Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpo...Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.展开更多
Accurate carbon price forecasting is essential to provide the guidance for production and investment.Current research is mainly dependent on plenty of historical samples of carbon prices,which is impractical for the n...Accurate carbon price forecasting is essential to provide the guidance for production and investment.Current research is mainly dependent on plenty of historical samples of carbon prices,which is impractical for the newly launched carbon market due to its short history.Based on the idea of transfer learning,this paper proposes a novel price forecasting model,which utilizes the correlation between the new and mature markets.The model is firstly pretrained on large data of mature market by gated recurrent unit algorithm,and then fine-tuned by the target market samples.An integral framework,including complexity decomposition method for data pre-processing,sample entropy for feature selection,and support vector regression for result post-processing,is provided.In the empirical analysis of new Chinese market,the root mean square error,mean absolute error,mean absolute percentage error,and determination coefficient of the model are 0.529,0.476,0.717%and 0.501 respectively,proving its validity.展开更多
Resources,innovation,globalization,and green growth are interconnected pillars that shape societies and economies.By effectively managing resources,fostering innovation,embracing globalization,and embracing green grow...Resources,innovation,globalization,and green growth are interconnected pillars that shape societies and economies.By effectively managing resources,fostering innovation,embracing globalization,and embracing green growth,countries can achieve sustainable development,economic prosperity,and a better future for future generations.In this paper,we examine the nexus of natural resources,innovation,globalization,and green growth in BRICS countries from 1990 to 2021 in light of financial development’s role in promoting green growth.We use dynamic system panel data estimations and robust random effect GLS regression for long-run estimates.BRICS countries experience green growth due to natural resources,globalization,financial development,and research and development.There is a negative relationship between globalization and green growth in the BRICS countries.Policymakers need to consider the policy implications discussed in this document to ensure a greener and more sustainable future for the BRICS countries.To mitigate the negative impacts of globalization on green growth,BRICS countries should enhance their environmental regulations.Stricter standards can help control pollution,promote sustainable resource management,and encourage the adoption of clean technologies.The BRICS countries should prioritize sustainable trade practices by integrating environmental considerations into trade agreements and policies.This could include promoting eco-labeling,supporting eco-friendly supply chains,and reducing trade barriers for environmentally friendly products.展开更多
基金supported by the Fundamental Research Funds for the Central Universities(No.30921012203)“Marketing”School-level Brand Major Construction Project of Nanjing University of Finance&Economics(2020).
文摘Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.
文摘Accurate carbon price forecasting is essential to provide the guidance for production and investment.Current research is mainly dependent on plenty of historical samples of carbon prices,which is impractical for the newly launched carbon market due to its short history.Based on the idea of transfer learning,this paper proposes a novel price forecasting model,which utilizes the correlation between the new and mature markets.The model is firstly pretrained on large data of mature market by gated recurrent unit algorithm,and then fine-tuned by the target market samples.An integral framework,including complexity decomposition method for data pre-processing,sample entropy for feature selection,and support vector regression for result post-processing,is provided.In the empirical analysis of new Chinese market,the root mean square error,mean absolute error,mean absolute percentage error,and determination coefficient of the model are 0.529,0.476,0.717%and 0.501 respectively,proving its validity.
文摘Resources,innovation,globalization,and green growth are interconnected pillars that shape societies and economies.By effectively managing resources,fostering innovation,embracing globalization,and embracing green growth,countries can achieve sustainable development,economic prosperity,and a better future for future generations.In this paper,we examine the nexus of natural resources,innovation,globalization,and green growth in BRICS countries from 1990 to 2021 in light of financial development’s role in promoting green growth.We use dynamic system panel data estimations and robust random effect GLS regression for long-run estimates.BRICS countries experience green growth due to natural resources,globalization,financial development,and research and development.There is a negative relationship between globalization and green growth in the BRICS countries.Policymakers need to consider the policy implications discussed in this document to ensure a greener and more sustainable future for the BRICS countries.To mitigate the negative impacts of globalization on green growth,BRICS countries should enhance their environmental regulations.Stricter standards can help control pollution,promote sustainable resource management,and encourage the adoption of clean technologies.The BRICS countries should prioritize sustainable trade practices by integrating environmental considerations into trade agreements and policies.This could include promoting eco-labeling,supporting eco-friendly supply chains,and reducing trade barriers for environmentally friendly products.
