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浅析女性媒介形象及其赋权逻辑——以SK-II广告为例 被引量:2
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作者 罗砚月 《新闻研究导刊》 2019年第19期212-212,246,共2页
随着社会经济的发展,女性意识逐渐崛起,越来越多的品牌广告开始探索新时代的女性形象。SK-II系列品牌广告通过塑造出与众不同、独立自信的新时代女性的广告形象来迎合新时代女性的主体要求。但是,这种看似打破父权话语下的女性刻板印象... 随着社会经济的发展,女性意识逐渐崛起,越来越多的品牌广告开始探索新时代的女性形象。SK-II系列品牌广告通过塑造出与众不同、独立自信的新时代女性的广告形象来迎合新时代女性的主体要求。但是,这种看似打破父权话语下的女性刻板印象将女性的媒介形象从男性赋权中剥离,实则是将女性的思想嵌入商业赋权的新逻辑中,消解了女性的主体性,沦为资本的牺牲品。 展开更多
关键词 女性意识 媒介形象 商业赋权 sk-ii广告
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SK-II:艰难复兴 被引量:1
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作者 熊元 阿细 《21世纪商业评论》 2013年第19期64-65,共2页
曾是顶级护肤品的代表,被危机拉下神坛,七年沉寂,SK-II再出发。
关键词 护肤用品 sk-ii 品牌 市场
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SK-II事件带来的思考
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作者 曹艳 《商业文化》 2006年第10X期54-54,共1页
关键词 sk-ii 信用危机 东芝公司 品牌化妆品 国际著名品牌 品牌信用度 企业文化 信用问题 化妆品市场 质检局
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Six Amino Acids among Natural Moisturizing Factors Responsible for Skin Hydration: Improvement and Anti-Aging of Skin by Galactomyces Ferment Filtrate-PiteraTM Containing Skin Moisturizer
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作者 Kukizo Miyamoto Yoko Munakata +4 位作者 Keisuke Fujii Wang Summer Ley Yang Suda Sudarsana Masutaka Furue 《Journal of Cosmetics, Dermatological Sciences and Applications》 2024年第2期113-127,共15页
Background: Natural moisturizing factors (NMFs) are filaggrin-derived components in the cornified layer that are critical for maintaining healthy skin moisturization and barrier function. However, studies have reporte... Background: Natural moisturizing factors (NMFs) are filaggrin-derived components in the cornified layer that are critical for maintaining healthy skin moisturization and barrier function. However, studies have reported conflicting findings on the relationship between NMF levels and aging, while few studies have investigated this relationship clinically. To fill this research gap, we determined the levels of major NMF components such as free amino acids, pyrrolidone carboxylic acid, and urocanic acids, and individually verified their relationships with skin hydration, barrier function, age, and skin aging. Purpose: The objective of this study was to clinically investigate the relationship between NMF components levels and skin aging in facial skin. The main NMF components were obtained from facial skin and quantified. We then selected NMF components showing strong relationships to skin hydration, and analyzed the relationships of the levels of these selected NMF components with signs of skin aging, namely, texture, pores, wrinkles, and dullness (L-value). We also examined the efficacy of treatment with a skin care formula (SK-II Facial Treatment Essence, called SK-II FTE hereafter) including Galactomyces ferment filtrate (GFF, PiteraTM) on the selected NMF component levels associated with skin hydration and barrier function, and the signs of skin aging of texture, pores, wrinkles, and dullness (L-value). Method: We conducted two clinical trials in this research. In Study 1, we measured 23 NMF components using tape-stripped cornified layer to quantify them via an HPLC method in 196 Asian females aged 20 to 59 (mean S.D., 38.6 9.4). Facial visual aging parameters [texture, pores, wrinkles, and dullness (L-value)], as well as elasticity (R7), skin hydration, and TEWL, were quantified using facial skin imaging and skin physical property measurement devices. Study 2 was performed to evaluate whether the facial application of SK-II FTE affects the NMF levels and skin