Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor ne...Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists – Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers – were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.展开更多
Discussing the impact of the crisis in Xinjiang on tourists and tourism plays an important role in Xinjiang tourism industry leveraging the country’s the Belt and Road Initiative and policy support,and constructing ...Discussing the impact of the crisis in Xinjiang on tourists and tourism plays an important role in Xinjiang tourism industry leveraging the country’s the Belt and Road Initiative and policy support,and constructing the“Silk Road Economic Zone Core Area”and the“Silk Road Economic Zone Tourism Center”.Based on the questionnaire survey of tourists infamous tourism scenic spots,like Urumqi,Bortala Mongolia Autonomous Prefecture,Xinjiang,Hami,Changji Hui Autonomous Prefecture,Yili Kazakh Autonomous Prefecture,and so on.This study used literature analysis,multivariate statistical analysis,and structural equation model.This paper constructed a study on the mechanism and path of the impact of tourism risk perception on the tourism motive and the satisfaction degree of tourism.The results showed that there was a significant positive correlation between tourism motivations and satisfaction,and there was also a significant positive correlation between tourism motivation and tourism satisfaction.The findings of this study provided scientific basis for quantitative decision-making for the crisis management in Xinjiang and the corresponding tourism marketing strategies.展开更多
The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that ther...The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that there are five factors affecting the decision of tourists in order of importance, including: “Motivation to travel” has the greatest influence with the coefficient β = 0.290, followed by “Destination image” with the coefficient β = 0.288, the factor “Destination information” with the coefficient β = 0.247 and the group “Other motives” with the coefficient β = 0.229. The factor group, “Infrastructure of the destination”, has the lowest influence with the coefficient β = 0.166. Therefore, solutions to promote the development of agricultural tourism in Thai Nguyen need to pay attention and guide people to cultivate organically, preserve the environment and natural landscape, and create unique experiences for visitors. Authorities, local people, and travel agencies need to have seminars, develop specific agricultural tourism products, and apply information technology in advertising destination images to tourists.展开更多
基金supported by Open Research Fund Program of Changbai-Mountain Academy of Sciences (Grant No. 2016009)National Fund Nurture Program of College of Economics and Management in SYAU (Grant No. JGPY20170302)+1 种基金National Natural Science Foundation Youth Fund Program of China(Grant No. 31500386)Chinese Academy of Sciences Visiting Professorship for Senior International Scientists (Grant No. 2018VCA0038)
文摘Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists – Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers – were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.
基金This study was supported by the National Natural Science Foundation of China(No.71373054).
文摘Discussing the impact of the crisis in Xinjiang on tourists and tourism plays an important role in Xinjiang tourism industry leveraging the country’s the Belt and Road Initiative and policy support,and constructing the“Silk Road Economic Zone Core Area”and the“Silk Road Economic Zone Tourism Center”.Based on the questionnaire survey of tourists infamous tourism scenic spots,like Urumqi,Bortala Mongolia Autonomous Prefecture,Xinjiang,Hami,Changji Hui Autonomous Prefecture,Yili Kazakh Autonomous Prefecture,and so on.This study used literature analysis,multivariate statistical analysis,and structural equation model.This paper constructed a study on the mechanism and path of the impact of tourism risk perception on the tourism motive and the satisfaction degree of tourism.The results showed that there was a significant positive correlation between tourism motivations and satisfaction,and there was also a significant positive correlation between tourism motivation and tourism satisfaction.The findings of this study provided scientific basis for quantitative decision-making for the crisis management in Xinjiang and the corresponding tourism marketing strategies.
文摘The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that there are five factors affecting the decision of tourists in order of importance, including: “Motivation to travel” has the greatest influence with the coefficient β = 0.290, followed by “Destination image” with the coefficient β = 0.288, the factor “Destination information” with the coefficient β = 0.247 and the group “Other motives” with the coefficient β = 0.229. The factor group, “Infrastructure of the destination”, has the lowest influence with the coefficient β = 0.166. Therefore, solutions to promote the development of agricultural tourism in Thai Nguyen need to pay attention and guide people to cultivate organically, preserve the environment and natural landscape, and create unique experiences for visitors. Authorities, local people, and travel agencies need to have seminars, develop specific agricultural tourism products, and apply information technology in advertising destination images to tourists.
