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ReasOns Analysis and Countermeasures Research on Enterprise Sinking Kamikaze Pricing
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作者 Qinghong Xie 《Chinese Business Review》 2005年第9期15-21,共7页
The penetration pricing strategy is discussed in this paper firstly, and then the Kamikaze pricing and relevant problems are analyzed. Finally some countermeasures are presented for enterprise to avoid sinking Kamikaz... The penetration pricing strategy is discussed in this paper firstly, and then the Kamikaze pricing and relevant problems are analyzed. Finally some countermeasures are presented for enterprise to avoid sinking Kamikaze pricing. 展开更多
关键词 Pricing strategy penetration pricing Kamikaze pricing
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