作为现今女性日常生活中不可缺少的必需品之一,卫生巾存在着巨大的消费市场。本文以河南省本土产品舒莱夜用卫生巾为例,借助影响因素模型来进行分析及讨论,研究女大学生购买国产夜用卫生巾的影响因素及应对措施。通过价格优势、同辈影...作为现今女性日常生活中不可缺少的必需品之一,卫生巾存在着巨大的消费市场。本文以河南省本土产品舒莱夜用卫生巾为例,借助影响因素模型来进行分析及讨论,研究女大学生购买国产夜用卫生巾的影响因素及应对措施。通过价格优势、同辈影响、品牌效应、感知易用性与安全性五种假设进行验证,在线上线下共收集200份有效问卷,并进行了实证研究。研究表明价格优势、同辈影响、品牌效应、感知易用性都对购买意图有显著影响,研究成果不仅对单一品牌的市场营销有指导作用,而且对厂家的设计和制造有着借鉴意义,特别是对激烈的本土卫生巾竞争市场给予了有针对性的建议。As one of the indispensable necessities in women’s daily life nowadays, there exists a huge consumer market for sanitary napkins. This paper takes the local product Shecare night sanitary napkin in Henan Province as an example, and analyses and discusses with the help of the influence factor model to study the influencing factors and countermeasures of female college students’ purchase of domestic night sanitary napkin. Five hypotheses, namely, price advantage, peer influence, brand effect, perceived ease of use and safety, were verified, and a total of 200 valid questionnaires were collected online and offline, and empirical research was conducted. The study shows that price advantage, peer influence, brand effect, and perceived ease of use all have a significant impact on purchase intention, and the research results not only have a guiding effect on the marketing of a single brand, but also have a significance for the design and manufacturing of manufacturers, especially for the fierce local sanitary napkin competition market to give targeted advice.展开更多
随着全球经济一体化进程不断加快和世界经济一体化不断发展,越来越多的国家选择在中国进行投资。能够科学、正确地判断外商直接投资对我国经济的影响,对我国实现经济高质量发展来说具有重要意义。本文首先对我国的外商直接投资现状进行...随着全球经济一体化进程不断加快和世界经济一体化不断发展,越来越多的国家选择在中国进行投资。能够科学、正确地判断外商直接投资对我国经济的影响,对我国实现经济高质量发展来说具有重要意义。本文首先对我国的外商直接投资现状进行了分析,然后从“五大发展理念”创新、协调、绿色、开放和共享的角度出发分析外商直接投资对我国经济高质量发展的影响。最后,本文为外资企业如何在当前的经济环境下实现更好的发展提出了建议,以此为我国实现经济高质量发展助力。With the accelerating process of global economic integration and the continuous development of world economic integration, more and more countries choose to invest in China. Being able to judge the impact of foreign direct investment on our country’s economy scientifically and correctly is of great significance to realize the high-quality development of our economy. This paper first analyzes the current situation of foreign direct investment in China, and then analyzes the impact of foreign direct investment on the high-quality development of China’s economy from the perspective of “five development concepts” innovation, coordination, green, opening and sharing. Finally, this paper puts forward suggestions for foreign capital enterprises to realize better development in the current economic environment to help our country achieve high-quality economic development.展开更多
随着数字经济的发展,数字贸易在全球经济增长中正占据着越来越重要的位置,能否抓住数字贸易的机遇并迎接好挑战,成为各国国际地位的重要标志。本文旨在探究数字贸易发展的机遇和挑战,分析其对全球贸易格局的影响。通过对数字设施、政府...随着数字经济的发展,数字贸易在全球经济增长中正占据着越来越重要的位置,能否抓住数字贸易的机遇并迎接好挑战,成为各国国际地位的重要标志。本文旨在探究数字贸易发展的机遇和挑战,分析其对全球贸易格局的影响。通过对数字设施、政府政策环境、市场需求和科技创新的深入剖析,本文揭示了数字贸易在提升贸易效率、促进企业创新和提升用户体验感等方面的潜力。同时,本文也分析了数字贸易面临的数字安全、数字鸿沟和政策协调等挑战,并给出了相应的应对措施和政策建议,以期对政策制定者和企业产生作用。With the development of digital economy, digital trade is playing an increasingly important role in global economic growth. Whether a country can seize the opportunities of digital trade and meet the challenges has become an important symbol of its international status. This paper aims to explore the opportunities and challenges of the development of digital trade, and analyze its impact on the global trade pattern. Through in-depth analysis of digital facilities, government policy environment, market demand, and technological innovation, this paper reveals the potential of digital trade in improving trade efficiency, promoting enterprise innovation, and enhancing user experience. At the same time, this paper also analyzes the challenges faced by digital trade such as digital security, digital divide and policy coordination, and gives corresponding countermeasures and policy recommendations, so as to have an impact on policymakers and enterprises.展开更多
