Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials f...Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal.展开更多
Budget hotels, as an emerging hotel model, were started and attained a rapid development in China in the last ten years, and have proven to be important part of China抯 hotel industry. As competitions in the hotel ind...Budget hotels, as an emerging hotel model, were started and attained a rapid development in China in the last ten years, and have proven to be important part of China抯 hotel industry. As competitions in the hotel industry become increasingly fiercer, budget hotel brands launch a fight for seizing more market share. Therefore, it is necessary for Xuchang Jinjiang INN as a famous hotel brand to be distinguished from the hotel product strategies of the developed economic areas in the development environment of the small and medium-sized tourism cities, so as to adapt to the characteristics of regional market.展开更多
What began as an idea from an Internet posting is now set to sweep through China Asingle posting on the Internet gave birth to a large budget hotel brand.In 2001, the founder of ctrip.com, Ji Qi, noticed an online fri...What began as an idea from an Internet posting is now set to sweep through China Asingle posting on the Internet gave birth to a large budget hotel brand.In 2001, the founder of ctrip.com, Ji Qi, noticed an online friend com-plaining that ctrip.com’s hotel reser-展开更多
文摘Millennials have a high spending power toward travel and therefore,the boutique budget hotel sector has been rapidly developing to attract this target market.However,there is not much information on what Millennials find important in service quality at these hotels,due to which it is pertinent for hoteliers to research and understand their behavior to cater to them accordingly.Therefore,this research investigates which service quality attributes Millennials find the most important in boutique budget hotels.This exploratory study reviews past literature and issuing questionnaire surveys for Millennials.This study explores the service quality dimensions within boutique budget hotels and how the dimensions further influence customer satisfaction and customer loyalty.The results obtained from the exploratory factor analysis revealed five dimensions of service quality,namely,hotel experience,staff experience,device experience,visual appeal perception,and wireless connection.Multiple regression analysis was also applied and showed that these five dimensions had a statistically significant positive influence on customer satisfaction and customer loyal.
文摘Budget hotels, as an emerging hotel model, were started and attained a rapid development in China in the last ten years, and have proven to be important part of China抯 hotel industry. As competitions in the hotel industry become increasingly fiercer, budget hotel brands launch a fight for seizing more market share. Therefore, it is necessary for Xuchang Jinjiang INN as a famous hotel brand to be distinguished from the hotel product strategies of the developed economic areas in the development environment of the small and medium-sized tourism cities, so as to adapt to the characteristics of regional market.
文摘What began as an idea from an Internet posting is now set to sweep through China Asingle posting on the Internet gave birth to a large budget hotel brand.In 2001, the founder of ctrip.com, Ji Qi, noticed an online friend com-plaining that ctrip.com’s hotel reser-
