In recent years,deep learning has been widely applied in the fields of recommendation systems and click-through rate(CTR)prediction,and thus recommendation models incorporating deep learning have emerged.In addition,t...In recent years,deep learning has been widely applied in the fields of recommendation systems and click-through rate(CTR)prediction,and thus recommendation models incorporating deep learning have emerged.In addition,the design and implementation of recommendation models using information related to user behavior sequences is an important direction of current research in recommendation systems,and models calculate the likelihood of users clicking on target items based on their behavior sequence information.In order to explore the relationship between features,this paper improves and optimizes on the basis of deep interest network(DIN)proposed by Ali’s team.Based on the user behavioral sequences information,the attentional factorization machine(AFM)is integrated to obtain richer and more accurate behavioral sequence information.In addition,this paper designs a new way of calculating attention weights,which uses the relationship between the cosine similarity of any two vectors and the absolute value of their modal length difference to measure their relevance degree.Thus,a novel deep learning CTR prediction mode is proposed,that is,the CTR prediction network based on user behavior sequence and feature interactions deep interest and machines network(DIMN).We conduct extensive comparison experiments on three public datasets and one private music dataset,which are more recognized in the industry,and the results show that the DIMN obtains a better performance compared with the classical CTR prediction model.展开更多
Online advertising click-through rate(CTR) prediction is aimed at predicting the probability of a user clicking an ad,and it has undergone considerable development in recent years.One of the hot topics in this area is...Online advertising click-through rate(CTR) prediction is aimed at predicting the probability of a user clicking an ad,and it has undergone considerable development in recent years.One of the hot topics in this area is the construction of feature interactions to facilitate accurate prediction.Factorization machine provides second-order feature interactions by linearly multiplying hidden feature factors.However,real-world data present a complex and nonlinear structure.Hence,second-order feature interactions are unable to represent cross information adequately.This drawback has been addressed using deep neural networks(DNNs),which enable high-order nonlinear feature interactions.However,DNN-based feature interactions cannot easily optimize deep structures because of the absence of cross information in the original features.In this study,we propose an effective CTR prediction algorithm called CAN,which explicitly exploits the benefits of attention mechanisms and DNN models.The attention mechanism is used to provide rich and expressive low-order feature interactions and facilitate the optimization of DNN-based predictors that implicitly incorporate high-order nonlinear feature interactions.The experiments using two real datasets demonstrate that our proposed CAN model performs better than other cross feature-and DNN-based predictors.展开更多
文摘In recent years,deep learning has been widely applied in the fields of recommendation systems and click-through rate(CTR)prediction,and thus recommendation models incorporating deep learning have emerged.In addition,the design and implementation of recommendation models using information related to user behavior sequences is an important direction of current research in recommendation systems,and models calculate the likelihood of users clicking on target items based on their behavior sequence information.In order to explore the relationship between features,this paper improves and optimizes on the basis of deep interest network(DIN)proposed by Ali’s team.Based on the user behavioral sequences information,the attentional factorization machine(AFM)is integrated to obtain richer and more accurate behavioral sequence information.In addition,this paper designs a new way of calculating attention weights,which uses the relationship between the cosine similarity of any two vectors and the absolute value of their modal length difference to measure their relevance degree.Thus,a novel deep learning CTR prediction mode is proposed,that is,the CTR prediction network based on user behavior sequence and feature interactions deep interest and machines network(DIMN).We conduct extensive comparison experiments on three public datasets and one private music dataset,which are more recognized in the industry,and the results show that the DIMN obtains a better performance compared with the classical CTR prediction model.
文摘Online advertising click-through rate(CTR) prediction is aimed at predicting the probability of a user clicking an ad,and it has undergone considerable development in recent years.One of the hot topics in this area is the construction of feature interactions to facilitate accurate prediction.Factorization machine provides second-order feature interactions by linearly multiplying hidden feature factors.However,real-world data present a complex and nonlinear structure.Hence,second-order feature interactions are unable to represent cross information adequately.This drawback has been addressed using deep neural networks(DNNs),which enable high-order nonlinear feature interactions.However,DNN-based feature interactions cannot easily optimize deep structures because of the absence of cross information in the original features.In this study,we propose an effective CTR prediction algorithm called CAN,which explicitly exploits the benefits of attention mechanisms and DNN models.The attention mechanism is used to provide rich and expressive low-order feature interactions and facilitate the optimization of DNN-based predictors that implicitly incorporate high-order nonlinear feature interactions.The experiments using two real datasets demonstrate that our proposed CAN model performs better than other cross feature-and DNN-based predictors.