aging parameters in 63 Asian female volunteers aged 20 to 55 (38.4 9.03). During the course of Study 2, 0.6 mL of SK-II FTE was applied to the face twice daily in the morning and afternoon. Skin measurements were performed at the start of the day (baseline) and at week 8. Results: In Study 1, we examined the stratum corneum levels of 23 NMF components comparing to the skin hydration status in 196 female subjects. The subjects were divided into two groups using the median of each measured NMF component. Skin hydration values were compared between the two groups defined for each NMF component. The results showed that subjects with higher levels of six amino acids, alanine, arginine, asparagine, glutamine, glycine, and histidine, exhibited significantly higher skin hydration than those with lower amino acid levels. No significant differences in skin hydration values were found for the other 17 NMF components. We then analyzed whether the sum of these six amino acid NMF components (called 6-AA-NMFs, hereafter) is affected by aging. The 6-AA-NMF level peaked in the subjects aged 25-29, and then gradually and significantly decreased with age. Interestingly, the 6-AA-NMF level was significantly correlated with the skin hydration value, but not with TEWL. In addition, the 6-AA-NMF level demonstrated significant correlations with the signs of skin aging of texture, pores, wrinkles, and dullness (L-value). Then, in Study 2, we examined whether the daily application of SK-II FTE affects the 6-AA-NMF level and visual aging parameters in 63 females. SK-II FTE demonstrated significant increases of the levels of 6-AA-NMFs and each of its components associated with hydration and barrier function, and improvements of skin texture, pores, wrinkles, and dullness (L-value) during the 8 weeks of treatment of facial skin. Conclusion: These clinical studies with large numbers of subjects across a wide age range revealed that six amino acids as NMF components were highly correlated with facial skin hydration in the stratum corneum. The levels of these six NMF components were also found to decrease at ages after the 30 s and were significantly correlated with major signs of skin aging. Notably, these six NMF components (6-AA-NMFs) were increased by SK-II FTE treatment associated with improvements of skin hydration and signs of skin aging, namely, texture, pores, wrinkles, and dullness (L-value). These studies were limited by the lack of investigation of why some NMF components were not associated with skin hydration. More clinical trials examining various NMF components and their relationship with aging are anticipated. 展开更多
关键词 NMF Amino Acid Visual Aging Parameter Hydration AGING Texture Pore Wrinkle Dullness Galactomyces Ferment Filtrate PiteraTM sk-ii Facial Treatment Essence
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Quantification of In Vivo Epidermal Keratinocyte Architecture Associated with the Signs of Skin Aging and the Skin Benefit Evaluation by Application of Galactomyces Ferment Filtrate (Pitera)-Containing Skin Care Product
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作者 Kukizo Miyamoto Yoko Munakata +4 位作者 Keisuke Fujii Chenlu Lei Ley Yang Suda Sudarsana Masutaka Furue 《Journal of Cosmetics, Dermatological Sciences and Applications》 2024年第1期12-28,共17页
