This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrumen...This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.展开更多
Recently,the authors often see words such as youth slang,neologism and Internet slang on social networking sites(SNSs)that are not registered on dictionaries.Since the documents posted to SNSs include a lot of fresh i...Recently,the authors often see words such as youth slang,neologism and Internet slang on social networking sites(SNSs)that are not registered on dictionaries.Since the documents posted to SNSs include a lot of fresh information,they are thought to be useful for collecting information.It is important to analyse these words(hereinafter referred to as‘slang’)and capture their features for the improvement of the accuracy of automatic information collection.This study aims to analyse what features can be observed in slang by focusing on the topic.They construct topic models from document groups including target slang on Twitter by latent Dirichlet allocation.With the models,they chronologically the analyse change of topics during a certain period of time to find out the difference in the features between slang and general words.Then,they propose a slang classification method based on the change of features.展开更多
This article mainly studies the impacts of social network sites on English teaching and learning from several aspects,such as the background knowledge of social network sites(SNSs),definition and types,as well as the ...This article mainly studies the impacts of social network sites on English teaching and learning from several aspects,such as the background knowledge of social network sites(SNSs),definition and types,as well as the common use of SNSs in China.The article uses a special view to analyze the possibility of using social network sites on English education.展开更多
文摘This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.
文摘Recently,the authors often see words such as youth slang,neologism and Internet slang on social networking sites(SNSs)that are not registered on dictionaries.Since the documents posted to SNSs include a lot of fresh information,they are thought to be useful for collecting information.It is important to analyse these words(hereinafter referred to as‘slang’)and capture their features for the improvement of the accuracy of automatic information collection.This study aims to analyse what features can be observed in slang by focusing on the topic.They construct topic models from document groups including target slang on Twitter by latent Dirichlet allocation.With the models,they chronologically the analyse change of topics during a certain period of time to find out the difference in the features between slang and general words.Then,they propose a slang classification method based on the change of features.
文摘This article mainly studies the impacts of social network sites on English teaching and learning from several aspects,such as the background knowledge of social network sites(SNSs),definition and types,as well as the common use of SNSs in China.The article uses a special view to analyze the possibility of using social network sites on English education.
