随着移动互联网普及和全民健康意识的提升,运动健身类App应运而生。作为最早一批涌入市场的应用,薄荷健康没有锁定单一的食品或工具进行发展,而是基于在营养领域多年的锤炼,打造以营养科技 + 健康产品 + 营养服务为核心的业务矩阵,形成...随着移动互联网普及和全民健康意识的提升,运动健身类App应运而生。作为最早一批涌入市场的应用,薄荷健康没有锁定单一的食品或工具进行发展,而是基于在营养领域多年的锤炼,打造以营养科技 + 健康产品 + 营养服务为核心的业务矩阵,形成了独有的一体化营养健康解决方案闭环,做到工具、产品、服务“三效合一”。本文采用个案研究法分析“薄荷健康”App的盈利模式,以此来探索工具型产品如何变现,并为其可持续发展提供优化建议。With the popularization of mobile Internet and the improvement of national health awareness, sports fitness Apps came into being. As the first batch of applications to enter the market, “Mint Health” does not lock a single food or tool for development, but is based on years of refining in the field of nutrition, to create a business matrix with nutrition technology + health products + nutrition services as the core, forming a unique integrated nutrition and health solutions closed loop, so that has the tool, the product, the service, “triple effect”! This paper uses the case study method to analyze the profit model of “Mint Health” App, in order to explore how to monetize the tool-based product, and provide optimization suggestions for its sustainable development.展开更多
文摘随着移动互联网普及和全民健康意识的提升,运动健身类App应运而生。作为最早一批涌入市场的应用,薄荷健康没有锁定单一的食品或工具进行发展,而是基于在营养领域多年的锤炼,打造以营养科技 + 健康产品 + 营养服务为核心的业务矩阵,形成了独有的一体化营养健康解决方案闭环,做到工具、产品、服务“三效合一”。本文采用个案研究法分析“薄荷健康”App的盈利模式,以此来探索工具型产品如何变现,并为其可持续发展提供优化建议。With the popularization of mobile Internet and the improvement of national health awareness, sports fitness Apps came into being. As the first batch of applications to enter the market, “Mint Health” does not lock a single food or tool for development, but is based on years of refining in the field of nutrition, to create a business matrix with nutrition technology + health products + nutrition services as the core, forming a unique integrated nutrition and health solutions closed loop, so that has the tool, the product, the service, “triple effect”! This paper uses the case study method to analyze the profit model of “Mint Health” App, in order to explore how to monetize the tool-based product, and provide optimization suggestions for its sustainable development.
