During the last decade, music festivals are increasingly used as an important motivator to attract visitors, giving riseto a more sustainable tourism growth in hand with cultural stimulation for the cities. This resea...During the last decade, music festivals are increasingly used as an important motivator to attract visitors, giving riseto a more sustainable tourism growth in hand with cultural stimulation for the cities. This research paper aims toaddress the motives and barriers of music festival visitors travelling to attend two music events in the second largestGreek city of Thessaloniki in Northern Greece. The main objective of the research paper is to determine the visitors’motivation for choosing to attend each festival and thereafter the challenges they face during their visit in the city.This exploratory research study focuses on two distinct and popular music festivals namely Reworks Festival andStreet Mode Festival. Both events share three main characteristics: (1) They host both international & Greekprofessional artists;(2) they are primarily privately funded;and (3) they have achieved a consecutive 10 years ofsuccessful presence in the city attracting thousands of visitors each year. The research methodology is based on thecollection of qualitative data by conducting one to one interviews with festival visitors. Findings of the analysis ofthe two festivals direct at identifying the commonalities & differences in tourists’ drives and obstacles in regards totheir festival attendance and visit in the city of Thessaloniki. In both cases, it is inferred that both festivals have alot of further untapped potential, as unique city branding tools, adding value to the destinations and extending thetourism season. Conclusions can contribute to building more concise and sustainable destination tourism strategiesand, therefore, more successful and sustainable events, with long-term benefits, ranging from local to nationallevels.展开更多
Beijing International Music Festival has been successfully held for four times and gained considerable reputation at home and abroad. On October 11, this annual art event was launched again in Beijing, but with notabl...Beijing International Music Festival has been successfully held for four times and gained considerable reputation at home and abroad. On October 11, this annual art event was launched again in Beijing, but with notable changes. It is no longer a gathering of master artists playing classic works. Instead, in light of international practice, the festival begins to highlight new productions and trends and put more emphasis on diversification and展开更多
THE Beijing Music Festival has been a labour of love for conductor Yu Long since he began the event in 1998. For Beijing, the ancient capital of China, to have its own music festival on the international level, has be...THE Beijing Music Festival has been a labour of love for conductor Yu Long since he began the event in 1998. For Beijing, the ancient capital of China, to have its own music festival on the international level, has been the long cherished wish of Yu Long, chief organizer of the Beijing Music Festival. In recent years he settled in Hong Kong and worked as the conductor of many excellent philharmonic orchestras展开更多
The contemporary music scene in China-except for the omnipresent bubblegum pop-is hard to find if you’re not in Beijing or Shanghai. That’s the unequivocal impression I get living here in Wuhan, cen-tral China’s Hu...The contemporary music scene in China-except for the omnipresent bubblegum pop-is hard to find if you’re not in Beijing or Shanghai. That’s the unequivocal impression I get living here in Wuhan, cen-tral China’s Hubei Province. Being an Australian展开更多
文摘During the last decade, music festivals are increasingly used as an important motivator to attract visitors, giving riseto a more sustainable tourism growth in hand with cultural stimulation for the cities. This research paper aims toaddress the motives and barriers of music festival visitors travelling to attend two music events in the second largestGreek city of Thessaloniki in Northern Greece. The main objective of the research paper is to determine the visitors’motivation for choosing to attend each festival and thereafter the challenges they face during their visit in the city.This exploratory research study focuses on two distinct and popular music festivals namely Reworks Festival andStreet Mode Festival. Both events share three main characteristics: (1) They host both international & Greekprofessional artists;(2) they are primarily privately funded;and (3) they have achieved a consecutive 10 years ofsuccessful presence in the city attracting thousands of visitors each year. The research methodology is based on thecollection of qualitative data by conducting one to one interviews with festival visitors. Findings of the analysis ofthe two festivals direct at identifying the commonalities & differences in tourists’ drives and obstacles in regards totheir festival attendance and visit in the city of Thessaloniki. In both cases, it is inferred that both festivals have alot of further untapped potential, as unique city branding tools, adding value to the destinations and extending thetourism season. Conclusions can contribute to building more concise and sustainable destination tourism strategiesand, therefore, more successful and sustainable events, with long-term benefits, ranging from local to nationallevels.
文摘Beijing International Music Festival has been successfully held for four times and gained considerable reputation at home and abroad. On October 11, this annual art event was launched again in Beijing, but with notable changes. It is no longer a gathering of master artists playing classic works. Instead, in light of international practice, the festival begins to highlight new productions and trends and put more emphasis on diversification and
文摘THE Beijing Music Festival has been a labour of love for conductor Yu Long since he began the event in 1998. For Beijing, the ancient capital of China, to have its own music festival on the international level, has been the long cherished wish of Yu Long, chief organizer of the Beijing Music Festival. In recent years he settled in Hong Kong and worked as the conductor of many excellent philharmonic orchestras
文摘The contemporary music scene in China-except for the omnipresent bubblegum pop-is hard to find if you’re not in Beijing or Shanghai. That’s the unequivocal impression I get living here in Wuhan, cen-tral China’s Hubei Province. Being an Australian
