With the gradual improvement of Chinese women’s status in the 21st century,gender studies and gender relations have become one of the hottest topics in Chinese society,which consequently prompted Chinese Women’s Cin...With the gradual improvement of Chinese women’s status in the 21st century,gender studies and gender relations have become one of the hottest topics in Chinese society,which consequently prompted Chinese Women’s Cinema to attract the attention of larger audiences.With regard to the box office performance of Chinese Women’s Cinema,there seems to be a gap in research in finding an association between women’s status and the relevant films’box office performance.The purpose of this research is to outline the underlying reasons for the changes in gender roles and gender representation in the Chinese film industry over the past few decades in order to better understand this expansive social change in the 21st century.This study provides a comprehensive analysis through the use of questionnaires to better understand society’s attitude towards gender representation within the film industry.The questionnaire findings indicate that there is a direct correlation between people’s awareness of women’s changing status and gender equality and their acceptance of materials produced by Chinese Women’s Cinema.At the some time,it highlights that the Chinese government’s support and initiatives for gender equality have had a significant impact on the general popularity of Chinese Women’s Cinema.The significance of this research is to effectively popularize Chinese Women’s Cinema culture and the box office growth by understanding the social attitude towards gender representation in the Chinese film industry and to provide relevant information about the development direction and trend of Chinese Women’s Cinema.Furthermore,this research aims to provide foundational support for gender equality and help to understand the underlying factors that society needs to promote gender equality.展开更多
The box office during the later Spring Festival shows an attractive prospect.This paper studied the factors affecting total box office during the broad Spring Festival which is from the Spring Festival to the Lantern ...The box office during the later Spring Festival shows an attractive prospect.This paper studied the factors affecting total box office during the broad Spring Festival which is from the Spring Festival to the Lantern Festival.Data of films released during the broad Spring Festival from the years 2016 to 2019 in China were gathered,and the impact of eight explanatory variables on the box office during the broad Spring Festival was empirically analyzed by partial least squares(PLS)regression with software SIMCA.The results suggest that word-of-mouth has the most positive effect on the box office during the broad Spring Festival.Later propaganda has a positive effect,while early promotion has a negative effect on the box office.Director’s influence has a positive effect,while actor’s influence does not contribute much to the box office.Length of the trailer has a negative effect.The film format of 2D or 3D doesn’t contribute much to the box office.展开更多
Chinese filmmakers are refining the art of turning a profit from small budget films ORGANIZERS of China’s upcoming film festivals are finally giving recognition to the little guys,to encourage a generation of young,t...Chinese filmmakers are refining the art of turning a profit from small budget films ORGANIZERS of China’s upcoming film festivals are finally giving recognition to the little guys,to encourage a generation of young,talented directors producing low budget films. Several nominees were announced on September 10 to compete for the Small and Medium-Budget Film Prize at the annual Golden Rooster and Hundred Flowers Film Festival,later in the year.展开更多
文章搜集了678部电影并将其作为数据,选择电影制式、电影题材、制片地区、发行公司、是否I P续集、主演、导演、编剧以及档期等作为主要影响因素,使用合理方法将这些影响因素进行量化并归一化处理后,随机选取其中300部电影使用随机森林...文章搜集了678部电影并将其作为数据,选择电影制式、电影题材、制片地区、发行公司、是否I P续集、主演、导演、编剧以及档期等作为主要影响因素,使用合理方法将这些影响因素进行量化并归一化处理后,随机选取其中300部电影使用随机森林算法计算特征重要性,并使用对数变换计算权重,之后使用BP神经网络对剩余电影进行票房预测。实验表明,对电影影响因素赋予权重后的模型十折交叉验证R-Sq ua red均值为0.7998,高于未进行权重赋予的0.6641,并且在对知名电影进行预测时,权重赋予后的模型的预测值总体上也更接近实际值,可见使用随机森林特征重要性分数进行权重赋予可以在一定程度上提高票房预测效果。展开更多
文摘With the gradual improvement of Chinese women’s status in the 21st century,gender studies and gender relations have become one of the hottest topics in Chinese society,which consequently prompted Chinese Women’s Cinema to attract the attention of larger audiences.With regard to the box office performance of Chinese Women’s Cinema,there seems to be a gap in research in finding an association between women’s status and the relevant films’box office performance.The purpose of this research is to outline the underlying reasons for the changes in gender roles and gender representation in the Chinese film industry over the past few decades in order to better understand this expansive social change in the 21st century.This study provides a comprehensive analysis through the use of questionnaires to better understand society’s attitude towards gender representation within the film industry.The questionnaire findings indicate that there is a direct correlation between people’s awareness of women’s changing status and gender equality and their acceptance of materials produced by Chinese Women’s Cinema.At the some time,it highlights that the Chinese government’s support and initiatives for gender equality have had a significant impact on the general popularity of Chinese Women’s Cinema.The significance of this research is to effectively popularize Chinese Women’s Cinema culture and the box office growth by understanding the social attitude towards gender representation in the Chinese film industry and to provide relevant information about the development direction and trend of Chinese Women’s Cinema.Furthermore,this research aims to provide foundational support for gender equality and help to understand the underlying factors that society needs to promote gender equality.
基金Communication University of China Foundation,China(No.CUC18A015-2)Fundamental Research Funds for the Central Universities,China(No.CUC200D036)
文摘The box office during the later Spring Festival shows an attractive prospect.This paper studied the factors affecting total box office during the broad Spring Festival which is from the Spring Festival to the Lantern Festival.Data of films released during the broad Spring Festival from the years 2016 to 2019 in China were gathered,and the impact of eight explanatory variables on the box office during the broad Spring Festival was empirically analyzed by partial least squares(PLS)regression with software SIMCA.The results suggest that word-of-mouth has the most positive effect on the box office during the broad Spring Festival.Later propaganda has a positive effect,while early promotion has a negative effect on the box office.Director’s influence has a positive effect,while actor’s influence does not contribute much to the box office.Length of the trailer has a negative effect.The film format of 2D or 3D doesn’t contribute much to the box office.
文摘Chinese filmmakers are refining the art of turning a profit from small budget films ORGANIZERS of China’s upcoming film festivals are finally giving recognition to the little guys,to encourage a generation of young,talented directors producing low budget films. Several nominees were announced on September 10 to compete for the Small and Medium-Budget Film Prize at the annual Golden Rooster and Hundred Flowers Film Festival,later in the year.
基金国家语言资源监测与研究少数民族语言中心项目(National Language Resources Monitoring and Research Center for Minority Languages):上下文相关的藏文情感资源库构建研究(NMLR201601)。
文摘文章搜集了678部电影并将其作为数据,选择电影制式、电影题材、制片地区、发行公司、是否I P续集、主演、导演、编剧以及档期等作为主要影响因素,使用合理方法将这些影响因素进行量化并归一化处理后,随机选取其中300部电影使用随机森林算法计算特征重要性,并使用对数变换计算权重,之后使用BP神经网络对剩余电影进行票房预测。实验表明,对电影影响因素赋予权重后的模型十折交叉验证R-Sq ua red均值为0.7998,高于未进行权重赋予的0.6641,并且在对知名电影进行预测时,权重赋予后的模型的预测值总体上也更接近实际值,可见使用随机森林特征重要性分数进行权重赋予可以在一定程度上提高票房预测效果。
