针对消费者对于购买新能源汽车的意愿存在很大的不确定性的问题,基于顾客满意度以及个人特征信息为影响的主要因素进行分析,采用决策树模型对顾客的购买意愿进行研究。通过案例分析,得出影响各品牌顾客购买意愿的主要因素,即对于品牌1...针对消费者对于购买新能源汽车的意愿存在很大的不确定性的问题,基于顾客满意度以及个人特征信息为影响的主要因素进行分析,采用决策树模型对顾客的购买意愿进行研究。通过案例分析,得出影响各品牌顾客购买意愿的主要因素,即对于品牌1和品牌3,影响顾客购买意愿的主要因素为电动汽车的质量和驾驶感受,而对于品牌2,主要影响因素为经济问题。并由Kano模型满意度对各品牌营销给出了营销建议。There is great uncertainty about consumers’ willingness to buy new energy vehicles. Based on customer satisfaction and personal characteristics as the main factors of the analysis. The decision tree model is used to study the purchase intention of customers. Through case analysis, we identify the main factors that affect customers’ purchasing intentions for various brands. For brands 1 and 3, the main factors affecting customer purchase intention are the quality and driving experience of electric vehicles, while for brand 2, the main influencing factor is economic issues. And the satisfaction of the Kano model was used to provide marketing recommendations for each brand’s marketing.展开更多
随着时代的不断进步,教育方法和模式也在不断地创新,其中美国教授凯勒所提出的ARCS动机模型是目前最全面的激发学习动机的模型。本文首先对ARCS动机模型的相关概念做出论述,其次探究学生在不同层面的学习动机水平以及当前教学中存在的...随着时代的不断进步,教育方法和模式也在不断地创新,其中美国教授凯勒所提出的ARCS动机模型是目前最全面的激发学习动机的模型。本文首先对ARCS动机模型的相关概念做出论述,其次探究学生在不同层面的学习动机水平以及当前教学中存在的动机问题。最后,在ARCS动机模型已有的策略基础上,提出更有针对性的数学教学策略表,进而促进初中数学教学质量的提升。With the continuous progress of the times, educational methods and models are also constantly innovating, among which the ARCS motivation model proposed by American professor Keller is currently the most comprehensive model for stimulating learning motivation. This article first discusses the relevant concepts of the ARCS motivation model, and then explores students’ learning motivation levels at different levels and the motivation issues that currently exist in teaching. Finally, based on the existing strategies of the ARCS motivation model, a more targeted mathematics teaching strategy table is proposed to promote the improvement of the quality of junior high school mathematics teaching.展开更多
文摘针对消费者对于购买新能源汽车的意愿存在很大的不确定性的问题,基于顾客满意度以及个人特征信息为影响的主要因素进行分析,采用决策树模型对顾客的购买意愿进行研究。通过案例分析,得出影响各品牌顾客购买意愿的主要因素,即对于品牌1和品牌3,影响顾客购买意愿的主要因素为电动汽车的质量和驾驶感受,而对于品牌2,主要影响因素为经济问题。并由Kano模型满意度对各品牌营销给出了营销建议。There is great uncertainty about consumers’ willingness to buy new energy vehicles. Based on customer satisfaction and personal characteristics as the main factors of the analysis. The decision tree model is used to study the purchase intention of customers. Through case analysis, we identify the main factors that affect customers’ purchasing intentions for various brands. For brands 1 and 3, the main factors affecting customer purchase intention are the quality and driving experience of electric vehicles, while for brand 2, the main influencing factor is economic issues. And the satisfaction of the Kano model was used to provide marketing recommendations for each brand’s marketing.
文摘随着时代的不断进步,教育方法和模式也在不断地创新,其中美国教授凯勒所提出的ARCS动机模型是目前最全面的激发学习动机的模型。本文首先对ARCS动机模型的相关概念做出论述,其次探究学生在不同层面的学习动机水平以及当前教学中存在的动机问题。最后,在ARCS动机模型已有的策略基础上,提出更有针对性的数学教学策略表,进而促进初中数学教学质量的提升。With the continuous progress of the times, educational methods and models are also constantly innovating, among which the ARCS motivation model proposed by American professor Keller is currently the most comprehensive model for stimulating learning motivation. This article first discusses the relevant concepts of the ARCS motivation model, and then explores students’ learning motivation levels at different levels and the motivation issues that currently exist in teaching. Finally, based on the existing strategies of the ARCS motivation model, a more targeted mathematics teaching strategy table is proposed to promote the improvement of the quality of junior high school mathematics teaching.
