Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for whic...Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.展开更多
Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder h...Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder has posed a major burden on public health wherein patients with severe thalassemia need periodic therapy of iron chelation and blood transfusion for survival.Therefore,controlling thalassemia is extremely important and is made by promoting screening to the general population,particularly among thalassemia carriers.Today Twitter is one of the most influential social media platforms for sharing opinions and discussing different topics like people’s health conditions and major public health affairs.Exploring individuals’sentiments in these tweets helps the research centers to formulate strategies to promote thalassemia screening to the public.An effective Lexiconbased approach has been introduced in this study by highlighting a classifier called valence aware dictionary for sentiment reasoning(VADER).In this study applied twitter intelligence tool(TWINT),Natural Language Toolkit(NLTK),and VADER constitute the three main tools.VADER represents a gold-standard sentiment lexicon,which is basically tailored to attitudes that are communicated by using social media.The contribution of this study is to introduce an effective Lexicon-based approach by highlighting a classifier calledVADERto analyze the sentiment of the general population,particularly among thalassemia carriers on the social media platform Twitter.In this study,the results showed that the proposed approach achieved 0.829,0.816,and 0.818 regarding precision,recall,together with F-score,respectively.The tweets were crawled using the search keywords,“thalassemia screening,”thalassemia test,“and thalassemia diagnosis”.Finally,results showed that India and Pakistan ranked the highest in mentions in tweets by the public’s conversations on thalassemia screening with 181 and 164 tweets,respectively.展开更多
The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights ba...The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.展开更多
In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth an...In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.展开更多
This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid e...This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.展开更多
Dedicated multi media platforms have the potential to enhance experiences and increase people’s awareness of cultural heritage.It is,however,not clear to what extent and by which functions these platforms accomplish ...Dedicated multi media platforms have the potential to enhance experiences and increase people’s awareness of cultural heritage.It is,however,not clear to what extent and by which functions these platforms accomplish this.Therefore,the aim of this research is to investigate the influence of functionalities offered by a well-designed multi-media web-platform on the awareness and experience of cultural heritage.The multi media platform used is focused on Strijp-S,an industrial cultural heritage in Eindhoven,the Netherlands.The platform was created as a prototype based on a study of users’preferences for contents and media types offered.To collect data,a sample of 302 respondents used the platform to explore and view Strijp-S.To test assumed relationships between different functionalities,awareness and experience in an integrated fashion,the data are analyzed using Structural Equation Modelling(SEM).The results show that information-collection funtionality plays a significant role in improving awareness of cultural heritage,whereas auxiliary functions are particularly helpful for enhancing experiences.The perceived helpfulness of these two sets of functions differ however between users depending on theitr level of prior knowledge.Policymakers and urban planners can use these results to create their own platform based on local heritage to increase the citizens’awareness of cultural heritage.展开更多
文摘Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.
基金The authors are thankful to the Deanship of Scientific Research at Najran University for funding this work under the Research Collaboration Funding program grant coder NU/RC/SERC/11/5.
文摘Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder has posed a major burden on public health wherein patients with severe thalassemia need periodic therapy of iron chelation and blood transfusion for survival.Therefore,controlling thalassemia is extremely important and is made by promoting screening to the general population,particularly among thalassemia carriers.Today Twitter is one of the most influential social media platforms for sharing opinions and discussing different topics like people’s health conditions and major public health affairs.Exploring individuals’sentiments in these tweets helps the research centers to formulate strategies to promote thalassemia screening to the public.An effective Lexiconbased approach has been introduced in this study by highlighting a classifier called valence aware dictionary for sentiment reasoning(VADER).In this study applied twitter intelligence tool(TWINT),Natural Language Toolkit(NLTK),and VADER constitute the three main tools.VADER represents a gold-standard sentiment lexicon,which is basically tailored to attitudes that are communicated by using social media.The contribution of this study is to introduce an effective Lexicon-based approach by highlighting a classifier calledVADERto analyze the sentiment of the general population,particularly among thalassemia carriers on the social media platform Twitter.In this study,the results showed that the proposed approach achieved 0.829,0.816,and 0.818 regarding precision,recall,together with F-score,respectively.The tweets were crawled using the search keywords,“thalassemia screening,”thalassemia test,“and thalassemia diagnosis”.Finally,results showed that India and Pakistan ranked the highest in mentions in tweets by the public’s conversations on thalassemia screening with 181 and 164 tweets,respectively.
基金The article has been prepared as a result of the research and discussions carried out within the Compact,Horizon 2020,EU project(Compact:from research to policy through raising awareness of the state of the art on social media and convergenceProject Number 762128,call:H2020-ICT-2016-2017,topic:ICT-19-2017).The authors are much indebted to Rosemary Aud Franklin,AssocSr Librarian,University of Cincinnati,for providing valuable insights and polishing the text in the process of work.
文摘The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.
文摘In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.
基金The 2023 Anhui University of Finance and Economics teaching project“Construct the Intelligent Teaching Mode of New Media Marketing”(Project Number:acszhkt2023003)“Research on Ideological and Political Teaching Mode Based on Intelligent Classroom-Take the Course of New Media Marketing as An Example”(Project Number:acszjyyb2023003)。
文摘This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.
文摘Dedicated multi media platforms have the potential to enhance experiences and increase people’s awareness of cultural heritage.It is,however,not clear to what extent and by which functions these platforms accomplish this.Therefore,the aim of this research is to investigate the influence of functionalities offered by a well-designed multi-media web-platform on the awareness and experience of cultural heritage.The multi media platform used is focused on Strijp-S,an industrial cultural heritage in Eindhoven,the Netherlands.The platform was created as a prototype based on a study of users’preferences for contents and media types offered.To collect data,a sample of 302 respondents used the platform to explore and view Strijp-S.To test assumed relationships between different functionalities,awareness and experience in an integrated fashion,the data are analyzed using Structural Equation Modelling(SEM).The results show that information-collection funtionality plays a significant role in improving awareness of cultural heritage,whereas auxiliary functions are particularly helpful for enhancing experiences.The perceived helpfulness of these two sets of functions differ however between users depending on theitr level of prior knowledge.Policymakers and urban planners can use these results to create their own platform based on local heritage to increase the citizens’awareness of cultural heritage.