Background: Aged skin exhibits visual alterations such as wrinkles, rough texture, pore dilation, and dull skin tone, as well as physiological aging, namely, decreased hydration and increased transepidermal water loss... Background: Aged skin exhibits visual alterations such as wrinkles, rough texture, pore dilation, and dull skin tone, as well as physiological aging, namely, decreased hydration and increased transepidermal water loss (TEWL). Recent advances in coherence tomography have also revealed that skin aging affects in vivo epidermal keratinocyte architecture. However, the interconnectivity between spatial architectural aging and visual/physiological aging parameters remains largely unknown. Purpose: To elucidate whether the tomographic keratinocyte architectural aging is correlated with visual and physiological skin aging parameters and to quantitatively evaluate the improvements of the architectural, visual, and physiological aging parameters by the daily treatment of the skin care formula containing Galactomyces Ferment Filtrate (GFF, 8X Pitera<sup>TM</sup>). Method: We measured the in vivo keratinocyte cellular architecture with two-photon stereoscopic tomography obtaining by-layer epidermal section images in 78 Asian females of various ages. Visual aging parameters were analyzed using a portable image capture system. Hydration and TEWL were also assessed. The anti-aging effects of GFF-containing skin moisturizer (SK-II LXP Cream<sup>TM</sup>) were also examined in two studies after twice-daily application for 2 (N = 35) and 4 (N = 32) weeks. Results: As for the keratinocyte cellular architecture, skin aging was significantly associated with decreased cell density and increased cell uniformity. These architectural aging parameters were significantly correlated with visual and physiological aging parameters, namely, rough texture, wrinkles, pore dilation, dull skin tone, dehydration, and increased TEWL. The strong interconnectivity allowed us to develop formulae to estimate the keratinocyte architecture from visual aging parameters. Moreover, twice-daily application of SK-II significantly improved the keratinocyte architecture associated with multiple skin aging visual and physiological parameters. Conclusion: Skin aging is a process involving mutual interconnections among epidermal keratinocyte cellular architecture, visual, and physiological parameters. The GFF-containing moisturizer SK-II effectively improves spatial architecture of keratinocytes in epidermis and these evaluated skin aging parameters in a new trajectory over the course of treatment. . 展开更多
关键词 Facial Skin Aging In Vivo Keratinocyte Cellular Architecture Visual Aging Pa-rameter Dehydration INTERCONNECTIVITY New Trajectory Galactomyces Fer-ment Filtrate PiteraTM sk-ii LXP CreamTM
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SK-II“质量门”危机
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作者 张莉 《IT经理世界》 2006年第19期16-16,共1页
关键词 质量门 消费者 中华人民共和国 宝洁公司 sk-ii
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中国白垩纪大陆科学钻探工程:松科一井科学钻探工程的实施与初步进展 被引量:56
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作者 王成善 冯志强 +8 位作者 吴河勇 王璞珺 孔凡军 冯子辉 任延广 杨甘生 万晓瞧 黄永建 张世红 《地质学报》 EI CAS CSCD 北大核心 2008年第1期9-20,共12页
获取全球环境与气候变化记录是世界科学钻探发展的必然趋势。白垩纪作为地质历史时期"温室气候"的典型范例时期,提供了温室气候条件下地球气候系统运作和变化的良好档案。但是目前国际上针对白垩纪地层的科学钻探主要限于海... 获取全球环境与气候变化记录是世界科学钻探发展的必然趋势。白垩纪作为地质历史时期"温室气候"的典型范例时期,提供了温室气候条件下地球气候系统运作和变化的良好档案。但是目前国际上针对白垩纪地层的科学钻探主要限于海相地层,对陆相白垩系的科学钻探尚属空白。在我国松辽盆地北部新近完成的中国白垩纪大陆科学钻探工程——松科1井项目有望在此方面取得重要的突破。该项目经过一年多的努力,钻探工程已经全部结束,总计获取岩心长2485.89m,收获率达96.46%,是目前为止所获取的国际上第一条最长而且连续的白垩系陆相沉积记录。针对岩心的全面研究工作正在开展并已取得初步成果。相关研究工作进展突出表现在通过厘米级样品的取样与分析,将传统地质学百万年的时间分辨率提高到万年尺度,预计其研究结果可为解决当今的全球变暖问题提供重要的参照。利用松科1井科学钻探工程的原始科学资料和研究成果,对岩心已经和在建的包括岩石地层、古生物、沉积相、古地磁、有机地化、旋回地层、地微生物等十大剖面系列,进行科学钻探成果的集成。初步研究在沉积学和有机地球化学、旋回地层学、松辽古湖泊温度变化、地微生物和古大气中CO2浓度定量重建方面已取得重要进展。"松科1井"全部岩心剖切后,38%将馆藏保存,其余将用于现阶段研究,并向全世界科学家开放。后续工程"松科2井"也已经被列入国际大陆钻探计划(ICDP)候选项目。 展开更多
