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A Case Study on Korea Telecom Skylife's (KTS's) Business Model Innovation Based on the Business Model Framework (BMF)
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作者 Minzheong Song 《Journalism and Mass Communication》 2013年第9期563-574,共12页
The aim of this paper is to assess business performances of a satellite TV--Korea Telecom Skylife (KTS)---to innovate its business model related to current technical events such as hybrid platform, digital conversio... The aim of this paper is to assess business performances of a satellite TV--Korea Telecom Skylife (KTS)---to innovate its business model related to current technical events such as hybrid platform, digital conversion, and Intemet connected TV. For this, a theoretical logic is approached what levels of business model innovations there are, based on the "business model framework (BMF)" theory by Henry Chesbrough. Based on this theoretical backdrop, this study focuses on KTS's approach to utilize technical events to develop its business model and contribute to the company's earnings and operating cost expenditure. In conclusion, it will show the feasibility and the limitation to upgrade this firm's business model innovation in the smart media business ecosystem based on the last technical event, Internet connected TV. 展开更多
关键词 business model innovation satellite TV hybrid platform DIGITALIZATION interactive TV
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Case Study on Hybrid Business Model: KT's Olleh TV Skylife
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作者 Minzheong Song 《Journalism and Mass Communication》 2012年第3期491-502,共12页
This paper aims to analyze a case of a telecom operator, Korea Telecom (KT)'s hybrid business model---Olleh TV Skylife (OTS). This case is KT's new hybrid network and set-top-box (STB) which combines Internet ... This paper aims to analyze a case of a telecom operator, Korea Telecom (KT)'s hybrid business model---Olleh TV Skylife (OTS). This case is KT's new hybrid network and set-top-box (STB) which combines Internet Protocol TV (IPTV) with Direct-To-Home (DTH) satellite reception and business. It serves now as a guideline to better understanding hybrid consumer behavior and their needs. This paper shows how KT's OTS has been formulated as a new business model, how it has changed the market structure, and how it has experienced a successful market performance with new business idea and innovative technology. Before analyzing this case, it firstly discusses about the technological situation and the industrial organization (IO) theory. After this, it shows the previous service offerings of cable TV, satellite TV, and IPTV, before launching OTS and shows that the mixed service portfolio of satellite TV and IPTV is the perfect service combination to beat the cable TV in terms of hybrid consumer needs. After explanation about OTS, this paper verifies whether this hybrid business model really changes market and generates a good market performance and operating synergy with KT's other businesses of content, network, and marketing. In conclusion, this paper expects future growth potential of OTS and KT Skylife in terms of subscription fee, home shopping, and advertising sales based on the total subscriber base. 展开更多
关键词 hybrid business model IPTV satellite TV industrial organization theory
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