文摘作为现今女性日常生活中不可缺少的必需品之一,卫生巾存在着巨大的消费市场。本文以河南省本土产品舒莱夜用卫生巾为例,借助影响因素模型来进行分析及讨论,研究女大学生购买国产夜用卫生巾的影响因素及应对措施。通过价格优势、同辈影响、品牌效应、感知易用性与安全性五种假设进行验证,在线上线下共收集200份有效问卷,并进行了实证研究。研究表明价格优势、同辈影响、品牌效应、感知易用性都对购买意图有显著影响,研究成果不仅对单一品牌的市场营销有指导作用,而且对厂家的设计和制造有着借鉴意义,特别是对激烈的本土卫生巾竞争市场给予了有针对性的建议。As one of the indispensable necessities in women’s daily life nowadays, there exists a huge consumer market for sanitary napkins. This paper takes the local product Shecare night sanitary napkin in Henan Province as an example, and analyses and discusses with the help of the influence factor model to study the influencing factors and countermeasures of female college students’ purchase of domestic night sanitary napkin. Five hypotheses, namely, price advantage, peer influence, brand effect, perceived ease of use and safety, were verified, and a total of 200 valid questionnaires were collected online and offline, and empirical research was conducted. The study shows that price advantage, peer influence, brand effect, and perceived ease of use all have a significant impact on purchase intention, and the research results not only have a guiding effect on the marketing of a single brand, but also have a significance for the design and manufacturing of manufacturers, especially for the fierce local sanitary napkin competition market to give targeted advice.
文摘随着全球经济一体化进程不断加快和世界经济一体化不断发展,越来越多的国家选择在中国进行投资。能够科学、正确地判断外商直接投资对我国经济的影响,对我国实现经济高质量发展来说具有重要意义。本文首先对我国的外商直接投资现状进行了分析,然后从“五大发展理念”创新、协调、绿色、开放和共享的角度出发分析外商直接投资对我国经济高质量发展的影响。最后,本文为外资企业如何在当前的经济环境下实现更好的发展提出了建议,以此为我国实现经济高质量发展助力。With the accelerating process of global economic integration and the continuous development of world economic integration, more and more countries choose to invest in China. Being able to judge the impact of foreign direct investment on our country’s economy scientifically and correctly is of great significance to realize the high-quality development of our economy. This paper first analyzes the current situation of foreign direct investment in China, and then analyzes the impact of foreign direct investment on the high-quality development of China’s economy from the perspective of “five development concepts” innovation, coordination, green, opening and sharing. Finally, this paper puts forward suggestions for foreign capital enterprises to realize better development in the current economic environment to help our country achieve high-quality economic development.
文摘随着数字经济的发展,数字贸易在全球经济增长中正占据着越来越重要的位置,能否抓住数字贸易的机遇并迎接好挑战,成为各国国际地位的重要标志。本文旨在探究数字贸易发展的机遇和挑战,分析其对全球贸易格局的影响。通过对数字设施、政府政策环境、市场需求和科技创新的深入剖析,本文揭示了数字贸易在提升贸易效率、促进企业创新和提升用户体验感等方面的潜力。同时,本文也分析了数字贸易面临的数字安全、数字鸿沟和政策协调等挑战,并给出了相应的应对措施和政策建议,以期对政策制定者和企业产生作用。With the development of digital economy, digital trade is playing an increasingly important role in global economic growth. Whether a country can seize the opportunities of digital trade and meet the challenges has become an important symbol of its international status. This paper aims to explore the opportunities and challenges of the development of digital trade, and analyze its impact on the global trade pattern. Through in-depth analysis of digital facilities, government policy environment, market demand, and technological innovation, this paper reveals the potential of digital trade in improving trade efficiency, promoting enterprise innovation, and enhancing user experience. At the same time, this paper also analyzes the challenges faced by digital trade such as digital security, digital divide and policy coordination, and gives corresponding countermeasures and policy recommendations, so as to have an impact on policymakers and enterprises.