关键词 大陆科学钻探 白垩纪 松辽盆地 松科1井 研究进展
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从宝洁事件看如何进行危机管理 被引量:1
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作者 王然 《社会科学家》 CSSCI 2005年第S1期386-387,共2页
2005年3月7日,江西南昌的一位女性消费者把宝洁公司告上了法庭,由此引发了宝洁的广告危机和质量危机。本文从危机管理的角度,对宝洁如何进行危机管理进行评论,接着提出宝洁危机管理的不足以及相应的建议。
关键词 危机 危机管理 宝洁 sk-ii事件
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关于“SK—II事件”的思考——有关危机公关的探讨
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作者 琚亮亮 《太原城市职业技术学院学报》 2007年第3期43-44,共2页
对于企业来说,危机中的公关实际上就是企业在处理危机时所采取的一切策略和营销手段,以恢复公众信任,重塑企业形象,而最好最完善的危机公关则是把公关危机“扼杀在摇篮中”。
关键词 sk-ii事件 危机公关 对策
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SK-Ⅱ广告短片对塑造其品牌形象的作用研究 被引量:1
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作者 田冉 《视听》 2019年第4期230-231,共2页
随着经济全球化的发展,化妆品企业之间的竞争已从产品之间的竞争转化为品牌之间的竞争,而品牌竞争的焦点是品牌形象的竞争。SK-Ⅱ作为一款将尖端科技与护肤品开发完美结合的高端产品,尝试在主流消费者中找准自己的定位并开拓更大的年轻... 随着经济全球化的发展,化妆品企业之间的竞争已从产品之间的竞争转化为品牌之间的竞争,而品牌竞争的焦点是品牌形象的竞争。SK-Ⅱ作为一款将尖端科技与护肤品开发完美结合的高端产品,尝试在主流消费者中找准自己的定位并开拓更大的年轻消费者市场。本文在品牌形象相关理论的基础上,对其三则主要广告短片进行分析,得到的结论是品牌应该在塑造品牌形象时突出其差异性,抓住目标顾客的情感诉求,不再停留于单纯介绍产品的层面,而应该通过品牌传达使消费者为其买单的价值观。 展开更多
关键词 sk-ii 广告短片 品牌形象 价值观
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浅析社会化媒体时代品牌传播新思维--以SK-Ⅱ“改写命运”品牌活动为例 被引量:1
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作者 彭蓓 《声屏世界》 2018年第2期46-48,共3页
本文针对日趋繁盛的社会化媒体发展现象,深度分析了社交媒体的发展与营销环境变化和品牌传播实现方式转变之间的联系,并通过个案分析方法研究了为期三年的SK-Ⅱ"改写命运"品牌活动。由此,文章提出了社会化媒体时代品牌传播的... 本文针对日趋繁盛的社会化媒体发展现象,深度分析了社交媒体的发展与营销环境变化和品牌传播实现方式转变之间的联系,并通过个案分析方法研究了为期三年的SK-Ⅱ"改写命运"品牌活动。由此,文章提出了社会化媒体时代品牌传播的全媒体思维、内容思维、用户思维,以期为新时代品牌传播实践与理论思考提供有益借鉴。 展开更多
关键词 社会化媒体 品牌运动 sk-ii 价值观沟通
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Korean Cosmetics Fade away from Tmall List
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《China Detergent & Cosmetics》 2019年第2期4-4,共1页
According to the list of beauty & personal care brand operation results announced by Tmall in April, OLAY ranked first in terms of beauty categoty, and L’Oreal and SK-II entered the Top 10 while no any Korean cos... According to the list of beauty & personal care brand operation results announced by Tmall in April, OLAY ranked first in terms of beauty categoty, and L’Oreal and SK-II entered the Top 10 while no any Korean cosmetic brands appeared. Specifically, OLAY, L'Oreal Paris, SK-II, Estée Lauder, Shiseido, Lanc?me, Maybelline, Chioture, Meiking and Chando were the TOP 10 brands. According to the survey's results in China, it is not that optimistic in terms of the sales of Korean cosmetics in Tmall apart from those in duty-free store and department stores. 展开更多
关键词 KOREAN COSMETICS FADE Tmall LIST sk-ii
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SK—II在上海推出新形象新柜台新产品
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《中国化妆品(专业版)》 1999年第12期72-72,共1页
关键词 化妆品 高档护肤品牌 形象代言人 sk-ii 上海 新形象 新产品 关之琳
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奥运会女性选手的视听呈现——以《VS动画系列》为例
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作者 朱穆兰 《影视制作》 2021年第12期86-90,共5页
SK-II STUDIO精湛的制作风格在《VS动画系列》中融合丰富的视听元素,本文基于影像本体,通过对其制作团队、视觉画风、听觉风格这三方面的呈现效果进行详细解读,期望对影视后期制作人带来创作灵感。
关键词 《VS动画系列》 奥运会选手 视听语言 sk-ii STUDIO 后期效果
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对SK-Ⅱ“相亲角”广告中职业女性形象的探析 被引量:3
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作者 王志华 刘婧婧 《山东女子学院学报》 2018年第1期69-74,共6页
SK-Ⅱ"相亲角"广告对职业女性中占绝对主体的"剩女"这一群体进行了关注。对其生活境遇的揭示直达作为"剩女"的职业女性的真实,对其独立自信和美丽形象的塑造改写了已有广告对职业女性的印象。SK-Ⅱ"... SK-Ⅱ"相亲角"广告对职业女性中占绝对主体的"剩女"这一群体进行了关注。对其生活境遇的揭示直达作为"剩女"的职业女性的真实,对其独立自信和美丽形象的塑造改写了已有广告对职业女性的印象。SK-Ⅱ"相亲角"广告对职业女性形象的书写对于社会如何关注和思考性别问题,及全面认识职业女性等具有重要的价值和意义。 展开更多
关键词 “相亲角”广告 职业女性 “剩女” 女性形象
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