roles of poster design as the art carrier of corruption prevention and control in the construction of incorrupt government are emphasized, and then the positive role of art design in the construction of the socialist spiritual civilization is introduced accordingly through the special form of visual communication.
文摘Posters are an usual means of wartime disseminating psychological warfare. In World War I and World War II and even the cold war period, it obtained a good performance, so its importance is self-evident. However, with the high-end development of modern science and technology, Intemet transmission replace and people＇ s self-cognition awakening, the psychological warfare dissemination means of simply by posters to expand influence has become obsolete, but it doesn＇ t mean that we don＇ t need these means. Most of the time, in such a complex social environment and interpersonal environment, the most original and most straightforward method is the most likely weapon to move people＇ s thought. This paper reviews the posters in World War I, World War II and cold war period in disseminating psychological warfare success to illustrate the importance of this means in wartime psychological warfare dissemination process. At the same time, it analyzes the feature of modern dissemination psychological warfare, mining new communication means with traditional publicity method and re-constructing the function application of posters in dissemination psychological warfare and other business expanding.
文摘Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing methods changes, the role of posters has been contained in all sorts of marketing ideas, an also posters play a very important role in marketing ideas. Along with the progress of the times, the forms and contents of posters are in constant changes. In this paper, the application of traditional culture elements to poster design is mainly discussed.
文摘Posters have been one of the main research subjects in the Systemic-Functional Linguistics. Nowadays, posters are full of various types of semiotic modes with their wide applications of multimodality. This phenomenon is reflected in real estate posters as well, therefore, this thesis hopes to explore their essence of using multimodality and discussing meaning construction of the real estate posters.
文摘As is known to all, language takes a significant role in communication and understanding. Actually, according to Systemic-Function and visual grammar, a varitey of semiotic resources such as image, color, could be analysed and understood as a language. A movie poster is an example of decoding a complex intergration of a variety of semiotic resources. Through analysing a movie poster, it is clear to see how the realization of the three meta-functions based on Systemic-Function contributes to the overall meaning conveyed by movie posters.
基金the Guangzhou University Postgraduate Training Program for Innovation“Ecological discourse analysis of news reports on marine life conservation in China Daily(2020-2024)from the perspective of attitudinal resources”(Code:JCCX2024-041).
文摘Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van Leeuwen.The study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional meaning.By analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.
文摘This study,grounded in design culture code theory,rigorously explores the multifaceted impact of visual imagery on poster design.Uniting theory with practicality,it dissects the strategic,semiotic,and technical aspects of poster creation,illuminating how visual elements are strategically employed,convey nuanced meanings,and adhere to design principles.Notably,it scrutinizes the adaptability of these strategies across diverse socio-cultural contexts.The study enriches our comprehension of how visual choices endow posters with significance and emotional resonance.Furthermore,it contributes novel insights into the technical intricacies of visual design principles.By synthesizing theory and practice,with an emphasis on cross-cultural adaptability,this study advances our understanding of how visual imagery influences strategic,meaningful,and technical dimensions in poster design.It holds implications for design practitioners and offers inspiration for future research in this field.In humility,it contributes to the existing body of knowledge while paving the way for further exploration in the discipline.
